2026

• Werner REINARTZ (Cologne University, Germany)

2025

• Marko SARSTEDT (Ludwig-Maximilians-University Munich, Germany)
• Christian RINGLE (Hamburg University of Technology, Germany)

2024

• David DUBOIS (INSEAD, France)

2023

• Christian HOMBURG (University of Mannheim, Germany)

2022

• Daniele FORNARI (University of Piacenza, Italy)

2021

• Jean-Claude ANDREANI (ESCP Business School – Paris Campus, France)
• Umberto COLLESEI (Università Ca’ Foscari Venezia, Italy)

2020

• Maria VERNUCCIO, for her “innovative studies in the field of digital marketing and brand management”
• Alain D’ASTOUS, for his “work on the marketing of arts”
• Joël BREE, for his “research on marketing to children and teenagers” 
• Alain CAPPANNELLI, for his “professional achievements in retail
• Pauline de PECHPEYROU, for her “contribution to research on E-CRM”

2019

• Valérie BERTHEAU, for “dedicating her professional life to marketing of the defence industries”
• Marc FILSER, for his “research on consumer behaviour and distribution systems”
• Emmanuelle LE NAGARD, for her “dedication to academic work on luxury brand management” and for “keeping alive the spirit of our dearest friend Elyette ROUX at the ESSEC LVMH Chair”
• Paola SIGNORI, for her “work on marketing, supply chain and sustainability”

2018

• Anahit ARMENAKYAN, for her “contribution to research on the marketing of sports”
• Gianfranco WALSH, for his “research on social marketing”
• Uehara WATARU, for his “work on international marketing”

2017

• Manuel SANCHEZ PEREZ, for his “contribution to retail marketing”
• Sonja BIDMON, for her “research on customer and patient satisfaction”
• Francis SALERNO, for his “research on digital marketing”
• Dominique CRIE, for his “work on healthcare marketing”
• Ann LEPPIMAN, for her “work on experience marketing”
• Carlo Alberto PRATESI

2016

• Yves EVRARD, for his “major and fundamental contribution to the development of the marketing of arts, cultural and creative industries”
• Enrique BIGNE, for his “research on tourism and destination marketing”
• Johanne BRUNET, for her “research on the marketing of cultural and art industries”
• Marlen DEMETRIOU and Ria MORPHITOU, for their “studies on Corporate Social Responsability in marketing”
• Patricia GURVIEZ, for her “research on the marketing of food industries”
• Anna LEASK, for her “work on tourism management”
• Thorsten TEICHERT, for his “research on marketing and innovation”

2015

• Roger BENETT, for his “contribution to nonprofit marketing”
• Maria Grazia CARDINALI, for her “work on consumer behavior in marketing”
• Richard FONTAINE, for his “research on accountancy and marketing”
• Martina GALLARZA, for her “publications on emotion in marketing”
• Frank JACOB, for his “research on mobile marketing”
• Shin’ya NAGASAWA, for his “work on luxury goods marketing in Japan”
• Valentina PITARDI, for her “contribution to communication and social research”
• Anna Maria TOALDO, for her “dedication to marketing strategy in Brazil”

2014

• Umberto COLLESEI, with particular recognition  the International Marketing Trends Lifetime Achievement Award for his “contribution in the foundation of the International Marketing Trends Conference”.
• Andreas KAPLAN, the International Marketing Trends Academic Excellence Award for his “contributions in the area of social media”.
• Maureen SIGLIANO, the Marketing Trends Business Innovation Award, for “the loyalty program  (MyWU) and for conducting customer relationship management”.
• Michelle BERGADAA, for her “major contribution to the fight against scientific plagiarism”.
• Enrico COLLA, for his “contribution to retail and distribution research in France”.
• Giacomo DEL CHIAPPA, for his “contribution on tourism marketing”.
• Jean-François DIET, for his “innovative healthcare strategy”.
• Jean-François LEMOINE, for his “major contribution to experential and sensorial research”.
• Dominique ROUX, for her “works on consumer resistance and anti-consumption”.

2013

• Jean-François BOSS, for his “fundamental contribution to the development of marketing science in France”.
• Olivier DROULERS, for his “work on marketing and neurosciences”.
• Edoardo FORNARI, for his “work on retail marketing and branding”.
• Michael HAENLEIN, for  his “early contribution to social media in marketing”.
• Trond HAMMERVOLL, for “his contribution to niche marketing”.
• Daniele PEDERZOLI, for  his “research in the field of retail marketing and luxury marketing”.
• Kjell TOFTEN, for his “contribution to niche marketing”.

2012

• Oliver BADOT, for his “contribution to ethnomarketing in consumer behavior and retailing”.
• Efthymios CONSTANTIDINES, for his “contribution to e-marketing and social networks marketing”.
• Patrick NICHOLSON, for his “contribution to consumer relationship management and data analysis”.
• Christian PINSON, for his “major contribution to consumer cognitive style”.
• Silvia RANFAGNI, for her “contribution to consumer and fashion marketing”.
• Gilles ROEHRICH, for his “contribution to business models for innovation research”.

2011

• Christophe BENAVENT, for his “works on loyalty, relationship management and its digital extension/trends”.
• Jean-Charles CHEBAT, for his “pioneering works in cross-disciplinary researches and marketing paradigms”.
• Paulo DE LENCASTRE, for his “analysis of brand management”.
• Oscar GONZALEZ-BENITO, for his “contribution to the development of quantitative methods in marketing”.
• Michael LINGELFELDER, for his “contribution to the development of Healthcare Marketing Management”.
• Alberto PASTORE, for his “contribution to communication studies”.
• Bogna PILARCZYK, for her “contribution to marketing strategy in Poland”.
• Donald SEXTON, for his “fundamental contribution to the development of global product and brand strategies”.

2010

• Luigi CANTONE, for his “works on brand management and its impacts”.
• Gérard CLIQUET, for his “works on retail and distribution”.
• Gennaro IASEVOLI, for his “works on event marketing and co-branding”.
• Jordi MONTANA-MATOSAS, for his “contribution to the development of innovation and design management in marketing”.
• Elisabeth TISSIER-DESBORDES, for her “studies of the concept of gender marketing”.
• Maria Jesus YAGUE-GUILLEN, for her “contribution to the development of marketing in Spain”.

2009

• Asunción BEERLI-PALACIO, for her “studies of the advertising effectiveness”.
• Giuseppe BERTOLI, for his “contribution to the development of brand management”.
• Sergio CHERUBINI, for his “pioneering works in the sport marketing”.
• Jean-Marc DECAUDIN, for his “fundamental analysis of communication in marketing”.
• Patrizia DE LUCA, for her “analysis of mobile phone industry”.
• Chris HALLIBURTON, for his “early fundamental studies of the international marketing”.
• Torben HANSEN, for his “contribution to the development of Social science methodology in marketing”.
• Nora LADO, for her “analysis of automotive marketing”.
• Enrique MARTIN ARMARIO, for his “part of the development of service and tourism marketing”.
• Jose Miguel MUGICA, for his “pioneering work on retailing, and customer satisfaction”.
• Henrikki TIKKANEN, for his “investigation concerning Finnish marketing know-how”.
• Jean-François TRINQUECOSTE, for his “fundamental work in the theory of marketing”.
• Klaus-Peter WIEDMANN, for “introducing a societal marketing concept of corporate leadership in technology and innovation”.

2008

• Carmen BERNE MANERO, for her “part in the studies of the distribution strategy”.
• Jean-Louis CHANDON, for his “pioneering development of quantitative methods in marketing”.
• Alberto MATTIACCI, for his “contribution to the development of marketing theory”.
• Günter SILBERER, for his “contribution to the development of marketing methodology”.
• Pierre VALETTE-FLORENCE, for his “fundamental work in consumer behavior”.
• Donata VIANELLI, for her “contribution to the development of intercultural placement of products and brands in the film industry”.
• Stéphane GANASSALI, Francesco CASARIN, Paola CERCHIELLO, Gunnar MAU, Carmen RODRIGUES SANTOS, Astrid SIEBELS, for their “paper in cross-country and multi-cultural research”.
• Gaetano AIELLO, Raffaele DONVITO, Bruno GODEY, Daniele PEDERZOLI, Nadine HENNINGS, Astrid SIEBELS, Klaus-Peter WIEDMANN, for their “papers in cross-country and multi-cultural research”.

2007

• Daniele DALLI, for his “analysis of consumer behavior”.
• Sergio SCIARELLI, for his “contribution to the marketing ethics”.
• Eric VERNETTE, for his “contribution to the development of leadership theory in marketing”.
• Joaquin ALDAS-MANZANO, Frank BACHMANN, Daniele DALLI, Nadine HENNINGS, Ines KUSTER, Jean MOSCAROLA, Natalia VILA, Antonella ZUCCHELLA, for their “papers in cross-country and multi-cultural research”.

2006

• Aldo BURRESI, for his “analysis of product innovation”.
• Béatrice CANEL-DEPITRE, for her “analysis of Corporate Social Responsibility in Marketing”.
• Gianpiero LUGLI, for his “contribution to the development of retail and distribution theory”.
• Virginie MAILLE, for her “part in the development of sensitive analysis”.
• Jean-Louis MOULINS, for his “fundamental contribution to the development of loyalty and relationship marketing”.
• Elyette ROUX, for her “pioneering work in the luxury goods marketing”.

The IMTC International Marketing Trends Award 

2026

• Dimitrios BUHALIS (University of Bournemouth, UK)
• Peter LEEFLANG (University of Groningen, The Netherlands)

2025

• Patrick DE PELSMAKER (University of Antwerp, Belgium)
• John THOGERSEN (Aahrus University, Denmark)
• Elisa MARTINELLI (Università di Modena e Reggio Emilia, Italy)

2024

• Emmanuella PLAKOYIANNAKI (University of Vienna, Austria)
• Camilla BARBAROSSA (Toulouse Business School, France)
• Lia ZARANTONELLO (University of Roehampton, UK)
• Delphine DION  (ESSEC Business School, France)

2023

• Yoram Jerry WIND (Wharton School, University of Pennsylvania, USA)
• Adamantios DIAMANTOPOULOS (University of Vienna, Austria)
• Heiner EVANSHITZKY (University of Manchester, UK)
• Margherita PAGANI  (Skema Business School, France)

2022

• Francesca CABIDDU (University of Cagliari, Italy)
• Riccardo RESCINITI (University of Sannio, Italy)
• Cleopatra VELOUTSOU (University of Glasgow, UK)
• John CADOGAN (Loughborough University, UK)

2021

• Yolanda POLO, (Zaragoza University, Spain)
• Sandro CASTALDO, (Bocconi University, Milan, Italy)

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