IMTC

Scientific Committee

Over the years, the conference has been supported by an International Scientific Committee of approx. 200 senior academics. 

The objective of the Scientific Committee is to help harmonize the decisions taken in order to ensure a consistent editorial policy of the conference. The Scientific Committee decides on the final acceptance of all submissions, based on the input of the track chairs, the reviewers and its own assessment of the scientific quality of the contributions.

IMTC

Track Chairs

  • Big Data, Artificial Intelligence, Marketing Analytics : Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus (Spain) – Prof. Dominique CRIE, Université de Lille (France)
  • Branding and Marketing Communication : Prof. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) – Prof. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
  • Consumer Behavior and Marketing Research : Prof. Costanza NOSI – Università Lumsa di Roma (Italy) – Prof. Hsin Hsuan (Meg) LEE – ESCP Business School – London Campus (United Kingdom)
  • Digital Marketing : Prof. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) – Prof. Eva LAHUERTA-OTERO, Universidad de Salamanca (Spain)
  • Innovation and Product Management : Prof. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico) – Prof. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
  • International Marketing : Prof. Holger J. SCHMIDT, Hochschule Koblenz (Germany) – Prof. José Angel IBÁÑEZ-ZAPATA, Universidad de Granada (Spain)
  • Marketing and Sustainability : Prof. Camilla BARBAROSSA, TBS Business School (France) – Prof. Paola SIGNORI, Università degli Studi di Verona (Italy)
  • Marketing Strategy : Prof. Matti JAAKKOLA, The University of Manchester (United Kingdom) – Prof. Saeid VAFAINIA, ESCP Business School – Paris Campus (France)
  • Retailing and E-Commerce : Prof. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) – Prof. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
  • Sales, CRM, Pricing and Promotion : Silvio CARDINALI, Università Politecnica delle Marche (Italy) – Doreen PICK, Hochschule Merseburg University of Applied Sciences (Germany)
  • Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) : Prof. Carmina FANDOS HERRERA, Universidad de Zaragoza (Spain)  – Prof. Andrew FARRELL, Aston University Birmingham (United Kingdom)
  • Sectorial Marketing – Goods (B-to-B, Automotive, Consumer Goods…) : Prof. Elena CEDROLA, Università di Macerata (Italy) – Prof. François H. COURVOISIER, Haute école de gestion Arc (Switzerland)
  • Special Track – AgriFood Industries : Prof. Christine MAURACHER, Università Ca’ Foscari Venezia (Italy) – Prof. Klaus G. GRUNERT, Aarhus University (Denmark)
  • Special Track – Luxury Goods : Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus (France) – Prof. Ben VOYER, ESCP Business School – London Campus (UK)
  • Special Track – Well-Being : Prof. Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Spain) – Prof. Benoît HEILBRUNN, ESCP Business School – Paris Campus (France)
  • Work in Progress : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Poster : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom) 
  • Trends / Managerial Implications : Prof. Michael HAENLEIN, ESCP Business School – Paris Campus (France)
IMTC

National Representatives

IMTC

Meet the Editors

The MEET THE EDITORS sessions are an opportunity to directly interact with journal editors and find out about the specificities and requirements of each of them to help the researchers improve their publication records.

At IMTC, the conference participants have the possibility to meet editors of both International and National publications such as:

  • Journal of Marketing Trends (International)
  • European Journal of Marketing (International)
  • European Management Journal (International)
  • Journal of Interactive Marketing (International)
  • Journal of Product and Brand Management (International)
  • Recherches et Applications en Marketing RAM (France)
  • Décisions Marketing DM (France)
  • Sinergie – Italian Journal of Management (Italy)
  • Etc…