Integrating Planetary Boundaries into Marketing Curricula
The world faces unprecedented environmental and social challenges, making sustainability a critical consideration in all sectors, including marketing. This workshop aims to equip marketing educators with tools and approaches to integrate the principles of planetary boundaries and sustainability into marketing curricula in higher education.
Participants will explore how to align marketing education with global sustainability goals by embedding concepts such as ecological limits, social equity, sustainable business models and consumption modes into course content. In an interactive session, we will share key main concepts, useful case studies, and syllabus examples that will allow you to start thinking on how to redesign your modules that address these pressing topics.
The workshop aims at empowering educators to inspire students to become agents of sustainable change. By the end, participants will leave with actionable strategies to transform their marketing education practices.
Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.
Deadline for registration: December 6th 2024.
Limited number of places.