VENICE 21-23 January 2027

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Conference

Venice (Italy) is the official venue of the 23rd International Marketing Trends Conference on January 18-20 2024.

Click here to REGISTER.
 Click here to SUBMIT A PROPOSAL.

Submission deadlines  :

With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.

Key events and publications of the International Marketing Trends Conference :

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IMTC Academic Congress

The congress part of the International Marketing Trends Conference is fully dedicated to research papers and posters, with a large diversity of tracks the conference participants can choose from.

 

Click here to  SUBMIT YOUR PROPOSAL .
Click here to REGISTER.

Academic congress submission deadlines  :

  • [Extended Deadline from 04 Sept.] 21 Sept. 2026 : Deadline PAPER submission
  • [Extended Deadline from 04 Sept.] 21 Sept. 2026 : Deadline POSTER submission
  • [Extended Deadline from 04 Sept.] 21 Sept. 2026 : Deadline DOCTORAL COLLOQUIUM application
  • [Extended Deadline from 04 Sept.] 21 Sept. 2026 : Deadline IMTC BEST THESIS AWARD application

 

Read more about the SUBMISSION RULES.

In line with the publication rules of the International Marketing Trends Conference, the papers are expected to be approx. 5 pages long and  can be written in English, French, German, Italian, Portuguese or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

The International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

A selection of the best conference papers will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database and is a ranked publication.

IMTC academic congress tracks :

  • Marketing Trends
  • Big Data, Artificial Intelligence, Marketing Analytics 
  • Branding 
  • Consumer Behavior and Marketing Research 
  • Digital Marketing 
  • Food and Agrifood Industries
  • Innovation and Product Management 
  • International Marketing 
  • Luxury Goods Marketing
  • Marketing and Sustainability 
  • Marketing Communication
  • Marketing Strategy 
  • Retailing and E-Commerce 
  • Sales, CRM, Pricing and Promotion
  • Tourism and Hospitality
  • Sectorial Marketing – Services (Services, Culture, Healthcare, Media, Education, Non-Profit…) 
  • Sectorial Marketing – Goods (B-to-B, Automotive, Consumer Goods…)

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Doctoral Colloquium

The Doctoral Colloquium of the International Marketing Trends Conference will take place on Thursday 21st of January 2027.

Participation to the Doctoral Colloquium includes :

  • Work on Ph.D. Thesis in coaching teams with outstanding academics;
  • Mentoring Session on how to best manage an academic career;
  • Research Skills Development Workshop with a choice between 4 topics (previous topics covered : Writing paper tips, Theory visualization, Marketing trends radar on research topics, Latest state of SmartPLS …information will be updated soon);
  • Option to attend the 2 extra days of the conference and/or the Gala Dinner.

The Doctoral Colloquium invites outstanding doctoral students in an intermediate or advanced stage of their dissertation process to discuss their work during a 50 minutes presentation in front of a panel of 8-10 leading  academics. The Doctoral Colloquium is an International and friendly one-to-one environment, It is a unique opportunity to refine research questions, publish research, receive guidance on future research directions and gain advice from the panel of professors on how to build an academic career. During the Doctoral Colloquium, each participant is given 20 minutes to introduce his/her work (15 slides max) in English and 20-30 minutes to discuss his/her proposal with the panel.

The Doctoral Colloquium was founded by Professor Elyette ROUX (Université Aix-Marseille, France) in 2008. It has been chaired by Professor Daniele DALLI (Università di Pisa, Italy), Professor Michael LINGENFELDER  (Philipps-Universität Marburg, Germany) and Professor Jean-François LEMOINE  (Université Paris 1 Panthéon Sorbonne / ESSCA School of Management, France). It is now chaired by Professor Lorena BLASCO-ARCAS (ESCP Business School – Madrid Campus, Spain).

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Professional Forums

Creating interaction between academics and business professionals is a strong aspect of the DNA of the International Marketing Trends conference, with many events dedicated to it.

Thanks to the support of many managers IMTC has been able to develop a network of companies that are willing to share their experiences with academics and are interested in confronting their views with the conference participants.

  • Guest Speaker
  • Trends Track
  • Marketing Strategy Forum
  • Luxury Brand Management Forum
  • Healthcare Strategy Forum
  • Arts, Cultural and Creative Industries Forum

The 2027 professional forums will take place on Friday 24th of January 2027.

Where theory meets practice… The Professional Forum are open to both marketing professionals and marketing academics and aims to provide a practical view of the issues that marketing managers are addressing in their businesses. They are some of the greatest highlights of the International Marketing Trends Conference.

Based on case studies and round table discussions, they are a unique opportunity to gain insights on the way marketing managers face the daily challenges of the real life of marketing and how they put marketing theory into practice.

The guests speakers come from a wide range of business sectors such as consumer goods, luxury goods, automotive, healthcare, leisure and tourism, B-to-B, banking, insurance, NTIC, cultural institutions, etc…

Marketing Strategy Forum Board of Advisors

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Post-Doc Forum

imgThe Post-Doc Forum initiative of the International Marketing Trends Conference is a space of the conference that is open to Ph.D. academics at an early stage of their career.

 

The Post-Doc Forum of the International Marketing Trends Conference will take place on January 18-20 2018 in Paris (France).

 

The Post-Doc Forum is chaired by Professor Michael Haenlein from ESCP Europe.

 

The Post-Doc Forum aims to create an interactive space where young academics can meet their peers, exchange on career perspectives, develop research projects and challenge their current research work.

 

The Post-Doc Forum includes research workshops with short paper presentations and also all sorts of other opportunities to develop academics and research skills such as roundtables or seminars on specific topics (i.e. open access publishing, ethical practices and integrity in research…) with interactions with senior academics and marketing professionals. A poster session offer the possibility to link up with other researchers. The idea is to create an International and friendly environment where Ph.D. researchers, who have been teaching marketing and related disciplines or conducting research, can discuss new ideas and approaches that challenge the way academics and practitioners see marketing today.

 

  • Participants wishing to publish at the Post-Doc Forum are invited to submit a short paper (5 to 10 pages – 5,000 to max. 10,000) in English only.
  • Participants wishing to send a poster for the Poster Session are invited to refer to the Poster Session menu of the website.
  • Participants wishing to attend the Post-Doc Forum without publishing a paper or a poster can register directly in the website registration section.

 

Please click here to see the information on the Post-Doc Short Paper Submission Rules.

In order to submit a Short Paper for the Post-Doc Forum, please click here.and remember to clearly indicate that you want your manuscript to be considered for the POST-DOC FORUM.

The submission and registration deadlines are indicated hereunder:

  • September 12th 2017: Deadline for paper submission on the website http://papers.marketing-trends-congress.com/
  • October 23th 2017: Notification of paper acceptance and readers’ comments back to the authors
  • November 13th 2017: Download of final paper on the website
  • November 13th  2017: Early bird registration and payment of conference fees
  • December 4th 2017: Registration at regular fees
  • January 12th 2018: Programme available on website
  • January 19th – 20ieth 2018: 17th International Marketing Trends Conference

 

Please click here to see the Programme of the Post-Doc Forum

 

Please note that the International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

 

Also note that a selection of the best conference papers of your country will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database.

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Best Thesis Award

The IMTC Best Thesis Award Oral Defence of the International Marketing Trends Conference will take place on Thursday 21st of January 2027.

 

The International Best Thesis Award – Marketing Trends is given to recognize and encourage Ph.D. in Marketing and to emphasize their talent.

To connect to the BTA SUBMISSION PLATFORM, please click here.

 

Click to see information on the BEST THESIS AWARD SUBMISSION RULES.

  • Submission Deadline: 04 September 2026
  • Submission with all the required documents
  • Notification of acceptance
  • Oral Defense
  • Best Thesis Award Ceremony

 

Eligibility

The thesis must have been successfully defended between 2024 and 2026.

All universities, business schools, and institutions active in the field of Marketing are encouraged to nominate candidates.

 

Oral defense

The candidates are invited to present a 10 minutes oral defense of their thesis in English.

Best Thesis Award Chair

The chair of the Best Thesis Award is Prof. Cleopatra VELOUTSOU, Adam Smith Business School – University of Glasgow – Scotland (UK) and the co-chair is Dr Nikolaos STYLOS, University of Bristol – UK.

Best Thesis Award Reviewing Committee

  • Prof. Carmen-Maria Albrecht, University of Applied Sciences Münster, Germany
  • Dr Estefania Ballester, University of Valencia, Spain
  • Prof. Silvia Cacho Elizondo, IPADE Business School, Mexico
  • Prof. Edgar Antonio Centeno Velázquez, EGADE Business School, Mexico
  • Prof. Carsten Baumgarth, HWR Berlin, Germany
  • Prof. Arnaldo Coelho, University of Coimbra, Portugal
  • Dr Kirsten Cowan, University of Edinburgh, UK
  • Prof. Olivier Droulers , Rennes University, France
  • Prof. Apostolos Giovanis, University of West Attica, Greece
  • Prof. Constantinos Leonidou, Open University, Cyprus
  • Dr Michela Mingione, University is San Raffaele University of Rome, Italy
  • Prof. Silvia Ranfagni, University of Florence, Italy
  • Dr Kyriakos Riskos, Erasmus Universiteit Rotterdam, Netherlands
  • Dr Massimo Rosati, University of Florence, Italy
  • Prof. Holger Schmidt , University of Monaco, Monaco
  • Dr Asli Tolunay, Yeditepe University, Turkey
  • Prof. Ernst Verwaal, KU Leuven, Belgium
  • Prof. Natalia Yannopoulou, University of Newcastle, UK
  • Dr Nikolaos Stylos, University of Bristol, UK

2026

  • Álvaro SAAVEDRA MONTEJO, Universidad Pública de Navarra, Spain for his Doctoral Thesis “The Interaction with Virtual Assistants as Applications of the Artificial Intelligence: from the Utilitarian to Emotional Dimension”.

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Poster

The Poster Fair of the International Marketing Trends Conference will take place on will take place on January 18-20 2024.

 

 Submission procedure

 

Submission and registration deadlines 

  • 18 Sept. 2023 : Deadline POSTER submission
  • 14 Nov.  2023 : Notification of poster acceptance to the authors
  • 06 Dec.  2023 : Deadline for sending final version of poster 

The Poster Fair is an important event of the conference programme. It is an opportunity to meet other researchers who share similar interests, share ideas and get credit for resumé -a true win-win!-. This format is ideal for meeting colleagues, discussing work with other conference delegates and heightening the participants’ career profile.

A separate room of the conference is dedicated to the poster sessions.

Please note that the participants should print their posters themselves and bring them to the conference for display. The posters should be A1 (59,4cm x 84,1 cm) format and printed on a single side.

The posters should also be readable in A4 format in order to be included in the conference proceedings.

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Submit a proposal

 Click here to upload your proposal and access the SUBMIT A PROPOSAL  section.

Submission and registration deadlines :

  • 18 Sept. 2023 : Deadline full 5 pages PAPER submission (*) 
  • 18 Sept. 2023 : Deadline POSTER submission (**) 
  • 14 Nov.  2023 : Notification of paper / poster acceptance to the authors
  • 06 Dec.  2023 : Deadline uploading of final paper / poster on the website

Click to download the PAPER AND POSTERS SUBMISSION RULES.

In line with the publication rules of the International Marketing Trends Conference, the papers are expected to be 5 pages – 20,000 characters long spaces included (shor paper : extended abstract) and  can be written in English, French, German, Italian, Portuguese or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

The International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

A selection of the best conference papers will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database and is a ranked publication.

IMPORTANT INFORMATION

Please note that due to intense traffic on our website, you may encounter some difficulties in trying to upload your abstract or paper. In case this should happen, do not hesitate to retry to connect or directly send your paper at info@team-imtc.com and we will initiate the procedure for you.

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Conference Chairs

Conference Chairs
Conference Strategic Advisory Board
Conference Honorary Chair
  • Prof. Michael HAENLEIN, ESCP Business School – Paris Campus
Conference Founders
Conference Presidency
Doctoral Colloquium Chair
Best Thesis Award Chair
Pr. Elyette Roux Luxury Award Chairs
  • Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus
  • Prof. Ben VOYER, ESCP Business School – London Campus
Management Impact Award acknowledging the contribution to management practice in Marketing
  • Prof. Alberto PASTORE, Università di Roma La Sapienza
  • Prof. Michael HAENLEIN, ESCP Business School – Paris Campus
IMTC Awards