The workshop is chaired by Dr. Frank Buckler, Success Drivers, Germany

Causal AI: Doing SEM with AI. Basics, practical applications and live workshop introduction to the Supra Causal AI software

  • SEM (Search Engine Marketing) and PLS are designed for a theory-first approach to research. Under the term Causal AI, new
    technologies are emerging that much better support an empirics-first research approach.
  • We provide an introduction to a Causal AI methodology developed specifically for marketing
    applications (first published as Universal Structure Modelling in 2008).
  • We also illustrate the exceptional power of the methodology with many case studies.
  • We will demonstrate and give access to the latest software built on this methodology
    “Supra Causal AI”.

More information here :

Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.

Deadline for registration: December 6th 2024.

Limited number of places.