VENICE 23-25 January 2025

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IMTC

Conference

Venice (Italy) is the official venue of the 24th International Marketing Trends Conference on January 23-25 2025.

Click here to REGISTER.
 Click here to SUBMIT A PROPOSAL.

Submission deadlines  :

With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.

Key events and publications of the International Marketing Trends Conference :

 
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Programme overview

THURSDAY – ALL DAY
RESEARCH DAY		 FRIDAY
ALL DAY		 SATURDAY
MORNING
DOCTORAL COLLOQUIUM
• Work on Ph.D. thesis with coaching team of 3-4 professors.
• Advice on career management by leading academic.
For Ph.D. students, intermediate or advanced stage.
50 minutes presentations in front of leading  academics.
 
RESEARCH SKILLS DEVELOPMENT FOR ACADEMICS – WORKSHOPS
• Paper Writing Tips.
• Theory Visualization.
• Latest State of SmartPLS.
• Marketing Trends Radar.
For academics of all levels.
Each workshop is a 1/2 day workshop that mixes general and personalised guidance.
Limited number of places.






CONFERENCE TRACKS DAY 1
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
GUEST SPEAKER
– Interactive exchange with a leading business professional.
 
TRENDS TRACK ROUNDTABLE
– Confrontation of academics and professionals on the main current marketing trends.
 
MARKETING STRATEGY FORUM
– Forum of academics and business professionals.
– Discussion about the most suitable marketing strategies.
 
MEET THE EDITORS
– Meetings with journal editors.
 
GALA DINNER
– Gala dinner at exclusive private venue.
 

CONFERENCE TRACKS DAY 2
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
POSTER FAIR
– Display of submitted research posters.
– Time for discussion and exchanges with academics and practitioners.
 
AWARDS PRESENTATION
– Marketing Trends Award.
– Managerial Impact Award.
– Pr. Roux Luxury Award.
– Best Thesis Award.
– Best Paper Award.
 
CULTURAL EVENTS
Optional
– Invitation to join private visits and tours after the conference (Saturday Afternoon).





IMTC

Submissions and applications

Please click here to upload your proposal in the SUBMISSION section.

The research papers are expected to be 5 pages – 20.000 characters spaces included long (short paper / extended abstract). This does NOT include the cover page with the title of the paper and the abstract, the tables, the graphs, the references and the appendix). Any paper not respecting the limit rules will be rejected.

The publications can be written in English, Chinese, French, German, Italian, Portugese, Spanish or Russian. Once received, they will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

IMPORTANT INFORMATION

Please note that due to intense traffic on our website, you may encounter some difficulties in trying to upload your abstract or paper. In case this should happen, do not hesitate to retry to connect or directly send your paper at info@team-imtc.com and we will initiate the procedure for you.

IMTC

Venue & Hotels Venice

Conference venue :

  • Isola di San Servolo

           Venice (Italy)

 

We recommend that you stay in the San Marco, Rialto or Castello areas as the conference is on an island accross San Marco (10 min. by vaporetto – Line 20 San Zaccaria <> Isola San Servolo).

 

List of hotels you can contact. We do not have any specific agreement with them, so feel free to choose other places. Larger list of hotels at www.tourismovenezia.it.

 

Conference Site on San Servolo island – Rooms €80 to €140

ISOLA SAN SERVOLO ** www.sanservolo.provincia.venezia.it

 

Next to Piazza San Marco 

 

Next to Ponte dell’Academia

 

Next to Santa Lucia Station (Ferrovia) and Piazzale Roma (Taxis and Buses to Airport)

IMTC

Reviewing Committee

  • ACKERMANN Claire-Lise – Rennes School of Business (France)
  • ADLER Susanne – LMU Munich (Germany)
  • AIOLFI Simone – University of Parma (Italy)
  • ALBRECHT Carmen-Maria – MSB Muenster School of Business (Germany)
  • ALONSO Juan Manuel – ICADE (Spain)
  • AMMAR Olfa – University of Sfax (Tunisia)
  • ANDREANI Françoise – ESCP Business School – Paris Campus (France)
  • ANDRIUZZI Andria – Université Jean Monnet (France)
  • ANDRONIKIDIS andreas – University of Macedonia (Greece)
  • AQUILANI Barbara – Università degli Studi della Tuscia di Viterbo (Italy)
  • ARORA Sunny Vijay – S. P. Jain Institute of Management and Research (India)
  • ASHRAF Samreen – Bournemouth University Business School (United Kingdom)
  • AZAR Salim – CY Cergy Paris Université (France)
  • AZEVEDO Margarida – ESAD College of Art and Design (Portugal)
  • BAALBAKI Imad – American University of Beirut (Lebanon)
  • BACCELLONI Angelo – John Cabot University (Italy)
  • BACKHAUS Christof – TU Braunschweig (Germany)
  • BAEZA LÓPEZ Cristina – Universidad Complutense de Madrid (Spain)
  • BALECH Sophie – IAE Amiens (France)
  • BALTAS George – Athens University of Economics and Business (Greece)
  • BANANA Salma – Université de Picardie Jules Verne (France)
  • BANERJEE Saikat – Indian Institute of Foreign Trade-Kolkata Campus (India)
  • BANGASH Bushra Shafiq – IAE Paris France (Pakistan)
  • BARBOSA Emanuel – ESAD – College of Art and Design (Portugal)
  • BASSE Boubacar – Université Assane Seckde Ziguinchor (Senegal)
  • BATAOUI Soffien – Université Grenoble Alpes (France)
  • BAUMGARTH Carsten – HWR Berlin (Germany)
  • BECK Marie – University of Lille – IAE Lille (France)
  • BELIATSKAYA Ilona – Estonian Business School (Estonia)
  • BELLGER Mariam – TU Dresden (Germany)
  • BEMMAOR Albert – ESSEC Business School (France)
  • BEN AMMAR Rania – University of Sfax / Fsegs (Tunisia)
  • BENAVENT Christophe – Paris Dauphine – PSL (France)
  • BENMOYAL BOUZAGLO Sarah – Université Paris Cité (France)
  • BENNETT Roger – Kingston University (United Kingdom)
  • BERGADAA Michelle – University of Geneva (Switzerland)
  • BESBES SAHLI Alia – ISG Sousse-University of Sousse (Tunisia)
  • BIDMON Sonja – Alpen-Adria-Universitaet Klagenfurt (Austria)
  • BIGGEMANN Sergio – University of Otago (New Zealand)
  • BLANC Lauriane – Kedge Business School (USA)
  • BOCCALINI Sara – Sapienza University of Rome (Italy)
  • BORDERIOU Laurence – ESTA School of Business and Engineering (France)
  • BORRAZ Stéphane – Neoma BS (France)
  • BOTELHO RODRIGUES PIRES Paulo Alexandre – Instituto Superior de Contabilidade e Administração do Porto (Portugal)
  • BOULAY Jacques – ESSCA School of Management (France)
  • BOUSIOUTA Chrysoula – Euncet Business School/UPC (Spain)
  • BOUSSAADA TAIEB Nesrine – High School of Technogy Study Ksar Hella Monastir (Tunisia)
  • BOZZO Cécile – Aix Marseille University / IAE Aix Marseille (France)
  • BRAUN Olivier – ICN Business School (France)
  • BRION Reynald – TBS Education (France)
  • BRÜGGEMANN Philipp – University of Hagen (Germany)
  • BUBPHAPANT Jitpisut – Kasetsart University, Sakon Nakhon province Campus (Thailand)
  • BURT Steve – University of Stirling (United Kingdom)
  • CACHERO-MARTINEZ Silvia – University of Oviedo (Spain)
  • CACHO-ELIZONDO Silvia – IPADE Business School (Mexico)
  • CAMBRA Jesus – Pablo de Olavide (Spain)
  • CARBONELL Anna – Universitat de Girona (SPAIN)
  • CARPENTIER Laurent – IAE Lille University School of Management (France)
  • CARRILLO LABELLA Dª Rocio – University of Jaén (Spain)
  • CASABURI Ivana – Esade (Spain)
  • CASENAVE Eric – Audencia (France)
  • CASTERAN Gauthier – Université de Limoges (France)
  • CASTRO LOPEZ Adrián – University of Oviedo (Spain)
  • CAUDAN Paul – Université Bretagne Sud (France)
  • CECCOTTI Federica – Sapienza University of Rome (Italy)
  • CERVINO Julio – University Carlos III of Madrid (Spain)
  • CHAKRABORTY Anirban – Indian Institute of Management Lucknow (India)
  • CHANGEUR Sophie – Université de Picardie (France)
  • CHATTERJEE Jayanta – Indian Institute of Technology Kanpur (India)
  • CHAUDHRY Peggy – Villanova University (USA)
  • CHEDOTAL Camille – Brest Business School (France)
  • CHHAIDER Khouloud – Lille University (France)
  • CHIARVESIO Maria – University of Udine (Italy)
  • CHISS Nathalie – Université de Picardie Jules Vernes (France)
  • CHOCARRO Raquel – Universidad Pública de  Navarra (Spain)
  • CISSE Karine – Université de Reims Champagne Ardenne (France)
  • CLARKE Jackie – Oxford Brookes University; Oxford Brookes Business School (United Kingdom)
  • COLLA Enrico – ESCP Business School (France)
  • COLLADO Jesus – Universidad de Cantabria (SPAIN)
  • CORDERO-GUTIERREZ Rebeca – Pontifical University of Salamanca (Spain)
  • CORREIA Antónia Correia – University of Algarve (Portugal)
  • CORTIÑAS Monica – Universidad Publica de Navarra (Spain)
  • COSTA FEITO Aroa – University of León (Spain)
  • COUDER Julien – Univesité Grenoble Alpes (France)
  • COURVOISIER François H. – HES-SO//Haute école de gestion Arc (Switzerland)
  • D’ASTOUS Alain – HEC Montréal (Canada)
  • DAMAK TURKI Mouna – IHEC Sfax (Tunisia)
  • DAMPERAT Maud – Université Lumière Lyon 2 (France)
  • DAN Daniel – Modul University/School of Applied Data Science (Austria)
  • D’ARGENLIEU Lisa – Paris Dauphine University – PSL (France)
  • DAVID Gotteland – Grenoble École de Management (GEM) (France)
  • DAWSON John – Edinburgh University Business School (United Kingdom)
  • DE CHIARA Alessandra – University of Naples L’Orientale (Italy)
  • DE PECHPEYROU Pauline – Université Paris-Est Créteil (France)
  • DE RAAF Daan – Erasmus Universiteit Rotterdam (The Netherlands)
  • DE SAINTE MARESVILLE Charlotte – IAE South Brittany (France)
  • DE-JUAN-VIGARAY María D. – University of Alicante (Spain)
  • DELLECH Dorsaf – King Khaled  university, Abha, Arabie Saoudite (Saudi Arabia)
  • DEMETRIOU Marlen – University of Nicosia (Cyprus)
  • DIAMANTOPOULOS Adamantios – Universität of Vienna (Austria)
  • DIANOUX Christian – Université de Lorraine (France)
  • DIAWARA Tiéfing – Le Mans Université (France)
  • DIDONET Simone Regina – Universidade Federal do Paraná (Brazil)
  • DOHERTY Anne Marie – University of Strathclyde (United Kingdom)
  • DOMINGUEZ FALCON Carmen – Universidad de Las Palmas de Gran Canaria (Spain)
  • DUBEY Sujit Kumar – Institute of Management Studies – Banaras Hindu University (India)
  • DUNIACH Krista – University of Montpellier (France)
  • DUOG Lien – University of Haut Alsace (France)
  • DURISIN Boris – ESCP Business School (France)
  • ECKERT Jochen (Josh) – Wiesbaden RheinMain University of Applied Sciences (Germany)
  • EL NEMR Nadia – ICD business school (France)
  • ELLOUMI Faiza – University of Sfax (Tunisia)
  • EMNA Bouladi – Université Paris-Saclay (France)
  • ERLENHEIM Regina – EBS (Estonia)
  • ERRMANN Amy – Auckland University of Technology (New Zealand)
  • ERTZ Myriam – Université du Québec à Chicoutimi (Canada)
  • FAUSER Simon – Heilbronn University (Germany)
  • FELGUEIRA Teresa – Polytechnic Institute of Guarda (Portugal)
  • FIGUEIREDO Elisa – Guarda Polytechnic Institute (Portugal)
  • FILIMON Nela – Universitat de Girona (Spain)
  • FRITZ Wolfgang – Technische Universität Braunschweig (Germany)
  • FRÖDE Tim – EBS Universität für Wirtschaft und Recht (Germany)
  • FUCHS Stéphan – Université de Lyon (France)
  • FUNK Sara – EBS Universität für Wirtschaft und Recht (Germany)
  • GABBIANELLI Linda – University of Modena and Reggio Emilia (Italy)
  • GAIO Sofia – University Fernando Pessoa (Portugal)
  • GALVAGNO Marco – University of Catania (Italy)
  • GALVIN Maureen – Unisa (Italy)
  • GARIBALDI Roberta – University of Bergamo (Italy)
  • GARNIER Marion – Grenoble École de Management (France)
  • GAVARD-PERRET Laure – Grenoble INP-UGA (france)
  • GEDEON Eszter – Université Bretagne Sud (France)
  • GEERTS Angy – University of Mons (Belgium)
  • GERARD Jessica – Université Grenoble Alpes (France)
  • GHAITH Abrar – University of Debrecen-Hungary (Jordan)
  • GHALI Zohra – Higher Institute of management of Tunis (Tunisia)
  • GICQUEL Yohan – Université d’Evry Paris-Saclay (France)
  • GILSANZ Ainhize – Universidad del País Vasco UPV/EHU (Spain)
  • GLASER Matthias – University of Salzburg (Austria)
  • GNIZY Itzhak – Ono Academic College, Faculty of Business Administration (Israel)
  • GODEY Bruno – Neoma BS (France)
  • GOI Francesca – BSI – Business Science Institute (Italy / France)
  • GOMIS LOPEZ Joan Miquel – Universitat Oberta de Catalunya (Spain)
  • GONG Taeshik – Hanyang University ERICA (South Korea)
  • GORDILLO VEGA Antonio Eleodoro – Universidad Nacional de Trujillo (Peru)
  • GOURMELEN Andréa – Université de Montpellier (France)
  • GOYAL Anita – Indian Institute of Management Lucknow (India)
  • HALLEGATTE Damien – Université du Québec à Chicoutimi (Canada)
  • HAMZAOUI-ESSOUSSI Leila – Telfer School of Management – University of Ottawa (Canada)
  • HAN Sang-Lin – Hanyang University (South Korea)
  • HANSEN Torben – Copenhagen Business School (Denmark)
  • HAO Andy – University of Hartford (USA)
  • HAQUE Mehruba – Estonian Business School (Estonia)
  • HARLEY Krohmer – Universität Bern (Switzerland)
  • HEIGL Julia – OTH Amberg-Weiden (Germany)
  • HETET Blandine – IDRAC Business School (France)
  • HOMBOURGER-BARES Sabrina – TELUQ (Canada)
  • HUSIC-MEHMEDOVIC Melika – University of Sarajevo, School of Economics and Business (Bosnia and Herzegovina)
  • IAIA lea – University of Turin (Italy)
  • IFIE Kemefasu – Loughborough University (United Kingdom)
  • INGARAO Aurore – IUT’O – Université d’Orléans (France)
  • JAOUED Leyla – Université Gustave Eiffel (France)
  • JEAN MARC Ferrandi – ONIRIS VetAgroBio (France)
  • JIMENEZ-ZARCO Ana – Open University of Catalunya (Spain)
  • JOHANNA Volpert – Kedge BS (France)
  • JOLY Cédrine – Montpellier Business School (France)
  • JOUNY-RIVIER Elodie – ESSCA School of Management (France)
  • KADAM Nayan – University of Applied Sciences Ravensburg-Weingarten (Germany)
  • KASKAS Mariam – ICN Business School (France)
  • KATYAL Kanupriya – Goa Institute of Management (India)
  • KBAIER Eya – Higher institute of management of Tunisia (Austria)
  • KELLER Veronika – Széchenyi István University (Hungary)
  • KEREKES Marie – ESSEC Business School (France)
  • KHAN Abdul Wahid Khan – Indian Institute of Management, Indore (India) (India)
  • KLEIN Kristina – University of Bremen (Germany)
  • KOVARSKI Olivier – EM Normandie (France)
  • KREIS Henning – HWR Berlin School of Economics and Law (Germany)
  • KREZIAK Dominique – Université Savoie Mont Blanc, France (France)
  • KRITZ Gary H. – Seton Hall University (USA)
  • KUMAGAI Ken – Toyo University (Japan)
  • KURTALIQI Fidan – Audencia Business School (France)
  • LA RAGIONE Giuseppe – Università degli Studi di Napoli “Parthenope” (Italy)
  • LAFLAMME Josée – Université du Québec à Rimouski (Canada)
  • LAFRANCE HORNING Denyse – Nipissing University (Canada)
  • LAHUERTA OTERO Eva – Universidad de Salamanca (Spain)
  • LAPEYRE Alexandre – Université de Toulouse (France)
  • LAROUM Manel – Université Paris Gustave Eiffel (France)
  • LAROUTIS Dimitri – ESC Amiens (France)
  • LATUSI Sabrina – University of Parma (Italy)
  • LAUREANO Raul – Iscte-Instituto Universitário de Lisboa (Portugal)
  • LAVORATA Laure – Université Paris Nanterre (France)
  • LECOMPTE Agnes – Universite Bretagne sud (France)
  • LEE Jenny – University of New-South-Wales – School of Marketing (Australia)
  • LEONOW Alexander – Russian Academy of National Economy and Public Services (RANEPA) (Russia)
  • LEVY Yann – Pôle Paris Alternance – Groupe Skolae Paris (France)
  • LIMA Ana – ISCAP – Porto (Portugal)
  • LINNAMÄE Birgit – Estonian Business School (Estonia)
  • LOPERFIDO Nicola – Urbino University (Italy)
  • MAIZZA Amedeo – Università del Salento (Italy)
  • MALIK Aneela – Essex Business School (United Kingdom)
  • MALIK Hira Wajahat – Estonian Business School (Estonia)
  • MANZANO Myriam – Université de Paris-Cité (France)
  • MARCEL Grub – Saarland University (Germany)
  • MARRONE Teresa – Università degli Studi di Napoli Federico II (Italy)
  • MARTINELLI Elisa – Modena and Reggio Emilia (Italy)
  • MARYSE Koehl – ENS. USTL. (France)
  • MATTIACCI alberto – Università di Roma La Sapienza (Italy)
  • MAZZU Marco Francesco – Luiss (Italy)
  • MBAM Augustin Junior – Université de Toulon (France)
  • MELNYK Vladimir – ESCP Business School – Madrid Campus (Spain)
  • MINGUEZ Ana – University of Zaragoza (Spain)
  • MOLL DE ALBA Isabel – ESADE Business School (Spain)
  • MORAL-MORAL Maria – University of Cádiz (Spain)
  • MORRONGIELLO Caroline – Université de Savoie Mont-Blanc (France)
  • MOULINE Jean-Pierre – Université de Lorraine (France)
  • MÜCKSCH Janek – TU Dresden (Germany)
  • MULIER Lana – IÉSEG School of Management (France)
  • MÜLLER Brigitte – University of Toulon (France)
  • MURANTE Anna Maria – Scuola Superiore Sant’Anna di Pisa (Italy)
  • MUSSO Fabio – Università degli Studi di Urbino (Italy)
  • MUTU Adriana – ESIC Business & Marketing School, Spain (Spain)
  • NACHIT Oussama – Montpellier University (France)
  • NAGASAWA Shin’ya – Waseda University (Japan)
  • NAGHDI Arash – Aalto University (Finland)
  • NDANGA AMABIGNINA France Aimée – ESSEC, Université de Douala, Cameroun (Cameroon)
  • NIETO GARCIA Marta – Universidad de Salamanca (Spain)
  • NIKLAS Mergner – FernUniversitaet in Hagen (Germany)
  • OGNJANOV Galjina – University of Belgrade Faculty of Economics (Serbia)
  • OUELDOUBEY Dhouka – ENSIT (Tunisia)
  • OZDEMIR Handab – Ostim Technical University (Turkey)
  • PAIVA Teresa – Polytechnic Institute of Guarda (Portugal)
  • PAQUIENSEGUY Françoise – Sciences Po Lyon (France)
  • PAQUIER Marie-Catherine – EBS and CNAM Paris (France)
  • PASSEBOIS DUCROS Juliette – Bordeaux Univ (France)
  • PATAT DUBOUIS Pascale – Iéseg (France)
  • PATRIZI Michela – Sapienza University of Rome (Italy)
  • PEIRA Giovanni – University of Turin (Italy)
  • PELUSO Alessandro M. – University of Salento (Italy)
  • PENCARELLI Tonino – Università degli Studi di Urbino (Italy)
  • PEREZ-VEGA Rodrigo – Henley Business School – University of Reading (United Kingdom)
  • PERLANGELI Genni – Università di Roma La Sapienza (Italy)
  • PERRAUD Laure – Université de Bourgogne (France)
  • PERRET Michael – University of Applied Sciences of Western Switzerland (HES-SO) (Switzerland)
  • PETITPRETRE Benoit – CNAM (France)
  • PETR Christine – University Bretagne Sud (France)
  • PFAJFAR Gregor – University of Ljubljana (Slovenia)
  • PFIFFELMANN Jean – EM Strasbourg Business School (France)
  • PICCIONI Niccolò – Sapienza University of Rome (Italy)
  • PICK Doreén – Hochschule Merseburg (Germany)
  • PILOTTI Luciano – University of Milan (Italy)
  • PIPER Luigi – University of Salento (Italy)
  • PLUTA OLEARNIK Miroslawa – University of business and economy in wroclaw (Poland)
  • PÖHLMANN Michaela – Universidad de Málaga (Germany)
  • PORNPITAKPAN Chanthika – University of Macau (China)
  • PRATAS Joaquim – Porto Accounting and Business School – Polytechnic Institute of Porto (Portugal)
  • PROF. DR. HENSEL Claudia – University of Applied Sciences Mainz (Germany)
  • PROF. DR. LINDENBECK Benedikt – Fachhochschule Dortmund – University of Applied Sciences and Arts (Germany)
  • PROM TEP Sandrine – Université du Québec à Montréal (Canada)
  • PUCCIARELLI Francesca – ESCP Business School Turin Campus (Italy)
  • PUGA GARCIA Rosaura – University of Oviedo (Spain)
  • RAGGIOTTO Francesco – University of Udine (Italy)
  • RAKSHIT Krishanu – ICN ARTEM Business School (France)
  • RANCATI Elisa – University of Mlan-Bicocca (Italy)
  • REDLER, PROF. DR. Joern – MaintzUniversity of Applied Sciences (Germany)
  • REIBSTEIN Dave – The Wharton School, University of Pennsylvania (USA)
  • REINECKE Sven – University of St. Gallen (HSG) (Switzerland)
  • REITER Alan – University of Lorraine (France)
  • ROCHE Didier – Excelia Business School (FRANCE)
  • RODRIGUES GONÇALVES Alexandra Rodrigues Gonçalves – University of Algarve (Portugal)
  • RODRIGUEZ Virginie – Université d’Orléans – IUT de l’Indre (France)
  • ROTEN Yonathan Silvain – EMN  Ecole de Management de Normandie (France)
  • ROY Swarnali – University Of Grenoble Alpes (France)
  • ROY Swarnali – Univertsity Of Grenoble Alpes (France)
  • RUAMMAKE Pitipee – Thammasat University (Thailand)
  • RÜGER Theres – TU Dresden (Germany)
  • RUIZ-DE-MAYA Salvador – Universidad de Murcia (Spain)
  • SAGLIK ÖZÇAM Dilek – Yeditepe University (Turkey)
  • SAHA Debankur – IFMR Graduate School of Business, Krea University (India)
  • SAIED BENRACHED Kaouther – University of Tunis El Manar (Tunisia)
  • SALAZAR Ana – Universidade Católica Portuguesa (Portugal)
  • SÁNCHEZ Manuel – Universidad Almería (Spain)
  • SANCHEZ-FERNANDEZ Raquel – University of Almería (Spain)
  • SANGLE-FERRIERE Marion – CY Cergy Paris University (France)
  • SANTOS Susana – ISEG – Lisbon School of Economics and Management (Portugal)
  • SAVELLI Elisabetta – University of Urbino Carlo Bo (Italy)
  • SAVIANO Marialuisa – University of Salerno (Italy)
  • SCANDURRA Giuseppe – Parthenope University of Naples (Italy)
  • SCARANO Monica – Université catholique de Lille (France)
  • SCHLICH Axel – Koblenz University of Applied Sciences (Germany)
  • SCHMIDT Holger J. – Koblenz University of Applied Sciences (Germany)
  • SCHMITT Julien – ESCP BS – Paris Campus (France)
  • SCHNEELOCH Elmar – FernUniversität in Hagen (Germany)
  • SCHULTE Benjamin – IU International University of Applied Sciences (Germany)
  • SCHULTZ Carsten D. – University of Hagen (Germany)
  • SCHULTZ Maryline – Burgundy University (France)
  • SCHWEITZER Virginie – Université de Haute-Alsace (France)
  • SCORRANO Paola – Università of Salento (Senegal)
  • SELMI Noureddine – Doha Institute for Graduate Studies (Qatar)
  • SENTEL Oussama – University of British Columbia (Canada)
  • SEQUEIRA Bernardete – Faculdade de Economia, Universidade do Algarve (Portugal)
  • SHANG Jingzhi – Thompson Rivers University (Canada)
  • SICILIANO Sarah – University of Salento (Italy)
  • SIMÕES Elsa – University Fernando Pessoa (Portugal)
  • SINGH Sweta – GLA (India)
  • SLABBINCK Hendrik – Ghent University (Belgium)
  • SMIRNOVA Maria – University of Bamberg (Germany)
  • SOBOCINSKA Magdalena – Wroclaw University of Economics and Business (Poland)
  • SOHIER Romain – EM Normandie Business School (France)
  • SOULIE Pierre-Charles – Univerity of South Brittany (France)
  • SOUTAR Geoff – University of Western Australia (Australia)
  • SPINELLI Riccardo – University of Genoa (Italy)
  • SRIVASTAVA Arpita Srivastava – XLRI Xavier School of Management (India)
  • STEINER NETO Pedro Jose – Universidade Federal do Parana (Brazil)
  • SUAREZ VAZQUEZ Ana – University of Oviedo (Spain)
  • SUDHAGANI Anant Ram – Institute of Management Technology Nagpur (India)
  • SUGIER Laure – Université Orléans (France)
  • SULE Edit – Szechenyi Istvan University (Hungary)
  • SWAMI Sanjeev – Dayalbagh Educational Institute, Agra (India)
  • TAMARO Annick – Université de Bretagne Occidentale (France)
  • TEIXEIRA Sandrina – Polytechnic of Porto (Portugal)
  • TERCIA Christiana Yosevina – Universitas Prasetiya Mulya (Indonesia)
  • TESTA Pierpaolo – Federico II University of Naples (Italy)
  • THØGERSEN John – Aarhus University (Denmark)
  • TOMCZYK Przemyslaw – Kozminski University (Poland)
  • TORTORA Debora – University of Milan Bicocca (Italy)
  • TOTI Jean-François – IAE Lille Business School – Lille University (France)
  • TOUKABRI Maher – Northern Border University in Saudi Arabia+F2 (Tunisia)
  • TOUTI Magda – Sapienza University of Rome (Italy)
  • TRELOHAN Magali – EM Normandie Business School (France)
  • TRIHAS Nikolaos – Hellenic Mediterranean University (Greece)
  • TROIVILLE Julien – Université du Québec à Montréal (UQAM) (Canada)
  • TSKHOVREBASHVILI Nino – Grigol Robakidze University (Georgia)
  • TUBILLEJAS-ANDRÉS Berta – Universidad de Valencia (Spain)
  • VELOSO Mónica – Universidad Autonoma de Madrid (Spain)
  • VIDAL MELIA Lidia – Universitat Jaume I (Spain)
  • VIDAL-SANZ Jose M – Universidad Carlos III de Madrid (Spain)
  • VIEDMA Rosemarie – IAE Amiens – UPJV (France)
  • VIEJO-FERNANDEZ Nuria – University of Oviedo (Spain)
  • VO Thi Cam Ly Vo – Hue industrial College (Vietnam)
  • WAARTS Eric – Erasmus University Rotterdam (The Netherlands)
  • WAGNER Udo – Modul University (Austria)
  • WALLISER Björn – Université de Lorraine, IAE Nancy Ecole de Management (France)
  • WERNER Jasmin – Georg-August-University Göttingen (Germany)
  • WETZLER TREMOSA Andrea – Toulouse School of Management (France)
  • YANG Yingkui – University of Southern Denmark (Denmark)
  • YENGUI Wasfi – King Saud University (Tunisia)
  • ZEAITER Zaynab – Lille (France)
  • ZHENG Lili – Excelia Business School (France)
  • ZILIANI Cristina – University of Parma (Italy)
  • ZONDIROS Dimitris – University of West Attica (Greece)
  • ZOURRIG Haithem – Kent State University (USA)
IMTC

Scientific Committee

Over the years, the conference has been supported by an International Scientific Committee of approx. 200 senior academics. 

The objective of the Scientific Committee is to help harmonize the decisions taken in order to ensure a consistent editorial policy of the conference. The Scientific Committee decides on the final acceptance of all submissions, based on the input of the track chairs, the reviewers and its own assessment of the scientific quality of the contributions.

IMTC

Track Chairs

  • International Marketing Trends
  • Big Data, Artificial Intelligence, Marketing Analytics : Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus (Spain) – Prof. Dominique CRIE, Université de Lille (France)
  • Branding and Marketing Communication : Prof. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) – Prof. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
  • Consumer Behavior and Marketing Research : Prof. Costanza NOSI – Università Lumsa di Roma (Italy) – Prof. Hsin Hsuan (Meg) LEE – ESCP Business School – London Campus (United Kingdom)
  • Digital Marketing : Prof. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) – Prof. Eva LAHUERTA-OTERO, Universidad de Salamanca (Spain)
  • Innovation and Product Management : Prof. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico) – Prof. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
  • International Marketing : Prof. Holger J. SCHMIDT, Hochschule Koblenz (Germany)
  • Marketing and Sustainability : Prof. Camilla BARBAROSSA, Toulouse Business School (France) – Prof. Paola SIGNORI, Università degli Studi di Verona (Italy)
  • Marketing Strategy : Prof. Matti JAAKKOLA, The University of Manchester (United Kingdom) – Saeid Vafainia ESCP, Paris (France)
  • Retailing and E-Commerce : Prof. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) – Prof. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
  • Sales, CRM, Pricing and Promotion : Silvio CARDINALI, Università Politecnica delle Marche (Italy)
  • Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) : Prof. Carmina FANDOS HERRERA, Universidad de Zaragoza (Spain)  – Prof. Andrew FARRELL, Aston University Birmingham (United Kingdom)
  • Sectorial Marketing – Goods (B-to-B, Automotive, Consumer Goods…) : Prof. Elena CEDROLA, Università di Macerata (Italy) – Prof. François H. COURVOISIER, Haute école de gestion Arc (Switzerland)
  • Special Track – AgriFood Industries : Prof. Christine MAURACHER, Università Ca’ Foscari Venezia (Italy) – Prof. Klaus G. GRUNERT, Aarhus University (Denmark)
  • Special Track – Luxury Goods : Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus (France) – Prof. Ben VOYER, ESCP Business School – London Campus (UK)
  • Special Track – Well-Being : Prof. Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Spain)
  • Work in Progress : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Poster : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Trends / Managerial Implications : Prof. Michael HAENLEIN, ESCP Business School – Paris Campus (France)