IMTC – International Marketing Trends Conference

Track chairs

Track chairs of the Last Edition, Berlin 2026

Carmen-Maria ALBRECHT (MSB Münster School of Business – Germany) – Retailing and E-Commerce

Camilla BARBAROSSA (Toulouse Business School – France) – Marketing and Sustainability

Roger BENNETT (Kingston University London – United Kingdom) – Poster & Work-in-Progress

Lorena BLASCO (ESCP Business School, Madrid Campus – Spain) – Big Data, Artificial Intelligence, Marketing Analytics

Jean-François BOSS (HEC Paris – France) – Poster & Work-in-Progress

Dominique CRIE (Université de Lille – France) – Big Data, Artificial Intelligence, Marketing Analytics

Perrine DESMICHEL (ESCP Business School, Paris Campus – France) – Elyette Roux Award; Special Track – Luxury

Boris DURISIN (ESCP Business School, Paris Campus – France) – Innovation and Product Management

Andrew FARRELL (Aston University Birmingham – United Kingdom) – Sectorial Marketing – Services

Carmina FANDOS (Universidad de Zaragoza – Spain) – Sectorial Marketing – Services

Klaus G. GRUNERT (Aarhus University – Denmark) – Special Track – Food Industry

Hsin Hsuan (Meg) LEE (ESCP Business School, London Campus – United Kingdom) – Consumer Behavior and Marketing Research

Christine MAURACHER (Università Ca’ Foscari Venezia – Italy) – Special Track – Food Industry

Elisa MARTINELLI (Università di Modena e Reggio Emilia – Italy) – Retailing and E-Commerce

Costanza NOSI (Università LUMSA di Roma – Italy) – Consumer Behavior and Marketing Research

Paola SIGNORI (Università degli Studi di Verona – Italy) – Marketing and Sustainability

Ben VOYER (ESCP Business School, London Campus – United Kingdom) – Elyette Roux Award; Special Track – Luxury

Gianfranco WALSH (Universität Hannover – Germany) – Innovation and Product Management

Sustainable Workshop

Integrating Planetary Boundaries into Marketing Curricula

The world faces unprecedented environmental and social challenges, making sustainability a critical consideration in all sectors, including marketing. This workshop aims to equip marketing educators with tools and approaches to integrate the principles of planetary boundaries and sustainability into marketing curricula in higher education.

Participants will explore how to align marketing education with global sustainability goals by embedding concepts such as ecological limits, social equity, sustainable business models and consumption modes into course content. In an interactive session, we will share key main concepts, useful case studies, and syllabus examples that will allow you to start thinking on how to redesign your modules that address these pressing topics.

The workshop aims at empowering educators to inspire students to become agents of sustainable change. By the end, participants will leave with actionable strategies to transform their marketing education practices.

Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.

Deadline for registration: December 6th 2024.

Limited number of places.

Conference

Venice (Italy) is the official venue of the 26th International Marketing Trends Conference, which will take place on January 21-23, 2027.

Click here to REGISTER.

Click here to SUBMIT A PROPOSAL.

Submission deadlines :

04 Sept. 2026 : Deadline PAPER submission
04 Sept. 2026 : Deadline POSTER submission
04 Sept. 2026 : Deadline DOCTORAL COLLOQUIUM application
04 Sept. 2026 : Deadline IMTC BEST THESIS AWARD application
04 Sept. 2026 : Deadline ELYETTE ROUX LUXURY BEST THESIS AWARD application

With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, in Rome (Italy) in 2022, and in Berlin (Germany) in 2026.

Key events and publications of the International Marketing Trends Conference :

International Marketing Trends Congress – Academics ;
Poster Fair – Academics ;
Professional Forums – Academics and Professionals ;
Research Colloquium – Academics ;
Doctoral Colloquium – Ph.D. Students ;
Workshps and Seminars with insights on Research Topics, tips for Writing Papers, Data Visualization and Research Tools ;
Meet the Editors ;
Marketing Trends Award and Managerial Impact Award ;
Best Thesis Award and Luxury Award ;
Best Paper Award ;
Journal of Marketing Trends.

Programme overview

THURSDAY	FRIDAY	SATURDAY
Doctoral Colloquium For PhD students, intermediate or advanced stage. • 50 minutes presentations in front of leading academics Research Workshops • Writing Tips • Theory Visualization • Latest State of SmartPLS • Marketing Trends Radar For academics of all levels Each workshop is a 1/2 day workshop that mixes general and personalized guidance Awards • Elyette Roux Award • Best Thesis Award For young researchers	Conference Tracks Day 1 • Research presentations by authors of accepted papers Including time for discussions and feedback Keynote Speakers • Presentation by top academic (s) and/or manager(s) on the topic of the conference Trends Track Roundtable • Round table of academics and managers Discussion and confrontation of perspectives on the main current marketing trends Marketing Strategy Forum Luxury Strategy Forum Arts, Cultural and Creative Industries Forum • Forum of academics and business professionals with roundtables and presentations Discussion about trends and recent experiences in marketing strategies	Conference Track Day 2 • Research presentations by authors of accepted papers Including time for discussions and feedback Poster Session • Display of submitted research posters Time for discussion and exchanges with academics and practitioners Awards Presentation • Marketing Trends Award • Managerial Impact Award • Elyette Roux Award • Best Thesis Award • Best Paper Award

Submissions and applications

Please click here to upload your proposal in the SUBMISSION section.

Submission deadlines :

04 Sept. 2026 : Deadline PAPER submission
04 Sept. 2026 : Deadline POSTER submission
04 Sept. 2026 : Deadline DOCTORAL COLLOQUIUM application
04 Sept. 2026 : Deadline IMTC BEST THESIS AWARD application
04 Sept. 2026 : Deadline ELYETTE ROUX LUXURY BEST THESIS AWARD application

PAPER AND POSTER Submission Rules
DOCTORAL COLLOQUIUM Application Rules
BEST THESIS AWARDS Application Rules

The research papers are expected to be 5 pages – 20.000 characters spaces included long (short paper / extended abstract). This does NOT include the cover page with the title of the paper and the abstract, the tables, the graphs, the references and the appendix). Any paper not respecting the limit rules will be rejected.

The publications can be written in English, Chinese, French, German, Italian, Portugese, Spanish or Russian. Once received, they will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

IMPORTANT INFORMATION

Please note that due to intense traffic on our website, you may encounter some difficulties in trying to upload your abstract or paper. In case this should happen, do not hesitate to retry to connect or directly send your paper at info@team-imtc.com and we will initiate the procedure for you.

Venue & Hotels

Conference venue :

- San Servolo island — Venice (Italy)

List of hotels you can contact. We do not have any specific agreement with them, so feel free to choose other places. Larger list of hotels at www.tourismovenezia.it.

Conference Site on San Servolo island – Rooms €80 to €140

ISOLA SAN SERVOLO ** www.sanservolo.provincia.venezia.it

Next to Piazza San Marco

HOTEL LUX *** Rates starting from €60 www.hotelluxvenice.com
HOTEL SCANDINAVIA *** Rates from €80 www.scandinaviahotel.com
ANTICO PANADA *** Rates starting from €80 www.hotelpanada.it
HOTEL CAMPIELLO ** Rates starting from €90 www.hcampiello.it
RESIDENZA A TRIBUTE TO MUSIC Rates starting from €90 www.atributetomusic.it
ALBERGO CAVALLETTO **** Rates starting from €110 www.hotelcavallettovenice.com
PALAZZO VITTURI Boutique Hotel Rates from €120 www.palazzovitturi.com
HOTEL PAGANELLI *** Rates starting from €120 www.hotelpaganelli.com
HOTEL CASANOVA **** Rates starting from €120 www.hotelcasanova.it
HOTEL MONTE CARLO **** Rates starting from €120 www.venicehotelmontecarlo.com
HOTEL CONCORDIA **** Rates starting from €135 www.hotelconcordia.com
HOTEL ORION ** Rates starting from €140 www.hotelorion.it
HOTEL AL PONTE DEI SOSPIRI **** Rates starting from €175 www.alpontedeisospiri.it
RUZZINI PALACE **** Rates starting from €180 www.ruzzinipalace.com
HOTEL SAVOIA E JOLANDA **** Rates starting from €190 www.hotelsavoiajolanda.com
HOTEL FLORA **** Rates starting from €190 www.hotelflora.it
LA RESIDENZA ** Rates starting from €220 www.venezialaresidenza.com

Next to Ponte dell’Academia

BELLE ARTI *** Rates starting from €90 www.hotelbellearti.com
FONDAZIONE LEVI Rates starting from €90 www.foresterialevi.it
CA’ DELL’ARTE – Luxury Bed and Breakfast (Close to Palazzo Grassi) Rates starting from €140 www.cadellarte.com
HOTEL PAUSANIA *** Rates starting from €140 (Close to Ca’ Rezzonico) www.hotelpausania.it
PALAZZETTO PISANI Boutique Resort – Historic House Rates starting from €150 www.palazzettopisani.com
PENSIONE LA CALCINA – RUSKIN’S HOUSE *** (Close to Zattere) Rates starting from €170 www.lacalcina.com

Next to Santa Lucia Station (Ferrovia) and Piazzale Roma (Taxis and Buses to Airport)

BELLE EPOQUE *** Rates starting from €90 www.hotelbelleepoque.it
FALIER ** Rates starting from €90 www.hotelfalier.com

Awards

Each year, the International Marketing Trends Conference grants five awards :

Reviewing Committee

Members of the Reviewing Committee for the Venice 2025 and Berlin 2026 Editions

Fahima BOUMEDDA-TIAB
Sonja BIDMON
Chanthika PORNPITAKPAN
Dominique KREZIAK
Laure GAVARD-PERRET
Maud DAMPERAT
Andria ANDRIUZZI
Albert BEMMAOR
Magali TRELOHAN
Khouloud CHHAIDER
Paul CAUDAN
Maryse KOEHL
Laurent CARPENTIER
Andréa GOURMELEN
Virginie RODRIGUEZ
Swarnali ROY
Swarnali ROY
Camille CHEDOTAL
Laure SUGIER
Myriam MANZANO
Rosemarie VIEDMA
Henning KREIS
Claudia HENSEL
Claudia HENSEL
Niklas MERGNER
Doreén PICK
Florian SIEMS
Andreas ANDRONIKIDIS
Nikolaos TRIHAS
Veronika KELLER
Nora KISFURJESI
Anita GOYAL
Anita GOYAL
Debankur SAHA
Debankur SAHA
Arpita SRIVASTAVA
Luigi PIPER
Anna Maria MURANTE
Tonino PENCARELLI
Francesca PUCCIARELLI
Genni PERLANGELI
Linda GABBIANELLI
Amedeo MAIZZA
Francesco RAGGIOTTO
Lea IAIA
Magda TOUTI
Maureen GALVIN
Marco Francesco MAZZU
Marialuisa SAVIANO
Teresa MARRONE
antonio MILETI
Federica CODIGNOLA
Sarah SICILIANO
Abrar GHAITH
Silvia CACHO-ELIZONDO
Antonio Eleodoro GORDILLO VEGA
Miroslawa PLUTA OLEARNIK
Sofia GAIO
Sandrina TEIXEIRA
Alexandra RODRIGUES GONÇALVES
Elsa SIMÕES
Joaquim PRATAS
Teresa PAIVA
Teresa FELGUEIRA
Galjina OGNJANOV
Jesus CAMBRA
Lidia VIDAL MELIA
Vladimir MELNYK
Ana JIMENEZ-ZARCO
Anna CARBONELL
Cristina BAEZA LÓPEZ
Isabel MOLL DE ALBA
Raquel SANCHEZ-FERNANDEZ
Ana MINGUEZ
François H. COURVOISIER
Pitipee RUAMMAKE
Maher TOUKABRI
Kaouther SAIED BENRACHED
Wasfi YENGUI
Ghada DRIDI
Salma DAOUD
Rania BEN AMMAR
Handab OZDEMIR
Lauriane BLANC
Geoff SOUTAR
Jenny LEE
Angy GEERTS
Sandrine PROM TEP
Josée LAFLAMME
Jap WAVERNI
Ilona BELIATSKAYA
Hira Wajahat MALIK
Regina ERLENHEIM
Sophie BALECH
Sophie BALECH
Marie KEREKES
Krishanu RAKSHIT
Pascale PATAT DUBOUIS
Françoise PAQUIENSEGUY
Emna BOULADI
Nadia EL NEMR
Yohan GICQUEL
Cécile BOZZO
Christine PETR
Marion SANGLE-FERRIERE
Marie-Catherine PAQUIER
Marie-Catherine PAQUIER
Lisa D’ARGENLIEU
Laure PERRAUD
Lien DUOG
Yonathan Silvain ROTEN
Laurence BORDERIOU
Benoit PETITPRETRE
Stéphan FUCHS
Zaynab ZEAITER
Reynald BRION
Manel LAROUM
Saoussan BEN DOUISSA
Stéphane BOURLIATAUX-LAJOINIE
Laurent MAUBISSON
Lili ZHENG
Juliette PASSEBOIS DUCROS
Benjamin MORISSE
Yann RIVAL
Janek MÜCKSCH
Benjamin SCHULTE
Holger J. SCHMIDT
Nayan KADAM
Simon FAUSER
Carmen-Maria ALBRECHT
Tim FRÖDE
Tim FRÖDE
Dimitris ZONDIROS
Jayanta CHATTERJEE
Anant Ram SUDHAGANI
Sanjeev SWAMI
Anirban CHAKRABORTY
Krishnan OMKUMAR
Christiana Yosevina TERCIA
Sara BOCCALINI
Niccolò PICCIONI
Roberta GARIBALDI
Marco GALVAGNO
Elisa RANCATI
Sabrina LATUSI
Riccardo SPINELLI
Imad BAALBAKI
Yasmine ALAOUI
Bushra Shafiq BANGASH
Magdalena SOBOCINSKA
Susana SANTOS
Elisa FIGUEIREDO
Bernardete SEQUEIRA
Ana SALAZAR
Noureddine SELMI
Boubacar BASSE
Boubacar BASSE
Taeshik GONG
Chrysoula BOUSIOUTA
Mónica VELOSO
Eva LAHUERTA OTERO
Adrián CASTRO LOPEZ
Ana SUAREZ VAZQUEZ
Nela FILIMON
María D. DE-JUAN-VIGARAY
Jesus COLLADO
Carmen DOMINGUEZ FALCON
Maria MORAL-MORAL
Joan Miquel GOMIS LOPEZ
Berta TUBILLEJAS-ANDRÉS
Marta NIETO GARCIA
Aroa COSTA FEITO
Lucía SAEZ-VEGAS
Joan b GARAU VADELL
Rosaura PUGA GARCIA
Michelle BERGADAA
Eric WAARTS
Nesrine BOUSSAADA TAIEB
Faiza ELLOUMI
Faiza ELLOUMI
Dhouka OUELDOUBEY
Lilia EL FERCI
Dilek SAGLIK ÖZÇAM
Kemefasu IFIE
Roger BENNETT
Jackie CLARKE
Samreen ASHRAF
Aneela MALIK
Thi Cam Ly VO
Julien TROIVILLE
Leila HAMZAOUI-ESSOUSSI
Torben HANSEN
Lana MULIER
Yann LEVY
Jessica GERARD
Julien COUDER
Krista DUNIACH
Sophie CHANGEUR
Alexandre LAPEYRE
Eszter GEDEON
Enrico COLLA
Virginie SCHWEITZER
Jean-Marc FERRANDI
Annick TAMARO
Blandine HETET
Julien SCHMITT
Claire-Lise ACKERMANN
Dimitri LAROUTIS
Dimitri LAROUTIS
Laure LAVORATA
Oussama NACHIT
Oussama NACHIT
Amina DJEDIDI
Emmanuelle SAUVAGE
Jasmin WERNER
Marcel GRUB
Carsten D. SCHULTZ
Jochen (Josh) ECKERT
Thorsten TEICHERT
Vanessa LAU
George BALTAS
Abdul Wahid KHAN
Alessandro M. PELUSO
Simone AIOLFI
Alberto MATTIACCI
Elisa MARTINELLI
Angelo BACCELLONI
Giovanni PEIRA
Federica CECCOTTI
Alessandra DE CHIARA
Elisabetta SAVELLI
Amy ERRMANN
Margarida AZEVEDO
Nuria VIEJO-FERNANDEZ
Dª Rocio CARRILLO LABELLA
Julio CERVINO
Manuel SÁNCHEZ
Isabel Maria ROSA-DIAZ
Eva OSSIANSSON
Daan DE RAAF
Mariem DAOUD
Olfa AMMAR
Olfa AMMAR
Asma SHILI BEN ABDELLATIF
Güliz GER
John DAWSON
Daniel DAN
Eya KBAIER
Udo WAGNER
Matthias GLASER
Adamantios DIAMANTOPOULOS
Hendrik SLABBINCK
Melika HUSIC-MEHMEDOVIC
Simone Regina DIDONET
Pedro Jose STEINER NETO
France Aimée NDANGA AMABIGNINA
Alain D’ASTOUS
Denyse LAFRANCE HORNING
Oussama SENTEL
Sabrina HOMBOURGER-BARES
Myriam ERTZ
Damien HALLEGATTE
Jingzhi SHANG
Marlen DEMETRIOU
John THØGERSEN
Yingkui YANG
Mehruba HAQUE
Birgit LINNAMÄE
Arash NAGHDI
Leyla JAOUED
Pauline DE PECHPEYROU
Agnes LECOMPTE
Bruno GODEY
Salma BANANA
Salma BANANA
Romain SOHIER
Gauthier CASTERAN
Boris DURISIN
Jean-François TOTI
Mariam KASKAS
Sarah BENMOYAL BOUZAGLO
Jean-Pierre MOULINE
Alan REITER
Monica SCARANO
Charlotte DE SAINTE MARESVILLE
Fidan KURTALIQI
Cédrine JOLY
Eric CASENAVE
Marie BECK
Pierre-Charles SOULIE
Jean PFIFFELMANN
Caroline MORRONGIELLO
Soffien BATAOUI
Olivier KOVARSKI
Didier ROCHE
Andrea WETZLER TREMOSA
Jacques BOULAY
Jacques BOULAY
Brigitte MÜLLER
Björn WALLISER
Nathalie CHISS
Christian DIANOUX
Elodie JOUNY-RIVIER
Karine CISSE
Christophe BENAVENT
Tiéfing DIAWARA
Stéphane BORRAZ
Marion GARNIER
Johanna VOLPERT
Maryline SCHULTZ
Olivier BRAUN
Fabienne BERGER-REMY
Penelope NICOLLEAU
Marielle SALVADOR
Jean-Claude PACITTO
Tatiana HENRIQUEZ
Françoise ANDREANI
David GOTTELAND
Augustin Junior MBAM
Salim AZAR
Aurore INGARAO
Nino TSKHOVREBASHVILI
Julia HEIGL
Julia HEIGL
Philipp BRÜGGEMANN
Joern REDLER, PROF. DR.
Wolfgang FRITZ
Theres RÜGER
Mariam BELLGER
Christof BACKHAUS
Elmar SCHNEELOCH
Michaela PÖHLMANN
Kristina KLEIN
Benedikt LINDENBECK
Susanne ADLER
Maria SMIRNOVA
Carsten BAUMGARTH
Sara FUNK
Charlotte ADEN
Freja LINDEMANN
Halyna Sofiia KANESVKA
Aida MATRI
Paul HILFRICH
Axel SCHLICH
Edit SULE
Kanupriya KATYAL
Sunny Vijay ARORA
Sujit Kumar DUBEY
Saikat BANERJEE
Saswata NARAYAN BISWAS
Sweta SINGH
Ashish Sadh
Itzhak GNIZY
Debora TORTORA
Giuseppe SCANDURRA
Cristina ZILIANI
Luciano PILOTTI
Giuseppe LA RAGIONE
Fabio MUSSO
Maria CHIARVESIO
Nicola LOPERFIDO
Michela PATRIZI
Barbara AQUILANI
Pierpaolo TESTA
Alice VENTURINI
Isabella MAGGIONI
Francesca GOI
Shin’ya NAGASAWA
Ken KUMAGAI
Sergio BIGGEMANN
Przemyslaw TOMCZYK
Barbara MROZ GORGON
Raul LAUREANO
Emanuel BARBOSA
Paulo Alexandre BOTELHO RODRIGUES PIRES
Antónia CORREIA
Ana LIMA
Alexander LEONOW
Dorsaf DELLECH
Paola SCORRANO
Gregor PFAJFAR
Sang-Lin HAN
Juan Manuel ALONSO
Monica CORTIÑAS
Raquel CHOCARRO
Silvia CACHERO-MARTINEZ
Jose M VIDAL-SANZ
Adriana MUTU
Salvador RUIZ-DE-MAYA
Ainhize GILSANZ
Rebeca CORDERO-GUTIERREZ
Ivana CASABURI
Jose Manuel ORTEGA-EGEA
Raquel CAMPRUBI
Michael PERRET
Sven REINECKE
Nima OSTOVAN
Krohmer HARLEY
Jitpisut BUBPHAPANT
Mouna DAMAK TURKI
Imène TRABELSI
Alia BESBES SAHLI
Alia BESBES SAHLI
Zohra GHALI
Zohra GHALI
Dr Wendy TABRIZI
Elvira BOLAT
Rodrigo PEREZ-VEGA
Steve BURT
Anne Marie DOHERTY
Haithem ZOURRIG
Dave REIBSTEIN
Peggy CHAUDHRY
Gary H. KRITZ
Andy HAO
Priyanka SHRIVASTAVA
Daniela Donatella ACQUATI
Carmen-Maria ALBRECHT
Agarzelim ALVAREZ MILAN
Chantal AMMI
Ségolène ANZANGOSSOUE
Amina AOMARI
Margarida AZEVEDO
Gloria AZNAR
Cristina BAEZA
Jerome BARAY
Chahnez Raghda BEN CHEIKH
Norchene BEN DAHMANE MOUELHI
Françoise BENSA
Doris BERGER-GRABNER
Francesca BERGIANTI
Angela BESANA
Sofía BLANCO-MORENO
Elvira BOLAT
Fayçal BOUKAMCHA
Fatiha BOUKOUYEN
Stephane BOURLIATAUX-LAJOINIE
Pauline BREMNER
Tim BUCHBAUER
Steve BURT
Dimitris CAMBIS
Luigi CANTONE
Laurent CARPENTIER
Ivana CASABURI
Fabio CASSIA
Adrián CASTRO-LOPEZ
Elena CEDROLA
Julio CERVIÑO
Jean-Louis CHANDON
Kalliopi CHATZIPANAGIOTOU
Francesca CHECCHINATO
Amina CHIBANI-CHIH
Véronique CHOSSAT NOBLOT
Sabine CHRETIEN-ICHIKAWA
Karine CISSE
Bart CLAUS
Federica CODIGNOLA
Corine COHEN
Alessandro DANOVI
Salma DAOUD
Iviane DE LUNA
Noémie DEHLING
Arnaud DELANNOY
Ezgi DELEN
Augustin Junior MBAM
Olivier DROULERS
Paulo DUARTE
Mehdi EL ABED
Meriem EL BOUHALI
Faiza ELLOUMI
Beatrice ERMER
Amy ERRMANN
Annamaria ESPOSITO
Maya F. FARAH
Monica FARAONI
Simon FAUSER
Teresa FELGUEIRA
Annalisa FRACCARO
Linda GABBIANELLI
Iméne GABTNI
Khouloud GAMMOUDI
Zohra GHALI
Rukhsana Gul GILAL
Ainhize GILSANZ
Matthias GLASER
Francesca GOI
Caroline GRAUEL
Bogdan GREGOR
Daria GUBENKO
Haithem GUIZANI
Sabine HALLER
Han-Chiang HO
Akrout HOUCINE
Kate INGSA
Masakazu ISHIHARA
Chikako ISHIZUKA
Sunaina KAPOOR
Mariam KASKAS
Kanupriya KATYAL
Hans Rüdiger KAUFMANN
Eya KBAIER
Lara KHABBAZ
Halil Semih KIMZAN
Maryse KOEHL
Oliver KOLL
Galina KONDRATEVA
Irina KORGUN
Maxime KOROMYSLOV
Igor KOVACEVIC
Dominique KREZIAK
Ken KUMAGAI
Laure LAVORATA
Yuri LEE
Ossama LHACHIMI
Marie-Christine LICHTLE
Héctor LOZADA-VEGA
Mahlakane MAFOKO
Isabella MAGGIONI
Agnieszka MALECKA
Philip MALONEY
Anne-Flore MAMAN LARRAUFIE
angelo MANARESI
Myriam MANZANO
Maria Rosaria MARCONE
Emeline MARTIN
José Afonso MAZZON
Marco Francesco MAZZU
Mark MCPHERSON
Dragana MEDIC
Alphonse MEFOUTE BADIANG
Vladimir MELNYK
Sayma MESSELMANI
Roberta MINAZZI
Tingting MO
Vittorio MONTIERI
Mouna Damak Turki
Lana MULIER
Mohamed-Nabil MZOUGHI
Shin’ya NAGASAWA
Ayoub NEFZI
Renata NESTOROWICZ
Arthur NGUYEN
Niklas MERGNER
Dhouka OUELD OUBEY
Ana PEDREÑO SANTOS
Anna Claudia PELLICELLI
Antony PELOSO
Benoit PETITPRETRE
Luigi PIPER
Miroslawa PLUTA-OLEARNIK
Chanthika PORNPITAKPAN
Anita PROSZOWSKA
Francesca PUCCIARELLI
Célia RAMOS
Raoul GRAF
Sven REINECKE
Raphaela REITENBERGER
Paulo RIBEIRO CARDOSO
Arnaud RIVIERE
Virginie RODRIGUEZ
Robert ROMANOWSKI
Hanaa RYARI
Alvaro SAAVEDRA
Edgar SABINA
Lucía SAEZ VEGAS
Kaouther SAIED-BENRACHED
Ana SALAZAR (Fernando Pessoa)
Katarzyna SANAK-KOSMOWSKA
Elisabetta SAVELLI
Marie SCHILL
Holger J. SCHMIDT
Florian SIEMS
Elsa SIMOES
Sweta SINGH
Magdalena SOBOCINSKA
Ana SOUSA
Torsten SPANDL
Asta TARUTE
Aslı TOLUNAY
Rym TRABELSI ELAMRI
Marco TREGUA
Leopoldo TRIESTE
Nino TSKHOVREBASHVILI
Annalisa TUNISINI
Joëlle VANHAMME
Orazio VELLA
Nuria VIEJO-FERNANDEZ
Alexandra VIGNOLLES
Magda WIKESJO
Arch G. WOODSIDE
Natalia YANNOPOULOU
Mahmoud YASIN
Valerie ZEITOUN
Khouloud ZGHAL-CHHAIDER
Zeling ZHONG
Hiba Camille ZIELINSKI

Scientific Committee

Over the years, the conference has been supported by an International Scientific Committee of approx. 200 senior academics.

The objective of the Scientific Committee is to help harmonize the decisions taken in order to ensure a consistent editorial policy of the conference. The Scientific Committee decides on the final acceptance of all submissions, based on the input of the track chairs, the reviewers and its own assessment of the scientific quality of the contributions.

Track Chairs

Big Data, Artificial Intelligence, Marketing Analytics : Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus (Spain) – Prof. Dominique CRIE, Université de Lille (France)
Branding and Marketing Communication : Prof. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) – Prof. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
Consumer Behavior and Marketing Research : Prof. Costanza NOSI – Università Lumsa di Roma (Italy) – Prof. Hsin Hsuan (Meg) LEE – ESCP Business School – London Campus (United Kingdom)
Digital Marketing : Prof. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) – Prof. Eva LAHUERTA-OTERO, Universidad de Salamanca (Spain)
Innovation and Product Management : Prof. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico) – Prof. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
International Marketing : Prof. Holger J. SCHMIDT, Hochschule Koblenz (Germany) – Prof. José Angel IBÁÑEZ-ZAPATA, Universidad de Granada (Spain)
Marketing and Sustainability : Prof. Camilla BARBAROSSA, TBS Business School (France) – Prof. Paola SIGNORI, Università degli Studi di Verona (Italy)
Marketing Strategy : Prof. Matti JAAKKOLA, The University of Manchester (United Kingdom) – Prof. Saeid VAFAINIA, ESCP Business School – Paris Campus (France)
Retailing and E-Commerce : Prof. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) – Prof. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
Sales, CRM, Pricing and Promotion : Silvio CARDINALI, Università Politecnica delle Marche (Italy) – Doreen PICK, Hochschule Merseburg University of Applied Sciences (Germany)
Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) : Prof. Carmina FANDOS HERRERA, Universidad de Zaragoza (Spain) – Prof. Andrew FARRELL, Aston University Birmingham (United Kingdom)
Sectorial Marketing – Goods (B-to-B, Automotive, Consumer Goods…) : Prof. Elena CEDROLA, Università di Macerata (Italy) – Prof. François H. COURVOISIER, Haute école de gestion Arc (Switzerland)
Special Track – AgriFood Industries : Prof. Christine MAURACHER, Università Ca’ Foscari Venezia (Italy) – Prof. Klaus G. GRUNERT, Aarhus University (Denmark)
Special Track – Luxury Goods : Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus (France) – Prof. Ben VOYER, ESCP Business School – London Campus (UK)
Special Track – Well-Being : Prof. Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Spain) – Prof. Benoît HEILBRUNN, ESCP Business School – Paris Campus (France)
Work in Progress : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom)
Poster : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom)
Trends / Managerial Implications : Prof. Michael HAENLEIN, ESCP Business School – Paris Campus (France)

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