JMT Published Issues

You have free access to the electronic PDF format of the papers of the Journal of Marketing Trends in their complete version. The authors can use their papers in part or in full for any use without asking the Journal of Marketing Trends permission to re-use their own work and to publish their paper in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their papers to the Journal of Marketing Trends Copyright © 2011, International Marketing Trends Conference, All rights reserved. Journal of Marketing Trends (ISBN 978-2-9532811-0-2) Journal of Marketing Trends (ISSN 1961-7798)

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VOLUME 10 – NUMBER 1 (MARCH 2025) Volume 10 – March 2025 RELATIONAL MARKETING & GENERATION Z “The Z consumer’s relationship with the brand : A comparative exploratory study of attachment and detachment factors”  >  Anne BONTOUR, Marie et Louis Pasteur University, France, Nathalie GUICHARD, Paris-Saclay University, France DIGITAL MARKETING & PRIVACY “The paradox of privacy protection : an in-vivo longitudinal study in a context of digital surveillance” > Pauline ROQUES, MRM University of Montpellier, France, David VIDAL, MRM University of Montpellier, France, Deborah NOURRIT, EuroMov DHM University of Montpellier, France, Claire NOY, Lerass-Ceric Paul-Valéry University, Montpellier, France, Anne-Sophie Cases, MRM University of Montpellier, France ADVERTISING & SOCIAL NETWORKS ‘Advertising Effectiveness Drivers on Social networks : The Case of Revenue Management-Based Tourist Service Companies in Morocco : A Quantitative Study” > Chaimae HATHOUT, ESCA Ecole de Management, Morroco, Sara Hathout, ESCA Ecole de Management, Morocco, Rihab ABBA, ESCA Ecole de Management, Morocco

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VOLUME 9 – NUMBER 1 (APRIL 2024) INTERPERSONAL INFLUENCES “My best friends” : What influences on consumption practices ? A qualitative study > Eszter GEDEON, Southern Brittany University, Philippe ROBERT-DEMONTROND, Rennes 1 University, France SELLERS AND LEADERSHIP Sellers on generation Z : Between desired leadership style and N+1 expectations > Didier ROCHE, Excel Group, France CUSTOMER SATISFACTION IN SERVICE REPAIR  Customer satisfaction and loyalty after a double deviation : The fundamental role of personalized repairs and relational, non-transactional management > Asmaa BELHOUR, Yohan BERNARD, Jean-François NOTEBAERT, Burgundy Franche-Comté University, France TRENDS AND CHALLENGES IN DIRECT SELLINGS New trends and challenges in direct selling : an international expert panel discussion > Michel KLEIN, EM Strasbourg Business School, Maria ROUZIOU, Texas A&M University, USA

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VOLUME 8 – NUMBER 2 (NOVEMBER 2023) TELEPRESENCE EXPERIENCE ON WEBSITE

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VOLUME 8 – NUMBER 1 (DECEMBER 2022) ADVERTISING VOLUME 7 – NUMBER 2 (JUNE 2021) CONSUMER BEHAVIOR Implicit cognitions in the experience economy: Assessing travelers’ implicit attitudes toward (social) travel experiences. > Christiana TERCIA, Universitas Prasetiya Mulya, School of Business and Economic, Indonesia, Thorsten TEICHERT, Hamburg University, Chair of Marketing and Innovation, Germany, Dini SIRAD, Universitas Prasetiya Mulya, School of Business and Economic, Indonesia DIGITAL CUSTOMER EXPERIENCE Sustainable Digital Customer Experience: literature review in search of theoretical roots. > Paola SIGNORI, University of Verona, Italy PRODUCT DESIGN MANAGEMENT Online Reviews and Reading Strategies: The Airbnb Case. > Sophie BALECH, IAE Amiens – CRIISEA, Christophe BENAVENT, Université Paris Dauphine – PSL, France, Pauline de PECHPEYROU, Université Paris-Est, France RETAIL «Please, draw me an apple !»: children’s relationship with marketing standards and «ugly» responsible products. > Audrey HANAN, Aix Marseille University / CRET-LOG, Isabelle MURATORE, Toulon University / CERGAM, France

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VOLUME 7 – NUMBER 1 (JANUARY 2021) INTERNATIONAL MARKETING Cosmopolitanism as a Basis for International Market Segmentation > Alain D’ASTOUS, HEC Montréal, Canada, Lilia BOUJBEL, IHEC de Carthage, Tunisia, Francis CHARRETTE, Airports Council International Montréal, Canada ADVERTISING Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously > Ouidade SABRI IAE Paris 1, Nadr El HANA EDC Paris Business school, France PRODUCT DESIGN MANAGEMENT The influence of design on flower personality: the moderating role of human personality > Laure JACQUEMIER-PAQUIN, Aix-Marseille Université, Cret-log, Gaëlle PANTIN-SOHIER, Université d’Angers, Faculté de Droit, d’Économie et de Gestion, GRANEM, Caroline LANCELOT-MILTGEN, Audencia Business School, RN’B Lab, Nantes, France LUXURY BRANDS SALESFORCE Experts’ Viewpoints on Luxury Frontline Employees: What competencies to deliver service quality? > Jean-Louis CHANDON, IUM International University of Monaco, INSEEC U. Research Center, Mariem EL EUCH MAALEJ, PSB Paris School of Business, Fanny POUJOL, CEROS Paris-Nanterre University, France

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VOLUME 6 – NUMBER 1 (MARCH 2020) MARKETING STRATEGY The impact of crises on marketing: an exploratory study of an emerging market > Alexander LEONOW, Russian Academy of National Economy and Public Services, Russia HEALTHCARE MARKETING Connected health: co-design of a new service with consumers > Madeleine BESSON Paris-Saclay University, Patricia GURVIEZ, AgroParisTech, Olivier SEGARD, Evry University, France SEGMENTATION Revisiting segmentation for the Performing Arts: strategic im- plications > Odile J. STREED, Concordia College, USA TARGETING Effects of occasion-based targeting: Evidence from Valentine’s Day > Felix HORSTMANN, Deutsche Bahn, Michael LINGENFELDER, Philipps University of Marburg, Germany ADVERTISING Consumer responses to advertising: The interplay between ad content and ad spending > Lars GRØNHOLDT, Copenhagen Business School, Denmark

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VOLUME 5 – NUMBER 3 (DECEMBRE 2019) CONSUMER INSIGHTS How the interplay between subjective and objective financial risk influences consumers’ expectations, information search, and product satisfaction >Torben HANSEN, Jens GEERSBRO, Hanne PICO LARSEN, Copenhagen Business School, Denmark IN-STORE CUSTOMER SCREENS Which screens to share in stores with which customers? > Yonathan Silvain ROTEN, Panthéon-Sorbonne Paris I University, Régine VANHEEMS, IAE Jean Moulin Lyon 3 University , France PURCHASE INTENTION Doing good with shopping – A systematic review of the effects of cause-related marketing on purchase intention > Anna MUTTER, Philipps University of Marburg, Germany CONSUMER BEHAVIOR Whether to use deception in experiments? Proposal of a Cost- Benefit approach > Damien HALLEGATTE, Myriam ERTZ, Université du Québec à Chicoutimi, Canada CUSTOMER SATISFACTION The role of digital mediation devices in the satisfaction of art museum audiences > Elodie JARRIER, IAE University of Angers, Dominique BOURGEON-RENAULT, University of Burgundy, France

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VOLUME 5 – NUMBER 2 (APRIL 2018) FOOD Niche firms in Bordeaux and their sustainable competitive advantages > Kjell Toften, University of Tromsø, Norway, Pierre Mora, KEDGE Business School, France, Trond Hammervoll, University of Tromsø, Norway DISTRIBUTION Electronic Commerce and Dynamic Capabilities – The Relationship of Manufacturer and Retailer > Philipp Hoog, EBS Business School, Germany Small vs. Large: how assortment size influences consumer loyalty > José Luis Ruiz-Real, University of Almería, Spain,  Juan Carlos Gázquez-Abad, University of Almería, Spain,  Irene Esteban-Millat, Open University of Catalonia, Spain,  Francisco J. Martínez-López, University of Granada, Spain Food products buying decision process, store brands versus manufacturer brands > Tamar Buil López-Menchero, Juan Delgado de Miguel, ESIC Business & Marketing School, Spain How the environmental complexity affects forecasting in retail? Actual research trends > Andrea Moretta Tartaglione , Roberto Bruni , Maja Bozic, University of Cassino and Southern Lazio, Italy, Ylenia Cavacece, University of Salerno, Italy CONSUMER BEHAVIOR Exploring the Adoption of Augmented and Virtual Reality in the Design of Customer Experiences: Proposal of a Conceptual Framework > Silvia Cacho-Elizondo, IPADE Business School, Mexico, José-Domingo Lázaro Álvarez, Universidad Panamericana, Mexico, Victor-Ernesto Garcia, Ericsson USA, USA Exploring the psychological mechanisms underlying the cognitive and affective responses to consumption desires > Lilia Boujbel, IHEC, Tunisia, Alain d’Astous, HEC Montréal, Canada, Lina Kachani, Bonsound, Canada Experience marketing from a teaching and learning perspective > Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk, Tallinn School of Business and Governance, Tallinn University of Technology, Estonia The cultural aspect in the relationship customer-place: Proposal and test of an integrated model > Noama Abbas, Véronique Cova, Université Aix-Marseille, France COMMUNICATION Consumer response to cause-related sport sponsorship: does gender matter? > Denyse Lafrance Horning, Nipissing University, Canada LOYALTY The relationships between satisfaction, loyalty, spending and tourist attraction images: the moderating role of label sensitivity > Joseph Kaswengi, University of Orléans, France TOURISM Revisiting the effects of travel satisfaction on visitor’s behavioral intentions – Evidence from a cultural heritage site > Anis Chtourou, Université de Lorraine, France, Thomas Leicht, University of Leicester, United Kingdom, Martha Friel, IULM University of Milan, Italy, Kamel Ben Youssef, University of Paris Nanterre, France

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VOLUME 5 – NUMBER 1 (JANUARY 2018) CONSUMER BEHAVIOR Is a company’s hospitality characterized by its visits? Hospitality experiences and cultural dimensions observed through Swiss and French company visits > Agnès Walser-Luchesi, EM Strasbourg Business School – University of Strasbourg, France, François H. Courvoisier, HES-SO, University of Applied Sciences Western Switzerland, Haute école de gestion Arc, Switzerland Purchase intention of Peruvian agricultural product  > Gina Pipoli, Universidad del Pacífico, Peru, Iñaki García, Universidad de Deusto, Spain Why do we act like peter pan when it comes to decisions about aging in place? > Donald V. Shiner, Mount Saint Vincent University, Canada TOURISM Analizing the structural relationship between global and latent quality of tourism online distribution > Carmen Berne-Manero, María Gómez-Campillo, Mercedes Marzo-Navarro, University of Zaragoza, Spain A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain > Isabel Llodrà-Riera, Fundació Balear d’Innovació i Tecnologia, Spain,  María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Spain, Ana Isabel Jímenez-Zarco, Open University of Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain Influence of service environment on client loyalty in luxury hotels: A test of the cognition-emotion approach > Manar Ibraheem, Nadine Tournois, IAE Nice, France SOCIAL MEDIA The importance of being earnest in social media: juxtaposing oscar wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective > Andrea L. Micheaux, Dominique Crié, Annabel Martin, Daphné Salerno, Université de Lille, France Corporate e-reputation management on LinkedIn : the owned and earned media mix > Céline Fueyo, ISG ISERAM, France, Jean-Marc Decaudin, IAE de Toulouse, France Democratization or vulgarization – the impact of facebook on cultural capital > Carmela Milano, Sandra Rothenberger, ULB – Solvay Brussels School of Economics and Management – Centre Emile Bernheim, Belgium INDUSTRY Organizational variables influencing the creativity of industrial designers : the IFI S.p.a. case study > Tonino Pencarelli, Emanuela Conti, Linda Gabbianelli, University of Urbino, Italy DISTRIBUTION Retailers’ strategies to promote healthier food purchases in grocery stores : space management and display communication > Benedetta Grandi, Silvia Bellini, Maria Grazia Cardinali, University of Parma, Italy PRODUCT STRATEGY The internet of things: the next big thing for new product development? > Rubina Oliana, Erasmus University Rotterdam, Netherlands, Efthymios Constantinides, Sjoerd de Vries, University of Twente, Netherlands

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VOLUME 4 – NUMBER 3 (JANUARY 2018) BRANDS Luxury fashion brands ownership of private art foundations: a new way of conceiving marketing > Alessia Grassi, Tracy Diane Cassidy, Stephen Wigley, University of Huddersfield, United Kingdom Antecedents of trust in luxury brands: a cross-cultural analysis. Role of the sales force > Enrique Marinao Artigas, Departamento de Administración, Facultad de Administración y Economía. Universidad de Santiago de Chile, Chile, Coro Chasco Yrigoyen, Departamento de Economía Aplicada. Universidad Autónoma de Madrid, Spain The Core value of luxury brand: rarity or authenticity? > Jiang Zhiqing, Nagasawa Shin’ya, Waseda University, Graduate School of Commerce, Japan. COLLECTION The role of luxury and contemporary collections in the experience economy. Preliminary results. > Emanuela Conti, University of Urbino Carlo Bo, Italy PRODUCT   Localised products: products that contribute to gastronomic luxury > Mariem El Euch Maalej,INSEEC Paris, France, Marielle SALVADOR, INSEEC Lyon, France SALES The meeting between salesman and customer in luxury goods: a new view > Silvia Procacci,Suzuki Italia S.p.A, Italy, Anna Claudia Pellicelli, Management Dept., SME, Università degli Studi di Torino, Italy SMALL AND MEDIUM ENTERPRISE Specificities of subcontracting SMEs’ marketing in the watchmaking industry > François H. Courvoisier, Zarina M. Charlesworth, Haute école de gestion Arc, Switzerland SOCIAL IDENTITY The perception of social identity among secondary school groups : the case of the make-up market > Tony De Vassoigne, Arnaud Delannoy et Laurence Hélène, Ecole de Management de Normandie, Laboratoire Métis, France

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VOLUME 4 – NUMBER 2 (MAY 2017 DIGITAL ISSUE – MARKETING OF ARTS) EDITORIAL MARKETING OF ARTS, CULTURAL AND CREATIVE INDUSTRIES in Turin (Italy) – Sept. 23-24 > Jean-Claude ANDREANI, Françoise CONCHON, Chris HALLIBURTON, Torben HANSEN, Abraham KOSHY, Taihong LU, Chieko MINAMI, Jean-Louis MOULINS, José MUGICA, Alberto PASTORE, Donald SEXTON, Klaus-Peter WIEDMANN OPERA Exploring how market identity shapes hybridity: empirical evidence from the field of Italian opera > Giulia CANCELLIERI, Bocconi University, Milano, Italy Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas > Julia ROLL, Jutta EMES, Sven-OVE HORST, Bauhaus-Universität Weimar, Faculty of Media, Weimar, Germany DIGITAL STORYTELLING Transmedia Experience and Narrative Transportation > Maud DERBAIX, Kedge Business School, Bordeaux campus, Dominique BOURGEON-RENAULT, Université de Bourgogne, Dijon, Élodie JARRIER, Université d’Angers, Christine PETR, Université de Bretagne Sud, France MUSEUM Positioning of the museum supply for children at world level > Bénédicte LE HEGARAT, Béatrice CANEL-DEPITRE, Normandie Université, UNIHAVRE, France Fine Arts Museums at a Crossroads: Between Core Mission and Adaptation to New Tourist Clients > Michel ZINS, FSA, Ulaval, Université Laval, Quebec Canada PAINTING When painting is part of the tourism imaginary: the example of Normandy and 19th century painting > Isabel BABOU, BABOU Conseil,Paris, France ANTHROPOMORPHISM The anthropomorphic features of a virtual agent: social presence and confidence generators to a website > Ahmed ANIS CHARFI, European Business School-Paris, France CRM CRM’s contribution to the outcome of an appropriate assessment to CUSTOMERS and tailored to their expectations: value added CRM within the company > EL AMRANI Lamiae, BENBBA Ibrahim, Université ABDELMALEK ASSAADI, École Nationale de Commerce et de Gestion Laboratoire : Marketing et logistique, Tanger, Morocco CULTURAL HERITAGE MANAGEMENT The value generation process in art restoration companies > Tonino PENCARELLI, Emanuela CONTI, Department of Economics, Society and Politics, University of Urbino “Carlo Bo”, Italy

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VOLUME 4 – NUMBER 1 (APRIL 2017) EDITORIAL Journal of Marketing Trends (JMT) ranked ! > Jean-Claude Andreani, Françoise Conchon, Chris Halliburton, Torben Hansen, Abraham Koshy, Taihong Lu, Chieko Minami, Jean-Louis Moulins, José Mugica, Alberto Pastore, Donald Sexton, Klaus-Peter Wiedmann ONLINE COMMUNITIES Social capital for online and offline brand communities:The Weight Watchers’ case > Michelle Bergadaà, Nada Sayardh, Yves Trolliet, Observatoire des Valeurs de la Stratégie et du Management, Geneva School of Economics and Management, University of Geneva, Switzerland COUNTERFEITING Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products > Alberto Pastore, Sapienza, University of Rome, Italy , Faculty of Economics, Department of Management, Fabrizio Cesaroni, University of Messina, Department of Economics, Ludovica Cesareo, The Wharton School, University of Pennsylvania, USA POLITICAL COMMUNICATION The online social networks as political communication > Fernando Moreno Reyes, , Maria Puelles Gallo, University Complutense of Madrid, Spain, Alejandro Kress, University Politècnica of Catalunya. Spain. PRIVATE LABELS Perceived value: A multidimensional explana > Haifa Rzem, Rached Chtioui, Mohsen Debabi, High School of Business Tunisia B2B Non-linearity of Business Relationship Formation: the case of Antrox-Nel Design > Marco Pierantonelli, Andrea Perna, Gianluca Gregori, Economics Faculty «G. Fuà», Ancona, Italy. BRAND ATTACHMENT Is a picture worth a thousand scales? visual self-report tools for analysing brand perceptions’ insights > Stéphane Ganassali, IAE Université Savoie Mont-Blanc – IREGE, France , Justyna Matysiewicz, University of Economics in Katowice, Poland CONSUMER BEHAVIOUR Mee too … Consumer mimicry. How far are we? > NgaNkoumaTsanga Rosalie Christiane, Faculty of Economic & Management Sciences , University of Maroua, Cameroon

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VOLUME 3 – NUMBER 1 (JANUARY 2016) DISTRIBUTION: 2015 BEST PAPER AWARD The impact of Premium Private Labels on store loyalty > Elisa Martinelli, Università di Modena e Reggio Emilia, Modena, Cristina Zerbini, Beatrice Luceri, Sabrina Latusi, Università degli studi di Parma, Parma, Italy SUSTAINABILITY MARKETING Could the greenbashing be a solution for the environmental advertising failures? > Samer ELHAJJAR, Sihem DEKHILI, EM Strasbourg Business School, University of Strasbourg, France Sustainable Supply Chain in the context of primary studies of the Polish market > Anna Maryniak, Magdalena Stefańska, Poznan University of Economics (Poland) COUNTERFEIT CONSUMER GOODS Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products > Alberto Pastore, Sapienza, University of Rome, Fabrizio Cesaroni, University of Messina, Ludovica Cesareo, Sapienza, University of Rome, Italy WORD-OF-MOUTH Does tie-strength matter in the recommendation of consumer? How receivers respond to incentivized Word-Of-Mouth > Christiana TERCIA, Prasetiya Mulya Business School, Indonesia, Thorsten TEICHERT, Hamburg University, Germany COMMUNICATION Lost in translation?” Which language in promotional material for B2b communications? > Kim Strikol, University of North Carolina, Wilmington, USA, Martina G. Gallarza, University of Valencia, Remedios Calero, Catholic University of Valencia, Spain CHARITY The role of marketing and branding in creating value for charitable organisations > Evan Sarosik, Chris Halliburton, ESCP Europe, London RESEARCH Comparison between Qualitative and Quantitative Validity: from a theoretical perspective > Jean-Claude ANDREANI ESCP Europe, Françoise CONCHON, INSEMMA Institute, France