The workshop is chaired by Dr. Frank Buckler, Success Drivers, Germany
Causal AI: Doing SEM with AI. Basics, practical applications and live workshop introduction to the Supra Causal AI software
- SEM (Search Engine Marketing) and PLS are designed for a theory-first approach to research. Under the term Causal AI, new
technologies are emerging that much better support an empirics-first research approach. - We provide an introduction to a Causal AI methodology developed specifically for marketing
applications (first published as Universal Structure Modelling in 2008). - We also illustrate the exceptional power of the methodology with many case studies.
- We will demonstrate and give access to the latest software built on this methodology
“Supra Causal AI”.
More information here :
Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.
Deadline for registration: December 6th 2024.
Limited number of places.