Venice (Italy) is the official venue of the 24th International Marketing Trends Conference on January 23-25 2025.

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 Click here to SUBMIT A PROPOSAL.

Submission deadlines  :


With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.

Key events and publications of the International Marketing Trends Conference :

 
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Programme overview

THURSDAY – ALL DAY
RESEARCH DAY
FRIDAY
ALL DAY
SATURDAY
MORNING
DOCTORAL COLLOQUIUM
Work on Ph.D. thesis with coaching team of 3-4 professors.
Advice on career management by leading academic.
For Ph.D. students, intermediate or advanced stage.
50 minutes presentations in front of leading  academics.
 
RESEARCH SKILLS DEVELOPMENT FOR ACADEMICS – WORKSHOPS
Paper Writing Tips.
Theory Visualization.
Latest State of SmartPLS.
Marketing Trends Radar.
For academics of all levels.
Each workshop is a 1/2 day workshop that mixes general and personalised guidance.
Limited number of places.






CONFERENCE TRACKS DAY 1
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
GUEST SPEAKER
– Interactive exchange with a leading business professional.
 
TRENDS TRACK ROUNDTABLE
– Confrontation of academics and professionals on the main current marketing trends.
 
MARKETING STRATEGY FORUM
– Forum of academics and business professionals.
– Discussion about the most suitable marketing strategies.
 
MEET THE EDITORS
– Meetings with journal editors.
 
GALA DINNER
– Gala dinner at exclusive private venue.
 


CONFERENCE TRACKS DAY 2
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
POSTER FAIR
– Display of submitted research posters.
– Time for discussion and exchanges with academics and practitioners.
 
AWARDS PRESENTATION
– Marketing Trends Award.
– Managerial Impact Award.
– Pr. Roux Luxury Award.
– Best Thesis Award.
– Best Paper Award.
 
CULTURAL EVENTS
Optional
– Invitation to join private visits and tours after the conference (Saturday Afternoon).