Each year, the International Marketing Trends Conference grants two awards: the International Marketing Trends Award and the Managerial Impact Award.

The International Marketing Trends Award is an international award to honour researchers for their overall achievements in the fields of Marketing Trends. The purpose of the Marketing Trends Award is to recognize and reward an outstanding lifetime contribution to the  Marketing Trends in the areas of research, education or strategy, and encourage cross-country and multi-cultural research on the major changes in marketing paradigms and new fields of innovative research in all the aspects of marketing.

The Managerial Impact Award is an international award to honour researchers for the managerial implications developed in their research work.

The International Marketing Trends Award Committee

  • Pr. Alberto PASTORE, Università di Roma La Sapienza
  • Pr. Julio JIMÉNEZ, Universidad Zaragoza
  • Pr. Julien SCHMITT, ESCP Business School – Paris Campus
  • Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover

The International Marketing Trends Award Committee

  • Pr. Alberto PASTORE, Università di Roma La Sapienza
  • Pr. Michael HAENLEIN, ESCP Business School – Paris Campus

Nomination for the awards

All universities, business schools, companies and institutions active in the field of Marketing Trends are encouraged to nominate candidates for the awards. Self-applications will not be considered. Information about the nominations, investigations, and opinions concerning the award is kept secret.

IMTC International Marketing Trends Award Recipients

IMTC Managerial Impact Award Recipients