• About us
  • Conference
    • IMTC Academic Congress
    • Poster Fair
    • Professional Forums
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    • Programme
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    • Venue & Hotels Venice
    • Registration
  • Research Day
    • Doctoral Colloquium
    • Marketing Trends Radar
    • Theory Visualization Workshop
    • SmartPLS Workshop
    • Writing Papers Workshop
  • Awards
    • Marketing Trends Award
    • Managerial Impact Award
    • Best Paper Award
    • Best Thesis Award
    • Prof. Elyette Roux Luxury Award
  • IMTC Agora
    • IMTC Agora Members
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    • Journal JMT
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  • Media center
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International Marketing Trends Conference

VENICE 18-20 January 2024

  • About us
  • Conference
    • IMTC Academic Congress
    • Poster Fair
    • Professional Forums
    • Meet the Editors
    • Submissions and applications
    • Programme
    • Proceedings
    • Venue & Hotels Venice
    • Registration
  • Research Day
    • Doctoral Colloquium
    • Marketing Trends Radar
    • Theory Visualization Workshop
    • SmartPLS Workshop
    • Writing Papers Workshop
  • Awards
    • Marketing Trends Award
    • Managerial Impact Award
    • Best Paper Award
    • Best Thesis Award
    • Prof. Elyette Roux Luxury Award
  • IMTC Agora
    • IMTC Agora Members
    • Chat Groups
    • Research Teams
    • Research Posters
  • Journal JMT
    • Journal JMT
    • JMT Editorial Board
    • JMT Submission Guidelines
    • JMT Published Issues
  • Media center
    • Photo Gallery
    • Videos
    • News
IMTC

Track Chairs

Françoise Conchon27 June 202313 May 2023 No Comment on Track Chairs
  • International Marketing Trends
  • Big Data, Artificial Intelligence, Marketing Analytics : Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus (Spain) – Prof. Dominique CRIE, Université de Lille (France)
  • Branding and Marketing Communication : Prof. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) – Prof. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
  • Consumer Behavior and Marketing Research : Prof. Costanza NOSI – Università Lumsa di Roma (Italy) – Prof. Hsin Hsuan (Meg) LEE – ESCP Business School – London Campus (United Kingdom)
  • Digital Marketing : Prof. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy)
  • Innovation and Product Management : Prof. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico) – Prof. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
  • International Marketing : Prof. Camille CHAMARD, Université de Pau et des Pays de l’Adour (France) – Prof. Miriam FIESTAS, Universidad de  Granada (Spain)
  • Marketing and Sustainability : Prof. Camilla BARBAROSSA, Toulouse Business School (France) – Prof. Paola SIGNORI, Università degli Studi di Verona (Italy)
  • Marketing Strategy : Prof. Pierre VOLLE, Université Paris Dauphine (France)– Prof. Matti JAAKKOLA, The University of Manchester (United Kingdom)
  • Retailing and E-Commerce : Prof. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) – Prof. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
  • Sales, CRM, Pricing and Promotion : Prof. Barbara NIERSBACH – Hochshule Ravesburg-Weingarten (Germany) – Prof. Catherine VIOT, Université de Lyon (France)
  • Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) : Prof. Carmina FANDOS HERRERA, Universidad de Zaragoza (Spain)  – Prof. Andrew FARRELL, Aston University Birmingham (United Kingdom)
  • Sectorial Marketing – Goods (B-to-B, Luxury, Automotive, Consumer Goods, Food…) : Prof. Elena CEDROLA, Università di Macerata (Italy) – Prof. François COURVOISIER, Haute école de gestion Arc (Switzerland)
  • Work in Progress : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Poster : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Trends / Managerial Implications : Prof. Michael HAENLEIN, ESCP Business School – Paris Campus (France)

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