Trends in unlocking AI-powered data generation to accelerate rigorous scientific progress and better practical decision-making
Smart Insights, Not Stupid Insights: How to Generate and Apply Synthetic Data for Business & Academic Impact
Saturday January 17th, 2026 : 14:00-17:00
This program is open to all researchers who wish to participate and are concerned with new trends and developments in marketing and wish to enrich their research scope.
The workshop is chaired by Prof. Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany), Dr. Steffen Schmidt, concept m AI, Zurich et al. and Prof. Dr. Carsten Baumgarth, HWR – Berlin – School of Economics and Law.
This 1/2 day workshop aims to create an International Marketing Trends Radar system.
Organizations and researchers increasingly face strict data privacy regulations, fragmented datasets, and limited access to high-quality real-world data. At the same time, the demand for experimentation, replication, and evidence-based decisions has never been higher. In this regard, synthetic data, understood as artificially generated datasets, offers a promising path forward for both academia and business.
Workshop agenda:
A) Types, potential and problems of synthetic data including the integration into the research process
B) Tools for generating synthetic data in academia and business
C) Demonstration of real world use cases
D) Hands own application of running one’s own synthetic data generation
E) Discussion and outlook
Fee included in conference registration costs, but the participants must register specifically for the workshop via the conference registration page.
Limited number of places.