Venice (Italy) is the official venue of the 26th International Marketing Trends Conference, which will take place on January 21-23, 2027.
| Click here to REGISTER. |
| Click here to SUBMIT A PROPOSAL. |
Submission deadlines :
- 01 Sept. 2026 : Deadline PAPER submission
- 01 Sept. 2026 : Deadline POSTER submission
- 01 Sept. 2026 : Deadline DOCTORAL COLLOQUIUM application
- 01 Sept. 2026 : Deadline IMTC BEST THESIS AWARD application
- 01 Sept. 2026 : Deadline ELYETTE ROUX LUXURY BEST THESIS AWARD application
With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.
The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, in Rome (Italy) in 2022, and in Berlin (Germany) in 2026.
Key events and publications of the International Marketing Trends Conference :
- International Marketing Trends Congress – Academics ;
- Poster Fair – Academics ;
- Professional Forums – Academics and Professionals ;
- Research Colloquium – Academics ;
- Doctoral Colloquium – Ph.D. Students ;
- Workshps and Seminars with insights on Research Topics, tips for Writing Papers, Data Visualization and Research Tools ;
- Meet the Editors ;
- Marketing Trends Award and Managerial Impact Award ;
- Best Thesis Award and Luxury Award ;
- Best Paper Award ;
- Journal of Marketing Trends.
Programme overview
| THURSDAY | FRIDAY | SATURDAY |
| Doctoral Colloquium -For PhD students, intermediate or advanced stage. -50 minutes presentations in front of leading academics Research Workshops •Writing Tips •Theory Visualization •Latest State of SmartPLS •Marketing Trends Radar -For academics of all levels -Each workshop is a 1/2 day workshop that mixes general and personalized guidance –Awards -Elyette Roux Award -Best Thesis Award -For young researchers | Conference Tracks Day 1 -Research presentations by authors of accepted papers -Including time for discussions and feedback Keynote Speakers -Presentation by top academic (s) and/or manager(s) on the topic of the conference Trends Track Roundtable -Roundtable of academics and managers -Discussion and confrontation of perspectives on the main current marketing trends Marketing Strategy Forum Luxury Strategy Forum Arts, Cultural and Creative Industries Forum -Forum of academics and business professionals with roundtables and presentations -Discussion about trends and recent experiences in marketing strategies | Conference Track Day 2 -Research presentations by authors of accepted papers -Including time for discussions and feedback Poster Session -Display of submitted research posters -Time for discussion and exchanges with academics and practitioners Awards Presentation -Marketing Trends Award -Managerial Impact Award -Elyette Roux Award -Best Thesis Award -Best Paper Award |