IMTC – Page 6 – International Marketing Trends Conference

JMT Editorial Board

Editorial Team – International Board

Publication Director : Françoise CONCHON-ANDREANI, ESCP Business School – Paris Campus & INSEMMA Market Research
Editor in Chief : Jean-Louis MOULINS, Aix-Marseille Université (France)
Co-Editor in Chief : Pauline de PECHPEYROU, Université Paris-Est Créteil (France)
Co-Editor in Chief : Chris HALLIBURTON, ESCP Business School – London Campus (UK)

Editorial Board :

Silvia CACHO-ELIZONDO, IPADE Business School (Mexico)
Federica CECCOTTI, Sapienza Universitá di Roma (Italy)
Dominique CRIE, Université de Lille (France)
Julio JIMENEZ, Universidad Zaragoza (Spain)
Don SEXTON, Columbia University (USA)
Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany)

Editorial Secretariat

Grégoire MANSUY

Reviewing Committee

Thérèse ALBERTINI, Université de Corse Pascal Paoli (France)
Elisa ARRIGO, Università degli Studi di Milano-Bicocca (Italie)
Philippe AURIER, IAE Université de Montpellier (France)
Christophe BENAVENT, Université Paris Dauphine | PSL (France)
Roger BENNETT, London Metropolitan University (Royaume-Uni)
Carmen BERNE MANERO, Universidad de Zaragoza (Espagne)
Günther BOTSCHEN, Universität Innsbruck (Autriche)
Stéphane BOURLIATAUX-LAJOINIE, Conservatoire National des Arts et Métiers (CNAM-Paris) (France)
Othman BOUJENA, NEOMA Business School (France)
François H. COURVOISIER, HES-SO//Haute école de gestion Arc (Suisse)
Alain d’ASTOUS, HEC Montréal (Canada)
Amina DJEDIDI, Université Paris 8 (France)
Richard FONTAINE, Université du Québec à Montréal – UQÀM (Canada)
Marion GARNIER, Grenoble Ecole de Management (France)
Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Espagne)
Christine GONZALEZ, Le Mans Université (France)
Torben HANSEN, Copenhagen Business School (Danemark)
Marco IEVA, University of Parma (Italie)
Abraham KOSHY, IIMA Ahmedabad (Inde)
Jérôme LACOEUILHE, Université Paris-Est Créteil (France)
Anna LEASK, Edinburgh Napier University (Royaume-Uni)
Jean-François LEMOINE, Université Paris I Panthéon Sorbonne / ESSCA School of Management (France)
Alexander LEONOW, The Russian Academy of National Economy and Public Administration RANEPA (Russie)
Isabella MAGGIONI, ESCP Business School – Turin Campus (Italie)
Rosalie Christiane NGANKOUMA TSANGA, Université de Maroua (Cameroun)
Gilles PACHE, Aix Marseille Université (France)
Gaëlle PANTIN-SOHIER, IAE Angers (France)
Antony PELOSO, Arizona State University (États-Unis)
Tonino PENCARELLI, Università degli Studi di Urbino Carlo Bo (Italie)
Karine PICOT-COUPEY, Université de Rennes 1 (France)
Audrey PORTES, Montpellier Business School – MBS (France)
Francis SALERNO, Université de Lille (France)
Jean-François TRINQUECOSTE, Université de Bordeaux (France)
Nathalie VEG-SALA, Université Paris Nanterre (France)
Tiziano VESCOVI, Università Ca’ Foscari Venezia (Italie)
Hélène YILDIZ, Université de Lorraine (France)

ASSOCIATION VENISE-PARIS MARKETING
c/o ESCP Europe – 6/8, av. de la Porte de Champerret
75017 Paris – France

info@team-imtc.com

The Journal of Marketing Trends is launching a special issue dedicated to “Rethinking International Markets, Brands and Consumption in Times of Ethical Volatility” co-edited by Professors Robert Wilken and Javier Flores Zamora of ESCP and ICN, Business Schools Berlin.

Please find attached the call for papers. Deadline for submission: September 30, 2026.

We look forward to your contributions.

Best regards,

Pr. Jean-Louis Moulins

Editor in Chief

Pr. Pauline de Pechpeyrou and Pr. Chris Halliburton

Co-Editors in Chief

Please find the attached PDF below

Research Programs

The International Marketing Trends Conference runs two research programmes:

International Marketing Trends REVIEW
International Marketing Trends RADAR

INTERNATIONAL MARKETING TRENDS REVIEW

Chair : Professor Jean-François TRINQUECOSTE, Université Montesqieu Bordeaux IV, France

The Marketing Trends Review programme is devoted to identifying 20 to 30 papers published in one of the 50 selected academic journals over the past two years in order to help emerge the Trends in Marketing that are developed in new existing concepts and new ideas. The analysis of these trends aims at creating four or five categories related to the issues that are addressed and the approaches that are used.

For each publication, the end-report of this review includes a synthesis (1500/2500 signs space excluded) in English highlighting how its key elements underline recent research on the area. Il also summarizes the paper’s topic and conclusions, the academics and managerial implications of the results as well as the methodology and limits.

Each review of literature on a topic is published at the International Marketing Trends Conference after going through a double blind review process by the Scientific Committee.

In order to participate to this program, please contact Professor Jean-François Trinquecoste at jean-francois.trinquecoste@u-bordeaux4.fr

INTERNATIONAL MARKETING TRENDS RADAR

Chair : Professor Klaus-Peter WIEDMANN, Leibniz Universität Hannover, Germany

In all fields of marketing trends the dialog between marketing scholars as well as marketing practitioners of different institutions and countries should be systematically advanced. The objective is to obtain a clear view ranging from a big picture to a more detailed understanding of the main trends both in the field of marketing science and of marketing management.

This program is open to all researchers who wish to participate and are concerned with new trends and developments in marketing. We will provide a detailed framework which structures the relevant fields of marketing trends as follows:

the Marketing Trends Barometer, an annual survey of consumers and professional for measuring marketing trends,
academic papers on new trends and emerging ideas (state of the art and literature review) to address a broad spectrum of novelty and innovation within the marketing discipline.

In order to participate to this program, please contact Professor Klaus-Peter Wiedmann at wiedmann@m2.uni-hannover.de

Proceedings

More than 2,000 papers have been published in the proceedings of the International Marketing Trends Conference. You have free access to the Congress papers in PDF format in their complete version.

All the papers of the proceedings of the International Marketing Trends Conference are available for free from 2000 to the lastest edition of the conference.

All the papers of the proceedings of the International Marketing Trends Conference are indexed in the Google Scholar database.

Reference format

The authors can use their papers in part or in full for any use without asking the International Marketing Trends Conference permission to re-use their own work and to publish their paper in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version.

To cite a paper of this website:

Author (Paper Year), “Title of the paper” (accessed date), Proceedings of Conference number / International Marketing Trends Conference / Year of conference / Place of conference, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association

Example

Andreani Jean-Claude (2010), “Modelling Consumer Behaviour using Simulation Methods” (accessed August 23, 2014), Proceedings of 9th International Marketing Trends Conference 2010 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association