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IMTC

Conference

Venice (Italy) is the official venue of the 23rd International Marketing Trends Conference on January 18-20 2024.

Click here to REGISTER.
 Click here to SUBMIT A PROPOSAL.

Submission deadlines  :


With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.

Key events and publications of the International Marketing Trends Conference :

 
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Programme overview

THURSDAY – ALL DAY
RESEARCH DAY
FRIDAY
ALL DAY
SATURDAY
MORNING

DOCTORAL COLLOQUIUM
Work on Ph.D. thesis with coaching team of 3-4 professors.
Advice on career management by leading academic.
For Ph.D. students, intermediate or advanced stage.
50 minutes presentations in front of leading  academics.
 
RESEARCH SKILLS DEVELOPMENT FOR ACADEMICS – WORKSHOPS
Paper Writing Tips.
Theory Visualization.
Latest State of SmartPLS.
Marketing Trends Radar.
For academics of all levels.
Each workshop is a 1/2 day workshop that mixes general and personalised guidance.
Limited number of places.







CONFERENCE TRACKS DAY 1
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
GUEST SPEAKER
– Interactive exchange with a leading business professional.
 
TRENDS TRACK ROUNDTABLE
– Confrontation of academics and professionals on the main current marketing trends.
 
MARKETING STRATEGY FORUM
– Forum of academics and business professionals.
– Discussion about the most suitable marketing strategies.
 
MEET THE EDITORS
– Meetings with journal editors.
 
GALA DINNER
– Gala dinner at exclusive private venue.
 

CONFERENCE TRACKS DAY 2
– Research Presentations of accepted papers by their authors.
– Time for discussions and feedback.
 
POSTER FAIR
– Display of submitted research posters.
– Time for discussion and exchanges with academics and practitioners.
 
AWARDS PRESENTATION
– Marketing Trends Award.
– Managerial Impact Award.
– Pr. Roux Luxury Award.
– Best Thesis Award.
– Best Paper Award.
 
CULTURAL EVENTS
Optional
– Invitation to join private visits and tours after the conference (Saturday Afternoon).





IMTC

Venue & Hotels Venice

Conference venue :

  • Isola di San Servolo

           Venice (Italy)

 

We recommend that you stay in the San Marco, Rialto or Castello areas as the conference is on an island accross San Marco (10 min. by vaporetto – Line 20 San Zaccaria <> Isola San Servolo).

 

List of hotels you can contact. We do not have any specific agreement with them, so feel free to choose other places. Larger list of hotels at www.tourismovenezia.it.

 

Conference Site on San Servolo island – Rooms €80 to €140

ISOLA SAN SERVOLO ** www.sanservolo.provincia.venezia.it

 

Next to Piazza San Marco 

 

Next to Ponte dell’Academia

 

Next to Santa Lucia Station (Ferrovia) and Piazzale Roma (Taxis and Buses to Airport)

IMTCSymposium

Symposium

Over the past 15 years, the International Marketing Trends Conference has welcomed researchers and professionals from more than 72 countries to investigate and discuss the trends in Marketing and Marketing Strategies.

In the recent years, a number of specific topics of the conference have appeared to gain a high level of interest and generate a large amount of publications. The idea of creating dedicated symposiums has appeared as a natural move.

  • ACCI Symposium in Turin in 2016;
  • LUXY Symposium in London in 2017;
  • HEALTHY Symposium in Paris in 2019.

For further information, do not hesitate to get in touch with the organizing committee by telephone on +33.1.45.03.05.35 or by e-mail at info@team-imtc.com.

IMTC

Marketing Trends Award

Each year, the International Marketing Trends Conference grants two awards: the International Marketing Trends Award and the Managerial Impact Award.

The International Marketing Trends Award is an international award to honour researchers for their overall achievements in the fields of Marketing Trends. The purpose of the Marketing Trends Award is to recognize and reward an outstanding lifetime contribution to the  Marketing Trends in the areas of research, education or strategy, and encourage cross-country and multi-cultural research on the major changes in marketing paradigms and new fields of innovative research in all the aspects of marketing.

The Managerial Impact Award is an international award to honour researchers for the managerial implications developed in their research work.

The International Marketing Trends Award Committee

The International Marketing Trends Award Committee

Nomination for the awards

All universities, business schools, companies and institutions active in the field of Marketing Trends are encouraged to nominate candidates for the awards. Self-applications will not be considered. Information about the nominations, investigations, and opinions concerning the award is kept secret.

The IMTC Managerial Impact Award

2023

  • Pr. Christian HOMBURG

2022

  • Pr. Daniele FORNARI

2021

  • Pr. Jean-Claude ANDREANI 
  • Pr. Umberto COLLESEI 

The IMTC International Marketing Trends Award 

2023

  • Yoram Jerry WIND (Wharton School University of Pennsylvania)
  • Adamantios DIAMANTOPOULOS (University of Vienna)
  • Heiner EVANSHITZKY (University of Manchester)
  • Margherita PAGANI  (Skema Business School, Paris)

2022

  • Francesca CABIDDU (University of Cagliari)
  • Riccardo RESCINITI (University of Sannio)
  • Cleopatra VELOUTSOU (University of Glasgow)
  • John CADOGAN (Loughborough University)

2021

  • Yolanda POLO for “a longlife career inspiring and empowering the scientific research in Marketing, being the first female professor of Marketing in Spain”
  • Sandro CASTALDO, for his “contribution to the advance of research in the field of retailing and trust”

2020

  • Maria VERNUCCIO, for her “innovative studies in the field of digital marketing and brand management”
  • Alain D’ASTOUS, for his “work on the marketing of arts”
  • Joël BREE, for his “research on marketing to children and teenagers” 
  • Alain CAPPANNELLI, for his “professional achievements in retail
  • Pauline de PECHPEYROU, for her “contribution to research on E-CRM”

2019

  • Valérie BERTHEAU, for “dedicating her professional life to marketing of the defence industries”
  • Marc FILSER, for his “research on consumer behaviour and distribution systems”
  • Emmanuelle LE NAGARD, for her “dedication to academic work on luxury brand management” and for “keeping alive the spirit of our dearest friend Elyette ROUX at the ESSEC LVMH Chair”
  • Paola SIGNORI, for her “work on marketing, supply chain and sustainability”

2018

  • Anahit ARMENAKYAN, for her “contribution to research on the marketing of sports”
  • Gianfranco WALSH, for his “research on social marketing”
  • Uehara WATARU, for his “work on international marketing”

2017

  • Manuel SANCHEZ PEREZ, for his “contribution to retail marketing”
  • Sonja BIDMON, for her “research on customer and patient satisfaction”
  • Francis SALERNO, for his “research on digital marketing”
  • Dominique CRIE, for his “work on healthcare marketing”
  • Ann LEPPIMAN, for her “work on experience marketing”
  • Carlo Alberto PRATESI

2016

  • Yves EVRARD, for his “major and fundamental contribution to the development of the marketing of arts, cultural and creative industries”
  • Enrique BIGNE, for his “research on tourism and destination marketing”
  • Johanne BRUNET, for her “research on the marketing of cultural and art industries”
  • Marlen DEMETRIOU and Ria MORPHITOU, for their “studies on Corporate Social Responsability in marketing”
  • Patricia GURVIEZ, for her “research on the marketing of food industries”
  • Anna LEASK, for her “work on tourism management”
  • Thorsten TEICHERT, for his “research on marketing and innovation”

2015

  • Roger BENETT, for his “contribution to nonprofit marketing”
  • Maria Grazia CARDINALI, for her “work on consumer behavior in marketing”
  • Richard FONTAINE, for his “research on accountancy and marketing”
  • Martina GALLARZA, for her “publications on emotion in marketing”
  • Frank JACOB, for his “research on mobile marketing”
  • Shin’ya NAGASAWA, for his “work on luxury goods marketing in Japan”
  • Valentina PITARDI, for her “contribution to communication and social research”
  • Anna Maria TOALDO, for her “dedication to marketing strategy in Brazil”

2014

  • Umberto COLLESEI, with particular recognition  the International Marketing Trends Lifetime Achievement Award for his “contribution in the foundation of the International Marketing Trends Conference”.
  • Andreas KAPLAN, the International Marketing Trends Academic Excellence Award for his “contributions in the area of social media”.
  • Maureen SIGLIANO, the Marketing Trends Business Innovation Award, for “the loyalty program  (MyWU) and for conducting customer relationship management”.
  • Michelle BERGADAA, for her “major contribution to the fight against scientific plagiarism”.
  • Enrico COLLA, for his “contribution to retail and distribution research in France”.
  • Giacomo DEL CHIAPPA, for his “contribution on tourism marketing”.
  • Jean-François DIET, for his “innovative healthcare strategy”.
  • Jean-François LEMOINE, for his “major contribution to experential and sensorial research”.
  • Dominique ROUX, for her “works on consumer resistance and anti-consumption”.

2013

  • Jean-François BOSS, for his “fundamental contribution to the development of marketing science in France”.
  • Olivier DROULERS, for his “work on marketing and neurosciences”.
  • Edoardo FORNARI, for his “work on retail marketing and branding”.
  • Michael HAENLEIN, for  his “early contribution to social media in marketing”.
  • Trond HAMMERVOLL, for “his contribution to niche marketing”.
  • Daniele PEDERZOLI, for  his “research in the field of retail marketing and luxury marketing”.
  • Kjell TOFTEN, for his “contribution to niche marketing”.

2012

  • Oliver BADOT, for his “contribution to ethnomarketing in consumer behavior and retailing”.
  • Efthymios CONSTANTIDINES, for his “contribution to e-marketing and social networks marketing”.
  • Patrick NICHOLSON, for his “contribution to consumer relationship management and data analysis”.
  • Christian PINSON, for his “major contribution to consumer cognitive style”.
  • Silvia RANFAGNI, for her “contribution to consumer and fashion marketing”.
  • Gilles ROEHRICH, for his “contribution to business models for innovation research”.

2011

  • Christophe BENAVENT, for his “works on loyalty, relationship management and its digital extension/trends”.
  • Jean-Charles CHEBAT, for his “pioneering works in cross-disciplinary researches and marketing paradigms”.
  • Paulo DE LENCASTRE, for his “analysis of brand management”.
  • Oscar GONZALEZ-BENITO, for his “contribution to the development of quantitative methods in marketing”.
  • Michael LINGELFELDER, for his “contribution to the development of Healthcare Marketing Management”.
  • Alberto PASTORE, for his “contribution to communication studies”.
  • Bogna PILARCZYK, for her “contribution to marketing strategy in Poland”.
  • Donald SEXTON, for his “fundamental contribution to the development of global product and brand strategies”.

2010

  • Luigi CANTONE, for his “works on brand management and its impacts”.
  • Gérard CLIQUET, for his “works on retail and distribution”.
  • Gennaro IASEVOLI, for his “works on event marketing and co-branding”.
  • Jordi MONTANA-MATOSAS, for his “contribution to the development of innovation and design management in marketing”.
  • Elisabeth TISSIER-DESBORDES, for her “studies of the concept of gender marketing”.
  • Maria Jesus YAGUE-GUILLEN, for her “contribution to the development of marketing in Spain”.

2009

  • Asunción BEERLI-PALACIO, for her “studies of the advertising effectiveness”.
  • Giuseppe BERTOLI, for his “contribution to the development of brand management”.
  • Sergio CHERUBINI, for his “pioneering works in the sport marketing”.
  • Jean-Marc DECAUDIN, for his “fundamental analysis of communication in marketing”.
  • Patrizia DE LUCA, for her “analysis of mobile phone industry”.
  • Chris HALLIBURTON, for his “early fundamental studies of the international marketing”.
  • Torben HANSEN, for his “contribution to the development of Social science methodology in marketing”.
  • Nora LADO, for her “analysis of automotive marketing”.
  • Enrique MARTIN ARMARIO, for his “part of the development of service and tourism marketing”.
  • Jose Miguel MUGICA, for his “pioneering work on retailing, and customer satisfaction”.
  • Henrikki TIKKANEN, for his “investigation concerning Finnish marketing know-how”.
  • Jean-François TRINQUECOSTE, for his “fundamental work in the theory of marketing”.
  • Klaus-Peter WIEDMANN, for “introducing a societal marketing concept of corporate leadership in technology and innovation”.

2008

  • Carmen BERNE MANERO, for her “part in the studies of the distribution strategy”.
  • Jean-Louis CHANDON, for his “pioneering development of quantitative methods in marketing”.
  • Alberto MATTIACCI, for his “contribution to the development of marketing theory”.
  • Günter SILBERER, for his “contribution to the development of marketing methodology”.
  • Pierre VALETTE-FLORENCE, for his “fundamental work in consumer behavior”.
  • Donata VIANELLI, for her “contribution to the development of intercultural placement of products and brands in the film industry”.
  • Stéphane GANASSALI, Francesco CASARIN, Paola CERCHIELLO, Gunnar MAU, Carmen RODRIGUES SANTOS, Astrid SIEBELS, for their “paper in cross-country and multi-cultural research”.
  • Gaetano AIELLO, Raffaele DONVITO, Bruno GODEY, Daniele PEDERZOLI, Nadine HENNINGS, Astrid SIEBELS, Klaus-Peter WIEDMANN, for their “papers in cross-country and multi-cultural research”.

2007

  • Daniele DALLI, for his “analysis of consumer behavior”.
  • Sergio SCIARELLI, for his “contribution to the marketing ethics”.
  • Eric VERNETTE, for his “contribution to the development of leadership theory in marketing”.
  • Joaquin ALDAS-MANZANO, Frank BACHMANN, Daniele DALLI, Nadine HENNINGS, Ines KUSTER, Jean MOSCAROLA, Natalia VILA, Antonella ZUCCHELLA, for their “papers in cross-country and multi-cultural research”.

2006

  • Aldo BURRESI, for his “analysis of product innovation”.
  • Béatrice CANEL-DEPITRE, for her “analysis of Corporate Social Responsibility in Marketing”.
  • Gianpiero LUGLI, for his “contribution to the development of retail and distribution theory”.
  • Virginie MAILLE, for her “part in the development of sensitive analysis”.
  • Jean-Louis MOULINS, for his “fundamental contribution to the development of loyalty and relationship marketing”.
  • Elyette ROUX, for her “pioneering work in the luxury goods marketing”.
IMTC

Prof. Elyette Roux Luxury Award

The Prof. Elyette Roux Luxury Award Oral Defence will take place on Thursday 18th of January 2024.

 

Submission information

 

  • 06 Nov. 2023 : Submission with all the required documents
  • 14 Nov. 2023 : Notification of acceptance
  • 18 Jan.  2024 : Oral defence
  • 19 Jan.  2024 : Professor Elyette Roux Luxury Award ceremony
  • Connect here to the ELYETTE ROUX LUXURY AWARD SUBMISSION PLATFORM.

All information on the PROF. ELYETTE ROUX LUXURY AWARD SUBMISSION RULES available here.

 

  • The Professor Elyette Roux Luxury Award is an international award open to young scholars who received their Ph.D. degree maximum 5 years ago (between 2018 and 2023) and have made a substantial contribution to the research on luxury brand management.
  • The registration to the prize is free of charge (0€) and includes an invitation to the Gala Dinner of the conference.

Pr. Elyette Roux Luxury Award Scientific Committee:

  • Chairs :
    • Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus (France)
    • Prof. Ben VOYER, ESCP Business School – London Campus (UK)
  • Co-Chairs :
    • Prof. Tiziano VESCOVI, Università Ca’ Foscari Venezia (Italy)
    • Prof. Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany)
  • Committee Members (to be confirmed) :
    • Prof. Michelle BERGADAA, Université de Genève (Switzerland)
    • Prof. Yves EVRARD, HEC Paris (France)
    • Prof. Emmanuelle LE NAGARD-ASSYAG, ESSEC Business School (France)
    • Prof. Jean-François LEMOINE, Université Paris 1 Panthéon Sorbonne / ESSCA School of Management (France)
    • Prof. Jean-Louis MOULINS, Université Aix-Marseille (France)
    • Prof. Shinya NAGASAWA, Waseda University (Japan)
    • Prof. Alberto PASTORE, Sapienza Università di Roma (Italy)
    • Prof. Francis SALERNO, Université de Lille 1 (France)
    • Prof. Nadine TOURNOIS, Université de Nice (France) (France)
    • Prof. Jean-François TRINQUECOSTE, Université de Bordeaux (France)

IMTCConference Secretariat

Conference Secretariat

International Marketing Trends Conference
Secretariat

c/o ESCP Europe
79, avenue de la République
75543 Paris Cedex 11
FRANCE

Telephone: +33.1.45.03.05.35 from 14:30 to 17:30
Email address: info@team-imtc.com

IMTC

JMT Published Issues

You have free access to the electronic PDF format of the papers of the Journal of Marketing Trends in their complete version.

The authors can use their papers in part or in full for any use without asking the Journal of Marketing Trends permission to re-use their own work and to publish their paper in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version.

The authors assign copyright or license the publication rights in their papers to the Journal of Marketing Trends

Copyright © 2011, International Marketing Trends Conference, All rights reserved.
Journal of Marketing Trends (ISBN 978-2-9532811-0-2)
Journal of Marketing Trends (ISSN 1961-7798)


VOLUME 8 – NUMBER 2 (NOVEMBER 2023)

TELEPRESENCE EXPERIENCE ON WEBSITE

Effects of telepresence on the perceived value of a tourist destination and intention to visit. > Yasmine HASHISH, Cairo University, Egypt, Marie-Christine LICHTLÉ, Université de Montpellier, France

 

VIRTUAL REALITY FLOW EXPERIENCE

Towards a new conceptual approach to flow state in Virtual Reality. > Anne DASTUGUE, Mathilde GOLLETY, Université Paris II Panthéon Assas, Virginie PEZ, Université Paris VIII, France

TAXONOMY OF AUGMENTED REALITY DEVICES

Presence in Augmented Reality environment: A design taxonomy applied to marketing. > Isabelle MURATORE, Olivier NANNIPIERI, Université de Toulon, France

EXPERT VOICE: WILL DIGITAL MARKETING DISAPPEAR?

Is digital still an effective communication tool for advertisers? Myths and realities. > Jean-François LEMOINE, ESSCA School of Management, Université Paris 1 Panthéon-Sorbonne, Maria MERCANTI-GUÉRIN, Université Paris 1 Panthéon-Sorbonne, France


VOLUME 8 – NUMBER 1 (DECEMBER 2022)

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ADVERTISING 

No more taboos for young people? Sex and death in provocative advertisement.Ludivine DESTOUMIEUX, Julien ROBERT, Éric VERNETTE, Toulouse I Capitole University, France

 

CONSUMER EXPERIENCE AND GENDER

The role of the type of experience in inhibiting gender stereotypes of vegetarian products.Magali TRELOHAN, South Champagne Business School, Jordy STEFAN, ASKORIA, France

 

CONSUMER BEHAVIOR

Identity and hedonic factors as determinants of savings intentions. > Olivier NICOLAS, Richard LADWEIN, Lille University School of Management, France

 

RETAIL

The influence of window displays on patronage intentions: The case of French tourist bureaux. > Danielle LECOINTRE-ERICKSON, Patrick LEGOHÉREL, Bruno DAUCÉ, Angers University, France

 

MARKETING STRATEGY

Marketing Mix metamorphoses: Between permanence and contingency. > Frédérique ORTICONI, Jean DUFER, Toulon University, France


VOLUME 7 – NUMBER 2 (JUNE 2021)

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CONSUMER BEHAVIOR

Implicit cognitions in the experience economy: Assessing travelers’ implicit attitudes toward (social) travel experiences. > Christiana TERCIA, Universitas Prasetiya Mulya, School of Business and Economic, Indonesia, Thorsten TEICHERT, Hamburg University, Chair of Marketing and Innovation, Germany, Dini SIRAD, Universitas Prasetiya Mulya, School of Business and Economic, Indonesia

DIGITAL CUSTOMER EXPERIENCE

Sustainable Digital Customer Experience: literature review in search of theoretical roots. > Paola SIGNORI, University of Verona, Italy

PRODUCT DESIGN MANAGEMENT

Online Reviews and Reading Strategies: The Airbnb Case. > Sophie BALECH, IAE Amiens – CRIISEA, Christophe BENAVENT, Université Paris Dauphine – PSL, France, Pauline de PECHPEYROU, Université Paris-Est, France

RETAIL

«Please, draw me an apple !»: children’s relationship with marketing standards and «ugly» responsible products. > Audrey HANAN, Aix Marseille University / CRET-LOG, Isabelle MURATORE, Toulon University / CERGAM, France


VOLUME 7 – NUMBER 1 (JANUARY 2021)

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INTERNATIONAL MARKETING

Cosmopolitanism as a Basis for International Market Segmentation > Alain D’ASTOUS, HEC Montréal, Canada, Lilia BOUJBEL, IHEC de Carthage, Tunisia, Francis CHARRETTE, Airports Council International Montréal, Canada

ADVERTISING

Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously > Ouidade SABRI IAE Paris 1, Nadr El HANA EDC Paris Business school, France

PRODUCT DESIGN MANAGEMENT

The influence of design on flower personality: the moderating role of human personality > Laure JACQUEMIER-PAQUIN, Aix-Marseille Université, Cret-log, Gaëlle PANTIN-SOHIER, Université d’Angers, Faculté de Droit, d’Économie et de Gestion, GRANEM, Caroline LANCELOT-MILTGEN, Audencia Business School, RN’B Lab, Nantes, France

LUXURY BRANDS SALESFORCE

Experts’ Viewpoints on Luxury Frontline Employees: What competencies to deliver service quality? > Jean-Louis CHANDON, IUM International University of Monaco, INSEEC U. Research Center, Mariem EL EUCH MAALEJ, PSB Paris School of Business, Fanny POUJOL, CEROS Paris-Nanterre University, France


VOLUME 6 – NUMBER 1 (MARCH 2020)

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MARKETING STRATEGY

The impact of crises on marketing: an exploratory study of an emerging market > Alexander LEONOW, Russian Academy of National Economy and Public Services, Russia

HEALTHCARE MARKETING

Connected health: co-design of a new service with consumers > Madeleine BESSON Paris-Saclay University, Patricia GURVIEZ, AgroParisTech, Olivier SEGARD, Evry University, France

SEGMENTATION

Revisiting segmentation for the Performing Arts: strategic im- plications > Odile J. STREED, Concordia College, USA

TARGETING

Effects of occasion-based targeting: Evidence from Valentine’s Day > Felix HORSTMANN, Deutsche Bahn, Michael LINGENFELDER, Philipps University of Marburg, Germany

ADVERTISING

Consumer responses to advertising: The interplay between ad content and ad spending > Lars GRØNHOLDT, Copenhagen Business School, Denmark


VOLUME 5 – NUMBER 3 (DECEMBRE 2019)

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CONSUMER INSIGHTS

How the interplay between subjective and objective financial risk influences consumers’ expectations, information search, and product satisfaction >Torben HANSEN, Jens GEERSBRO, Hanne PICO LARSEN, Copenhagen Business School, Denmark

IN-STORE CUSTOMER SCREENS

Which screens to share in stores with which customers? > Yonathan Silvain ROTEN, Panthéon-Sorbonne Paris I University, Régine VANHEEMS, IAE Jean Moulin Lyon 3 University , France

PURCHASE INTENTION
Doing good with shopping – A systematic review of the effects of cause-related marketing on purchase intention
> Anna MUTTER, Philipps University of Marburg, Germany

CONSUMER BEHAVIOR
Whether to use deception in experiments? Proposal of a Cost- Benefit approach > Damien HALLEGATTE, Myriam ERTZ, Université du Québec à Chicoutimi, Canada

CUSTOMER SATISFACTION
The role of digital mediation devices in the satisfaction of art museum audiences > Elodie JARRIER, IAE University of Angers, Dominique BOURGEON-RENAULT, University of Burgundy, France


VOLUME 5 – NUMBER 2 (APRIL 2018)

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FOOD

Niche firms in Bordeaux and their sustainable competitive advantages > Kjell Toften, University of Tromsø, Norway, Pierre Mora, KEDGE Business School, France, Trond Hammervoll, University of Tromsø, Norway

DISTRIBUTION

Electronic Commerce and Dynamic Capabilities – The Relationship of Manufacturer and Retailer > Philipp Hoog, EBS Business School, Germany

Small vs. Large: how assortment size influences consumer loyalty > José Luis Ruiz-Real, University of Almería, Spain,  Juan Carlos Gázquez-Abad, University of Almería, Spain,  Irene Esteban-Millat, Open University of Catalonia, Spain,  Francisco J. Martínez-López, University of Granada, Spain

Food products buying decision process, store brands versus manufacturer brands > Tamar Buil López-Menchero, Juan Delgado de Miguel, ESIC Business & Marketing School, Spain

How the environmental complexity affects forecasting in retail? Actual research trends > Andrea Moretta Tartaglione , Roberto Bruni , Maja Bozic, University of Cassino and Southern Lazio, Italy, Ylenia Cavacece, University of Salerno, Italy

CONSUMER BEHAVIOR

Exploring the Adoption of Augmented and Virtual Reality in the Design of Customer Experiences: Proposal of a Conceptual Framework > Silvia Cacho-Elizondo, IPADE Business School, Mexico, José-Domingo Lázaro Álvarez, Universidad Panamericana, Mexico, Victor-Ernesto Garcia, Ericsson USA, USA

Exploring the psychological mechanisms underlying the cognitive and affective responses to consumption desires > Lilia Boujbel, IHEC, Tunisia, Alain d’Astous, HEC Montréal, Canada, Lina Kachani, Bonsound, Canada

Experience marketing from a teaching and learning perspective > Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk, Tallinn School of Business and Governance, Tallinn University of Technology, Estonia

The cultural aspect in the relationship customer-place: Proposal and test of an integrated model > Noama Abbas, Véronique Cova, Université Aix-Marseille, France

COMMUNICATION

Consumer response to cause-related sport sponsorship: does gender matter? > Denyse Lafrance Horning, Nipissing University, Canada

LOYALTY

The relationships between satisfaction, loyalty, spending and tourist attraction images: the moderating role of label sensitivity > Joseph Kaswengi, University of Orléans, France

TOURISM

Revisiting the effects of travel satisfaction on visitor’s behavioral intentions – Evidence from a cultural heritage site > Anis Chtourou, Université de Lorraine, France, Thomas Leicht, University of Leicester, United Kingdom, Martha Friel, IULM University of Milan, Italy, Kamel Ben Youssef, University of Paris Nanterre, France


VOLUME 5 – NUMBER 1 (JANUARY 2018)

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CONSUMER BEHAVIOR

Is a company’s hospitality characterized by its visits? Hospitality experiences and cultural dimensions observed through Swiss and French company visits Agnès Walser-Luchesi, EM Strasbourg Business School – University of Strasbourg, France, François H. Courvoisier, HES-SO, University of Applied Sciences Western Switzerland, Haute école de gestion Arc, Switzerland

Purchase intention of Peruvian agricultural product  > Gina Pipoli, Universidad del Pacífico, Peru, Iñaki García, Universidad de Deusto, Spain

Why do we act like peter pan when it comes to decisions about aging in place? > Donald V. Shiner, Mount Saint Vincent University, Canada

TOURISM

Analizing the structural relationship between global and latent quality of tourism online distribution > Carmen Berne-Manero, María Gómez-Campillo, Mercedes Marzo-NavarroUniversity of Zaragoza, Spain

A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain > Isabel Llodrà-Riera, Fundació Balear d’Innovació i Tecnologia, Spain,  María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Spain, Ana Isabel Jímenez-Zarco, Open University of Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain

Influence of service environment on client loyalty in luxury hotels: A test of the cognition-emotion approach > Manar Ibraheem, Nadine Tournois, IAE Nice, France

SOCIAL MEDIA

The importance of being earnest in social media: juxtaposing oscar wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective Andrea L. Micheaux, Dominique Crié, Annabel Martin, Daphné Salerno, Université de Lille, France

Corporate e-reputation management on LinkedIn : the owned and earned media mix Céline Fueyo, ISG ISERAM, France, Jean-Marc Decaudin, IAE de Toulouse, France

Democratization or vulgarization – the impact of facebook on cultural capital Carmela Milano, Sandra Rothenberger, ULB – Solvay Brussels School of Economics and Management – Centre Emile Bernheim, Belgium

INDUSTRY

Organizational variables influencing the creativity of industrial designers : the IFI S.p.a. case study > Tonino Pencarelli, Emanuela Conti, Linda Gabbianelli, University of Urbino, Italy

DISTRIBUTION

Retailers’ strategies to promote healthier food purchases in grocery stores : space management and display communication > Benedetta Grandi, Silvia Bellini, Maria Grazia Cardinali, University of Parma, Italy

PRODUCT STRATEGY

The internet of things: the next big thing for new product development? > Rubina Oliana, Erasmus University Rotterdam, Netherlands, Efthymios Constantinides, Sjoerd de Vries, University of Twente, Netherlands


VOLUME 4 – NUMBER 3 (JANUARY 2018)

COVER_02

BRANDS

Luxury fashion brands ownership of private art foundations: a new way of conceiving marketing > Alessia Grassi, Tracy Diane Cassidy, Stephen Wigley, University of Huddersfield, United Kingdom

Antecedents of trust in luxury brands: a cross-cultural analysis. Role of the sales force Enrique Marinao Artigas, Departamento de Administración, Facultad de Administración y Economía. Universidad de Santiago de Chile, Chile, Coro Chasco Yrigoyen, Departamento de Economía Aplicada. Universidad Autónoma de Madrid, Spain

The Core value of luxury brand: rarity or authenticity? > Jiang Zhiqing, Nagasawa Shin’ya, Waseda University, Graduate School of Commerce, Japan.

COLLECTION

The role of luxury and contemporary collections in the experience economy. Preliminary results. > Emanuela ContiUniversity of Urbino Carlo Bo, Italy

PRODUCT  

Localised products: products that contribute to gastronomic luxury Mariem El Euch Maalej,INSEEC Paris, France, Marielle SALVADOR, INSEEC Lyon, France

SALES

The meeting between salesman and customer in luxury goods: a new view > Silvia Procacci,Suzuki Italia S.p.A, Italy, Anna Claudia Pellicelli, Management Dept., SME, Università degli Studi di Torino, Italy

SMALL AND MEDIUM ENTERPRISE

Specificities of subcontracting SMEs’ marketing in the watchmaking industry > François H. Courvoisier, Zarina M. Charlesworth, Haute école de gestion Arc, Switzerland

SOCIAL IDENTITY

The perception of social identity among secondary school groups : the case of the make-up market > Tony De Vassoigne, Arnaud Delannoy et Laurence Hélène, Ecole de Management de Normandie, Laboratoire Métis, France


VOLUME 4 – NUMBER 2 (MAY 2017 DIGITAL ISSUE – MARKETING OF ARTS)

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EDITORIAL

MARKETING OF ARTS, CULTURAL AND CREATIVE INDUSTRIES in Turin (Italy) – Sept. 23-24 > Jean-Claude ANDREANI, Françoise CONCHON, Chris HALLIBURTON, Torben HANSEN, Abraham KOSHY, Taihong LU, Chieko MINAMI, Jean-Louis MOULINS, José MUGICA, Alberto PASTORE, Donald SEXTON, Klaus-Peter WIEDMANN

OPERA
Exploring how market identity shapes hybridity: empirical evidence from the field of Italian opera > Giulia CANCELLIERI, Bocconi University, Milano, Italy

Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas > Julia ROLL, Jutta EMES, Sven-OVE HORST, Bauhaus-Universität Weimar, Faculty of Media, Weimar, Germany

DIGITAL STORYTELLING

Transmedia Experience and Narrative Transportation > Maud DERBAIX, Kedge Business School, Bordeaux campus, Dominique BOURGEON-RENAULT, Université de Bourgogne, Dijon, Élodie JARRIER, Université d’Angers, Christine PETR, Université de Bretagne Sud, France

MUSEUM

Positioning of the museum supply for children at world level > Bénédicte LE HEGARAT, Béatrice CANEL-DEPITRE, Normandie Université, UNIHAVRE, France

Fine Arts Museums at a Crossroads: Between Core Mission and Adaptation to New Tourist Clients > Michel ZINS, FSA, Ulaval, Université Laval, Quebec Canada

PAINTING

When painting is part of the tourism imaginary: the example of Normandy and 19th century painting > Isabel BABOU, BABOU Conseil,Paris, France

ANTHROPOMORPHISM

The anthropomorphic features of a virtual agent: social presence and confidence generators to a website > Ahmed ANIS CHARFI, European Business School-Paris, France

CRM

CRM’s contribution to the outcome of an appropriate assessment to CUSTOMERS and tailored to their expectations: value added CRM within the company > EL AMRANI Lamiae, BENBBA Ibrahim, Université ABDELMALEK ASSAADI, École Nationale de Commerce et de Gestion Laboratoire : Marketing et logistique, Tanger, Morocco

CULTURAL HERITAGE MANAGEMENT

The value generation process in art restoration companies > Tonino PENCARELLI, Emanuela CONTI, Department of Economics, Society and Politics, University of Urbino “Carlo Bo”, Italy


VOLUME 4 – NUMBER 1 (APRIL 2017)

COVER_02

EDITORIAL

Journal of Marketing Trends (JMT) ranked ! > Jean-Claude Andreani, Françoise Conchon, Chris Halliburton, Torben Hansen, Abraham Koshy, Taihong Lu, Chieko Minami, Jean-Louis Moulins, José Mugica, Alberto Pastore, Donald Sexton, Klaus-Peter Wiedmann

ONLINE COMMUNITIES

Social capital for online and offline brand communities:The Weight Watchers’ case > Michelle Bergadaà, Nada Sayardh, Yves Trolliet, Observatoire des Valeurs de la Stratégie et du Management, Geneva School of Economics and Management, University of Geneva, Switzerland

COUNTERFEITING

Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products > Alberto Pastore, Sapienza, University of Rome, Italy , Faculty of Economics, Department of Management, Fabrizio Cesaroni, University of Messina, Department of Economics, Ludovica Cesareo, The Wharton School, University of Pennsylvania, USA

POLITICAL COMMUNICATION

The online social networks as political communication > Fernando Moreno Reyes, , Maria Puelles Gallo, University Complutense of Madrid, Spain, Alejandro Kress, University Politècnica of Catalunya. Spain.

PRIVATE LABELS

Perceived value: A multidimensional explana > Haifa Rzem, Rached Chtioui, Mohsen Debabi, High School of Business Tunisia

B2B

Non-linearity of Business Relationship Formation: the case of Antrox-Nel Design > Marco Pierantonelli, Andrea Perna, Gianluca Gregori, Economics Faculty «G. Fuà», Ancona, Italy.

BRAND ATTACHMENT

Is a picture worth a thousand scales? visual self-report tools for analysing brand perceptions’ insights > Stéphane Ganassali, IAE Université Savoie Mont-Blanc – IREGE, France , Justyna Matysiewicz, University of Economics in Katowice, Poland

CONSUMER BEHAVIOUR

Mee too … Consumer mimicry. How far are we? > NgaNkoumaTsanga Rosalie Christiane, Faculty of Economic & Management Sciences , University of Maroua, Cameroon


VOLUME 3 – NUMBER 1 (JANUARY 2016)

COVER_02

DISTRIBUTION: 2015 BEST PAPER AWARD

The impact of Premium Private Labels on store loyalty > Elisa Martinelli, Università di Modena e Reggio Emilia, Modena, Cristina Zerbini, Beatrice Luceri, Sabrina Latusi, Università degli studi di Parma, Parma, Italy

SUSTAINABILITY MARKETING

Could the greenbashing be a solution for the environmental advertising failures? > Samer ELHAJJAR, Sihem DEKHILI, EM Strasbourg Business School, University of Strasbourg, France

Sustainable Supply Chain in the context of primary studies of the Polish market > Anna Maryniak, Magdalena Stefańska, Poznan University of Economics (Poland)

COUNTERFEIT CONSUMER GOODS

Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products > Alberto Pastore, Sapienza, University of Rome, Fabrizio Cesaroni, University of Messina, Ludovica Cesareo, Sapienza, University of Rome, Italy

WORD-OF-MOUTH

Does tie-strength matter in the recommendation of consumer? How receivers respond to incentivized Word-Of-Mouth > Christiana TERCIA, Prasetiya Mulya Business School, Indonesia, Thorsten TEICHERT, Hamburg University, Germany

COMMUNICATION

Lost in translation?” Which language in promotional material for B2b communications? > Kim Strikol, University of North Carolina, Wilmington, USA, Martina G. Gallarza, University of Valencia, Remedios Calero, Catholic University of Valencia, Spain

CHARITY

The role of marketing and branding in creating value for charitable organisations > Evan Sarosik, Chris Halliburton, ESCP Europe, London

RESEARCH

Comparison between Qualitative and Quantitative Validity: from a theoretical perspective > Jean-Claude ANDREANI ESCP Europe, Françoise CONCHON, INSEMMA Institute, France

IMTC

Best Paper Award

2023

  • Luis PINHEIRO, Ana SALAZAR, Universidade Fernando Pessoa, Portugal for their paper ” The role of podcasts on digital communication.”.

2022

  • Marine BOYAVAL, Université de Lille, Marion GARNIER, Université de Lille, Olivier NICOLAS, Université de Lille, Alexandre TIERCELIN, Université Reims Champagne Ardennes, Arnaud DELANNOY, EM Normandie, France, for their paper “Understanding the trend of subcultural dissemination and appropriation intomainstream marketing: When Luxury plays it Geek.”.
  • Fanny THOMAS, Université d’Angers, France, Gaëlle PANTIN-SOHIER, Université d’Angers, France, Betina PIQUERAS-FISZMAN, Wageningen University & Research, The Netherlands for their paper “Bigger is more: ingredient size bias perception on product evaluation.”.

2021

  • Martina GALLARZA, Universitat de València, Spain, Arnaud RIVIERE, Université de Tours, France, Laurent MAUBISSON, Université de Tours, France, Raquel SÁNCHEZ-FERNÁNDEZ, Universidad de Almería,Spain for their paper “The value-satisfaction-loyalty chain in the context of heritage tourism: The case of the castle of Chambord”
  • Marie KEREKES, Denis GUIOT, Université Paris-Dauphine, France for their paper “Elderly’s connection to social robots in France.”
  • Elisa MARTINELLI, Francesca DE CANIO, Università degli Studi di Modena e Reggio Emilia, Italy for their paper “The retailer as a brand: Awareness, equity and customer loyalty.”
  • Swarnali ROY, Marie-Laure GAVARD PERRET, Université de Grenoble Alpes, France for their paper “Preventing the usage of whitening beauty products by manipulating cognitive dissonance: A cross cultural study.”
  • Eric VERNETTE, Ludivine DESTOUMIEUX, Julien GROBERT, Toulouse School of Management, France for their paper “The new representations and modalities of the taboo concept: An application to advertising provocation.”
  • Xi YU, Efthymios CONSTANTINIDES, Carolina HERRANDO, Sjoerd DE VRIES, Universiteit Twente, The Netherlands for their paper “The impact of artificial intelligence application on customer engagement.”

2020

  • Sven KILIAN, Andreas MANN, University of Kassel, Germany for their paper “When the Damage is Done: Effects of Moral Disengagement on Sustainable Consumption.”

2018

  • Gianluigi GUIDO, Cristian RIZZO, Antonio MILETI, Alessandro PELUSO, Giovanni PINO, Università del Salento, Italy for their paper “The effect of non-conscious mimicry and obedience on consumer behavior : the role of conformism.”
  • Michel CALCIU, Jean-Louis MOULINS, Francis SALERNO, France for their paper “Social media Analytics with big customer data. Some marketing decision support applications.”

2016

  • Haoying WANG, Akinori ONO, Mai KIKUMORI, Keio University, Japan, for their paper “Are high-need for uniqueness consumers willing to or not to recommend products? Considering types of the products and the receivers.”