Creating interaction between academics and business professionals is a strong aspect of the DNA of the International Marketing Trends conference, with many events dedicated to it.

Click here to download the 2024 MSF PROGRAMME.

Thanks to the support of many managers IMTC has been able to develop a network of companies that are willing to share their experiences with academics and are interested in confronting their views with the conference participants.

  • Guest Speaker
  • Trends Track
  • Marketing Strategy Forum
  • Luxury Brand Management Forum
  • Healthcare Strategy Forum
  • Arts, Cultural and Creative Industries Forum

The 2024 professional forums will take place on Friday 19th of January 2024.

Where theory meets practice… The Professional Forum are open to both marketing professionals and marketing academics and aims to provide a practical view of the issues that marketing managers are addressing in their businesses. They are some of the greatest highlights of the International Marketing Trends Conference.

Based on case studies and round table discussions, they are a unique opportunity to gain insights on the way marketing managers face the daily challenges of the real life of marketing and how they put marketing theory into practice.

The guests speakers come from a wide range of business sectors such as consumer goods, luxury goods, automotive, healthcare, leisure and tourism, B-to-B, banking, insurance, NTIC, cultural institutions, etc…

Marketing Strategy Forum Board of Advisors