Berlin (Germany) is the official venue of the 25th International Marketing Trends Conference on January 16-17 2026.
PLEASE NOTE that in order to match rooms availability at ESCP Business School – Berlin Campus, the conference will start on Friday morning (and not Thursday) and will last ALL DAY on Friday and Saturday.
| Click here to REGISTER. |
| Click here to SUBMIT A PROPOSAL. |
Submission deadlines :
- 01 Oct. 2025 : Deadline PAPER submission
- 01 Oct. 2025 : Deadline POSTER submission
- 01 Oct. 2025 : Deadline DOCTORAL COLLOQUIUM application
- 01 Oct. 2025 : Deadline IMTC BEST THESIS AWARD application
- 01 Oct. 2025 : Deadline LUXURY AWARD application
- 12 Nov. 2025 : Acceptance notifications
- 08 Dec. 2025 : Deadline RESEARCH DAY registration
With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.
The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.
Key events and publications of the International Marketing Trends Conference :
- International Marketing Trends Congress – Academics ;
- Poster Fair – Academics ;
- Professional Forums – Academics and Professionals ;
- Research Colloquium – Academics ;
- Doctoral Colloquium – Ph.D. Students ;
- Workshps and Seminars with insights on Research Topics, tips for Writing Papers, Data Visualization and Research Tools ;
- Meet the Editors ;
- Marketing Trends Award and Managerial Impact Award ;
- Best Thesis Award and Luxury Award ;
- Best Paper Award ;
- Journal of Marketing Trends.
Programme overview
| FRIDAY ALL DAY | SATURDAY ALL DAY |
| Doctoral Colloquium – For Ph.D. students PhD students, intermediate or advanced stage. 50 min. presentations and discussion with leading academics Awards – For young researchers Elyette Roux Luxury Award Best Thesis Award For young researchers Keynote Speakers Presentation by top academic (s) and/or manager(s) on the topic of the conference Marketing Strategy Forum Luxury Strategy Forum Arts, Cultural and Creative Industries Forum Forum of academics and business professionals with roundtables and presentations Discussion about trends and recent experiences in marketing strategies Research Workshops – Developing research and writing skills (1 workshop) For academics of all levels Each workshop is a 1/2 day workshop that mixes general and personalized guidance Conference Tracks – Day 2 Research presentations of accepted papers Including time for discussions and feedback | Meet the editors Journal of Marketing Trends European Journal of Marketing Journal of Product and Brand Management Recherches et Applications en Marketing Sinergie Italian Journal of Management Conference Tracks – Day 2 Research presentations of accepted papers Including time for discussions and feedback Poster fair Display of submitted research posters Time for discussion and exchanges with academics and practitioners Research Workshops – Developing research and writing skills (2 workshops) For academics of all levels Each workshop is a 1/2 day workshop that mixes general and personalized guidance Awards Presentation Marketing Trends Award Managerial Impact Award Elyette Roux Award Best Thesis Award Best Paper Award Gala dinner |
| Cultural Event -Thursday afternoon or Sunday morning -Private visit of cultural sites and exclusive locations -Guided tour |