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PHOTO GALLERY.

• Central & Eastern Europe : Pr. Grzegorz MAZUREK, Dean Akademii Leona Koźmińskiego
• France : Pr. Amina BEJI-BECHEUR, President AFM
• Ibero-America : Pr Karla BARAJAS PORTAS, President Asociación Iberoamericana de Marketing 
• Italy : Pr. Arabella MOCCIARO LI DESTRI, President SIMA – Pr. Angelo DI GREGORIO, President SIM
• Mexico : Pr. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica
• Spain : Pr. Natalia RUBIO BENITO, President AEMARK
• United Kingdom : Pr. Andrew FARRELL, Aston University Birmingham
• United States of America : Pr. Charles HOFACKER, Florida State University

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The MEET THE EDITORS sessions are an opportunity to directly interact with journal editors and find out about the specificities and requirements of each of them to help the researchers improve their publication records.

At IMTC, the conference participants have the possibility to meet editors of both International and National publications such as:

• Journal of Marketing Trends (International)
• European Journal of Marketing (International)
• European Management Journal (International)
• Journal of Interactive Marketing (International)
• Journal of Product and Brand Management (International)
• Recherches et Applications en Marketing RAM (France)
• Décisions Marketing DM (France)
• Sinergie – Italian Journal of Management (Italy)
• Etc…

The Managerial Impact Award is an international award to honour researchers for the managerial implications developed in their research work.

The International Marketing Trends Award Committee

• Pr. Alberto PASTORE, Università di Roma La Sapienza
• Pr. Michael HAENLEIN, ESCP Business School – Paris Campus

Nomination for the award

All universities, business schools, companies and institutions active in the field of Marketing Trends are encouraged to nominate candidates for the award. Self-applications will not be considered. Information about the nominations, investigations, and opinions concerning the award is kept secret.

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IMTC Managerial Impact Award 2024

• Pr. Delphine DION
• Pr. David DUBOIS

IMTC Managerial Impact Award 2023

• Pr. Christian HOMBURG

IMTC Managerial Impact Award 2022

• Pr. Daniele FORNARI

IMTC Managerial Impact Award 2021

• Pr. Jean-Claude ANDREANI 
• Pr. Umberto COLLESEI 

The workshop is chaired by Dr. Frank Buckler, Success Drivers, Germany

Causal AI: Doing SEM with AI. Basics, practical applications and live workshop introduction to the Supra Causal AI software

• SEM (Search Engine Marketing) and PLS are designed for a theory-first approach to research. Under the term Causal AI, new
  technologies are emerging that much better support an empirics-first research approach.
• We provide an introduction to a Causal AI methodology developed specifically for marketing
  applications (first published as Universal Structure Modelling in 2008).
• We also illustrate the exceptional power of the methodology with many case studies.
• We will demonstrate and give access to the latest software built on this methodology
  “Supra Causal AI”.

More information here :

Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.

Deadline for registration: December 6th 2024.

Limited number of places.

During 1/2 day, the Paper Writing Workshop provides personalized guidance on how to write impactful academic papers and increase papers’ publication chances.

The workshop is chaired by Prof. Andrew FARRELL (Aston University Birmingham – United Kingdom) and Prof. Matti JAAKKOLA (The University of Manchester – United Kingdom).

This workshop is for anyone wanting to improve their researchand their writing and increase their chances of being published in highly ranked marketing journals. It will cover the process of writing up work for publication, including the major questions that review teams consider. The process of publication is difficult, but there are steps researchers can take to increase the chances of getting an acceptance. This workshop will cover these steps in detail, providing best practice examples and in-depth discussion.

Attendees will leave with a better understanding of the publication process, and how to write their work for maximum impact.

Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.

Deadline for registration: December 6th 2024.

Limited number of places.

This program is open to all researchers who wish to participate and are concerned with new trends and developments in marketing. and wish to enrich their research scope.

 

The workshop is chaired by  Prof. Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany), Dr. Steffen Schmidt, concept m AI, Zurich et al. and Prof. Dr. Carste, Baugmarth, HWR – Berlin – School of Economics and Law.

 

This 1/2 day workshop aims to create an International Marketing Trends Radar system. 

Topics : Two perspectives : Business Practice and Marketing Science (discussed in the Brand context)

 

Brand Practice

• From the tool perspective to augmented intelligence
• Brand positioning as a use case (task definition, target positioning, brand touchpoint, brand image measurement)
• Outlook and recommendations

Brand Science

• AI as a new area of brand science (validation studies, human vs. AI, impact on brand management, disclosure of AI use on consumer evaluation)
• AI as augmented intelligence in the research process (from identification of research questions to science communication
• Ethical questions and views of the science community (e.g., journals)

Further Outlook

• Synthetic data/AI twins
• AI Agents

Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.

Deadline for registration: December 6th 2024.

Limited number of places.