Detailed programme available online at the beginning of January.


The International Marketing Trends Conference (IMTC) aims at unleashing joint forces in service of a sustainable corporate practice in the marketing field.

IMTC brings smart people from Academia and Practice together to initiate and support the building of joint forces to focus high quality scientific research in the marketing field on the identification and sustainable handling of relevant Marketing Trends and Challenges


IMTC uses its strong European-based force to initiate, enable and drive problem-oriented scientific research for practice and society at large.

Its objective is to play an important role in Europe to support academic scholars from all countries and cultures to join forces and successfully focus their research efforts in the marketing field on relevant challenges for corporate practice as well as society at large.