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Journal JMT

Journal

The Journal of Marketing Trends (JMT) is positioned as an academic publication dedicated to research on the Marketing Trends and to supporting its development.

It is devoted to explore new ideas and models, and to identify new trends in marketing and in marketing methodologies.

Seeking to provide a diversity of views, the Journal of Marketing Trends aims to encourage multi-country approaches, advanced research methods, and new topics and issues related to marketing. The Journal of Marketing Trends intends to stimulate multi-country and cross-cultural work and to act as an international arena of scientific debate.

More information about JMT in the following link : JMT EDITORIAL POSITIONING.


Editorial objectives 

The Journal of Marketing Trends (JMT) aims to:

  1. Become an academic publication which recognises the work of researchers concerned with new  trends and developments in marketing ;
  2. Encourage cross-disciplinary research on the major changes in marketing paradigms and new fields of original research in all aspects of marketing ;
  3. Develop cross-country and multi-cultural research of the requisite level of quality ;
  4. Attract high quality authors from all continents who are developing knowledge on the major trends in Marketing ;
  5. Use the strength of the International Editorial Board to provide rapid support and feedback to reinforce the quality of the published work.

 

The Journal of Marketing Trends (JMT) is interested in publishing the following types of manuscripts derived from new perspective articles and advanced research in Marketing: (a) Empirical research that reports quantitative data, statistical tests and validity assessment information, (b) Exploratory research introducing qualitative data, verbatim and groundwork, (c) Theoretical research including conceptual articles, state of the art, meta-analyses, and critical essays.


Publication rules

The formal publication rules are those of all International academic publications and journals. To be published the papers must meet the following publication requirements:

  • The submission should be 20 (min.) to 30 pages (max.) long;
  • 30,000 characters in English (spaces not included) and 30,000 characters in paper language (spaces not included) if applicable.

The articles can be written in English, French, German, Italian, Portuguese or Spanish.

Additional information on publication rules can be downloaded here : PUBLICATION RULES.


Reprint information

Official Journal of the International Marketing Trends Conference

The Journal of Marketing Trends is published quarterly.

Copyright © 2011, International Marketing Trends Conference, All rights reserved.
Journal of Marketing Trends (ISBN 978-2-9532811-0-2)
Journal of Marketing Trends (ISSN 1961-7798)

Journal of Marketing Trends (online version) (ISSN 2114-8910)
Journal des Tendances du Marketing (ISSN 1961-778X)
Giornale delle Tendenze del Marketing (ISSN 1961-7801)

The views expressed in the Journal of Marketing Trends are not those of the Editorial Board or the publisher. All articles in this journal have undergone a blind review process. The authors can use their paper in part or in full on any use without asking the JMT’s permission to re-use their own work and to publish their article in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their articles to the Marketing Trends Association (Paris Venice Marketing).

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JMT Editorial Board

Editorial Team – International Board

  • Publication Director : Françoise CONCHON-ANDREANI, ESCP Business School – Paris Campus & INSEMMA Market Research
  • Editor in Chief : Jean-Louis MOULINS, Aix-Marseille Université (France)
  • Co-Editor in Chief : Pauline de PECHPEYROU, Université Paris-Est Créteil (France)
  • Co-Editor in Chief : Chris HALLIBURTON, ESCP Business School – London Campus (UK)

Editorial Board :

  • Michelle BERGADAA, Université de Genève (Switzerland)
  • Dominique CRIE, Université de Lille (France)
  • Silvia CACHO-ELIZONDO, IPADE Business School (Mexico)
  • Julio JIMENEZ, Universidad Zaragoza (Spain)
  • Alberto PASTORE, Sapienza Università di Roma (Italy)
  • Don SEXTON, Columbia University (USA)
  • Klaus-Peter WIEDMANN,  Leibniz Universität Hannover (Germany)

Editorial Secretariat

  • Grégoire MANSUY

Reviewing Committee

  • Thérèse ALBERTINI, Université de Corse Pascal Paoli (France)
  • Elisa ARRIGO, Università degli Studi di Milano-Bicocca (Italy)
  • Christophe BENAVENT, Université Paris Dauphine | PSL (France)
  • Roger BENNETT, London Metropolitan University (The United Kingdom)
  • Carmen BERNE MANERO, Universidad de Zaragoza (Spain)
  • Günther BOTSCHEN, Universität Innsbruck (Austria)
  • Othman BOUJENA, NEOMA Business School (France)
  • Johanne BRUNET, HEC Montréal (Canada)
  • Francesca CABIDDU, Università degli Studi di Cagliari (Italy)
  • Efthymios CONSTANTINIDES, Universiteit Twente (The Netherlands)
  • François H. COURVOISIER, HES-SO//Haute école de gestion Arc (Switzerland)
  • Alain d’ASTOUS, HEC Montréal (Canada)
  • John DAWSON, University of Edinburgh (The United Kingdom)
  • Patrick DE PELSMACKER, Universiteit Antwerpen (Belgium)
  • Giacomo DEL CHIAPPA, Università degli Studi di Sassari (Italy)
  • Marlen DEMETRIOU, University of Nicosia (Cyprus)
  • Pedro DIONISIO, ISCTE Instituto Universitário de Lisboa (Portugal)
  • Richard FONTAINE, Université du Québec à Montréal – UQÀM (Canada)
  • Marion GARNIER, Grenoble Ecole de Management (France)
  • Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Spain)
  • Christine GONZALEZ, Le Mans Université (France)
  • Martina GONZALEZ-GALLARZA, Universidad Católica de Valencia (Spain)
  • Torben HANSEN, Copenhagen Business School (Denmark)
  • Valentina KIROVA, Excelia Group (France)
  • Abraham KOSHY, IIMA Ahmedabad (India)
  • Jérôme LACOEUILHE, Université Paris-Est Créteil (France)
  • Nora LADO COUSTE, Universidad Carlos III de Madrid (Spain)
  • Anna LEASK, Edinburgh Napier University (UK)
  • Jean-François LEMOINE , Université Paris I Panthéon Sorbonne / ESSCA School of Management (France)
  • Alexander LEONOW, The Russian Academy of National Economy and Public Administration RANEPA (Russia)
  • Benedikt LINDENBECK, FernUniversität in Hagen (Germany)
  • Isabella MAGGIONI, ESCP Business School – Turin Campus (Italy)
  • Shin’ya NAGASAWA, Waseda University (Japan)
  • Rosalie Christiane NGANKOUMA TSANGA, Université de Maroua (Cameroon)
  • Gilles PACHE, Université Aix-Marseille (France)
  • Simonetta PATTUGLIA, Università degli Studi di Roma “Tor Vergata” (Italy)
  • Antony PELOSO, Arizona State University (USA)
  • Tonino PENCARELLI, Università degli Studi di Urbino Carlo Bo (Italy)
  • Karine PICOT-COUPEY, Université de Rennes 1 (France)
  • Audrey PORTES, Montpellier Business School – MBS (France)
  • Thorsten RABBE, Carl von Ossietzky Universität Oldenburg (Germany)
  • Jonas ROKKA, EM Lyon (France)
  • Irene ROOZEN, KU Leuven (Belgium)
  • Francis SALERNO, Université de Lille (France)
  • Thorsten TEICHERT, Universität Hamburg (Germany)
  • Jean-François TRINQUECOSTE, Université de Bordeaux (France)
  • Nathalie VEG-SALA, Université Paris Nanterre (France)
  • Tiziano VESCOVI, Università Ca’ Foscari Venezia (Italy)
  • Luca M. VISCONTI, Università della Svizzera Italiana (Switzerland)
  • Hélène YILDIZ, Université de Lorraine (France)

ASSOCIATION VENISE-PARIS MARKETING
c/o ESCP Europe – 79, av. de la République
75543 Paris Cedex 11 – France

info@team-imtc.com

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JMT Submission Guidelines

The Journal of Marketing Trends is a RANKED publication.

The Journal of Marketing Trends (JMT) is positioned as an academic publication dedicated to tesearch on the Marketing Trends and to supporting its development.

It is devoted to explore new ideas and models, and to identify new trends in marketing and in marketing methodologies.

Publication rules

The formal publication rules of the Journal of Marketing Trends are those of all International academic publications and journals. The Journal of Marketing Trends publication rules can be downloaded here : PUBLICATION RULES.

Sumission process

To submit a paper for the Journal of Marketing Trends, send an electronic submission to Professor Pauline de PECHPEYROU (pauline.de-pechpeyrou@u-pec.fr), Professor Chris HALLIBURTON  (challibu@escp.eu), Professor Jean-Louis MOULINS (jean-louis.moulins@univ-amu.fr), and the JMT
Secretariat (info@team-imtc.com) with the following matching email subject line “Journal of Marketing Trends _Name_ Lastname_Firstname_country”.

Selection process

  • All papers go through the Reviewing Process in the original language used by the authors (English, French, German, Italian, Portuguese or Spanish).
  • For the papers that are not written in English, it is only once they have had a final acceptance in their original language that they will be translated by the author(s) into English. These papers will be published in two languages: in English and in the original language, in line with the tradition of the
    International Conference of Marketing Trends.
  • All articles are evaluated through a double blind review process.
  • The papers should contain original material neither published nor presented elsewhere and respect research ethics guidelines.
  • The selection will be made on the basis of the publication rules of the major marketing research reviews, while also seeking to preserve the diversity of the various points of view.
  • The reviewers are all Marketing professors with high academic standards.
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Research Programs

The International Marketing Trends Conference runs two research programmes:

  • International Marketing Trends REVIEW
  • International Marketing Trends RADAR


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INTERNATIONAL MARKETING TRENDS REVIEW

Chair : Professor Jean-François TRINQUECOSTE, Université Montesqieu Bordeaux IV, France

The Marketing Trends Review programme is devoted to identifying 20 to 30 papers published in one of the 50 selected academic journals over the past two years in order to help emerge the Trends in Marketing that are developed in new existing concepts and new ideas. The analysis of these trends aims at creating four or five categories related to the issues that are addressed and the approaches that are used.

For each publication, the end-report of this review includes a synthesis (1500/2500 signs space excluded) in English highlighting how its key elements underline recent research on the area. Il also summarizes the paper’s topic and conclusions, the academics and managerial implications of the results as well as the methodology and limits.

Each review of literature on a topic is published at the International Marketing Trends Conference after going through a double blind review process by the Scientific Committee.

In order to participate to this program, please contact Professor Jean-François Trinquecoste at jean-francois.trinquecoste@u-bordeaux4.fr



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INTERNATIONAL MARKETING TRENDS RADAR

Chair : Professor Klaus-Peter WIEDMANN, Leibniz Universität Hannover, Germany

In all fields of marketing trends the dialog between marketing scholars as well as marketing practitioners of different institutions and countries should be systematically advanced. The objective is to obtain a clear view ranging from a big picture to a more detailed understanding of the main trends both in the field of marketing science and of marketing management.

This program is open to all researchers who wish to participate and are concerned with new trends and developments in marketing. We will provide a detailed framework which structures the relevant fields of marketing trends as follows:

  • the Marketing Trends Barometer, an annual survey of consumers and professional for measuring marketing trends,
  • academic papers on new trends and emerging ideas (state of the art and literature review) to address a broad spectrum of novelty and innovation within the marketing discipline.

In order to participate to this program, please contact Professor Klaus-Peter Wiedmann at wiedmann@m2.uni-hannover.de

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Proceedings

More than 2,000 papers have been published in the proceedings of the International Marketing Trends Conference. You have free access to the Congress papers in  PDF format in their complete version.

  • 2023 Copyright©  All rights reserved ISBN 978-2-490372-16-4
  • 2022 Copyright©  All rights reserved ISBN 978-2-490372-14-0
  • 2021 Copyright©  All rights reserved ISBN 978-2-490372-11-9
  • 2020 Copyright©  All rights reserved ISBN 978-2-490372-09-6
  • 2019 Copyright©  All rights reserved ISBN 978-2-490372-06-5
  • 2018 Copyright©  All rights reserved ISBN 978-2-490372-03-4
  • 2017 Copyright©  All rights reserved ISBN 978-2-9532811-2-5
  • 2017 Luxury Industries Copyright©  All rights reserved ISBN 978-2-490372-02-7
  • 2016 Copyright©  All rights reserved ISBN 978-2-9532811-0-1
  • 2016 ACCI Arts, Cultural and Creative Industries Symposium Copyright©  All rights reserved ISBN 978-2-490372-01-0
  • 2015 Copyright©  All rights reserved ISBN 978-2-9532811-6-3
  • 2014 Copyright©  All rights reserved ISBN 978-2-9532811-7-0
  • 2013 Copyright©  All rights reserved ISBN 978-2-9532811-8-7
  • 2012 Copyright©  All rights reserved ISBN 978-2-9532811-9-4
  • 2011 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2010 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2009 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2008 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2007 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2006 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2005 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2003 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2002 Copyright©  All rights reserved ISBN 978-2-490372-00-3
  • 2000 Copyright©  All rights reserved ISBN 978-2-490372-00-3

All the papers of the proceedings of the International Marketing Trends Conference are available for free from 2000 to the lastest edition of the conference. 

All the papers of the proceedings of the International Marketing Trends Conference are indexed in the Google Scholar database.

Reference format

The authors can use their papers in part or in full for any use without asking the International Marketing Trends Conference permission to re-use their own work and to publish their paper in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version.

To cite a paper of this website:

Author (Paper Year), “Title of the paper” (accessed date), Proceedings of Conference number / International Marketing Trends Conference / Year of conference / Place of conference, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association

Example

Andreani Jean-Claude (2010), “Modelling Consumer Behaviour using Simulation Methods” (accessed August 23, 2014), Proceedings of 9th International Marketing Trends Conference 2010 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association