Track chairs of the Last Edition, Berlin 2026

Carmen-Maria ALBRECHT (MSB Münster School of Business – Germany) – Retailing and E-Commerce

Camilla BARBAROSSA (Toulouse Business School – France) – Marketing and Sustainability

Roger BENNETT (Kingston University London – United Kingdom) – Poster & Work-in-Progress

Lorena BLASCO (ESCP Business School, Madrid Campus – Spain) – Big Data, Artificial Intelligence, Marketing Analytics

Jean-François BOSS (HEC Paris – France) – Poster & Work-in-Progress

Dominique CRIE (Université de Lille – France) – Big Data, Artificial Intelligence, Marketing Analytics

Perrine DESMICHEL (ESCP Business School, Paris Campus – France) – Elyette Roux Award; Special Track – Luxury

Boris DURISIN (ESCP Business School, Paris Campus – France) – Innovation and Product Management

Andrew FARRELL (Aston University Birmingham – United Kingdom) – Sectorial Marketing – Services

Carmina FANDOS (Universidad de Zaragoza – Spain) – Sectorial Marketing – Services

Klaus G. GRUNERT (Aarhus University – Denmark) – Special Track – Food Industry

Hsin Hsuan (Meg) LEE (ESCP Business School, London Campus – United Kingdom) – Consumer Behavior and Marketing Research

Christine MAURACHER (Università Ca’ Foscari Venezia – Italy) – Special Track – Food Industry

Elisa MARTINELLI (Università di Modena e Reggio Emilia – Italy) – Retailing and E-Commerce

Costanza NOSI (Università LUMSA di Roma – Italy) – Consumer Behavior and Marketing Research

Paola SIGNORI (Università degli Studi di Verona – Italy) – Marketing and Sustainability

Ben VOYER (ESCP Business School, London Campus – United Kingdom) – Elyette Roux Award; Special Track – Luxury

Gianfranco WALSH (Universität Hannover – Germany) – Innovation and Product Management