The Marketing Trends Award is an international award to honour researchers for their overall achievements in the fields of Marketing Trends.
The Marketing Trends Award Purpose
The purpose of the Marketing Trends Award is to recognize and reward an outstanding lifetime contribution in the areas of research, education or professional affairs in Marketing Trends, and encourage cross-country and multi-cultural research on the major changes in marketing paradigms and new fields of original research in all aspects of marketing
The Marketing Trends Award
Each award consists of a medal, and personal diploma. The name of the recipient will be published in the Journal of Marketing Trends and on Marketing Trends Conference's website.
The Marketing Trends Award Committee
The Marketing Trends Award Committee is responsible for the selection of candidates: Professor Umberto Collesei (Chairman), Professor Jean-Claude Andreani (Secretary), Françoise Conchon (Member).
Nomination for the Marketing Trends Award
All universities, business schools, companies and institutions active in the field of Marketing Trends are encouraged to nominate candidates for the award. Self-applications will not be considered. Information about the nominations, investigations, and opinions concerning the award is kept secret.
The Marketing Trends Award Ceremonies
The Marketing Trends Laureates receive the Marketing Trends Medal, Marketing Trends Diploma at the Marketing Trends Conference.
2011 |
Christophe Benavent "for his works on loyalty, relationship management and its digital extension/trends"
Jean-Charles Chebat "for his pioneering works in cross-disciplinary researches and marketing paradigms"
Oscar Gonzalez-Benito "for his contribution to the development of quantitative methods in marketing"
Paulo de Lencastre "for his analysis of brand management"
Michael Lingenfelder "for his contribution to the development of Healthcare Marketing Management"
Alberto Pastore "for his contribution to communication studies"
Bogna Pilarczyk "for her contribution to marketing strategy in Poland"
Donald Sexton "for his fundamental contribution to the development of global product and brand strategies" |
2010 |
Luigi Cantone "for his works on brand management and its impacts"
Gérard Cliquet "for his works on retail and distribution" Gennaro Iasevoli "for his works on event marketing and co-branding"
Jordi Montana Matosas "for his contribution to the development of innovation and design management in marketing"
Elisabeth Tissier-Desbordes "for her studies of the concept of gender marketing"
Maria Jesus Yagüe Guillén "for her contribution to the development of marketing in Spain" |
2009 |
Asunción Beerli-Palacio "for her studies of the advertising effectiveness"
Giuseppe Bertoli "for his contribution to the development of brand management"
Sergio Cherubini "for his pioneering works in the sport marketing"
Jean-Marc Decaudin "for his fundamental analysis of communication in marketing"
Patrizia De Luca "for her analysis of mobile phone industry"
Chris Halliburton "for early fundamental studies of the international marketing"
Torben Hansen "for his contribution to the development of Social science methodology in marketing"
Nora Lado "for her analysis of automotive marketing"
Enrique Martin Armario "for his part of the development of service and tourism marketing"
Jose Miguel Mugica "for his pioneering work on retailing, and customer satisfaction"
Henrikki Tikkanen "for his investigation concerning Finnish marketing know-how"
Jean-François Trinquecoste "for his fundamental work in the theory of marketing"
Klaus-Peter Wiedmann "for introducing a societal marketing concept of corporate leadership in technology and innovation" |
2008 |
Jean-Louis Chandon "for his pioneering development of quantitative methods in marketing"
Pierre Valette-Florence "for his fundamental work in consumer behavior"
Carmen Berne Manero "for her part in the studies of the distribution strategy"
Alberto Mattiacci "for his contribution to the development of marketing theory"
Günter Silberer "for his contribution to the development of marketing methodology"
Donata Vianelli "of her contribution to the development of intercultural placement of products and brands in the film industry" Stephane Ganassali, Francesco Casarin, Paola Cerchiello, Gunnar Mau, Carmen Rodrigues Santos, Astrid Siebels, for their paper in cross-country and multi-cultural research Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Nadine Hennings, Astrid Siebels, Klaus-Peter Wiedmann for their papers in cross-country and multi-cultural research
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2007 |
Daniele Dalli "for his analysis of consumer behavior"
Sergio Sciarelli "for his contribution to the marketing ethics"
Eric Vernette "for his contribution to the development of leadership theory in marketing"
Joaquin Aldas-Manzano, Frank Bachmann, Daniele Dalli, Nadine Hennigs, Ines Kuster, Jean Moscarola, Natalia Vila, Antonella Zucchella, for their papers in cross-country and multi-cultural research |
2006 |
Aldo Burresi "for his analysis of product innovation"
Béatrice Canel-Depitre "for her analysis of Corporate Social Responsibility in Marketing"
Gianpiero Lugli "for his contribution to the development of retail and distribution theory"
Virginie Maille "for her part in the development of sensitive analysis"
Jean-Louis Moulins "for his fundamental contribution to the development of loyalty and relationship marketing"
Elyette Roux "for her pioneering work in the luxury goods marketing" |
