Consumer Behaviour

Time and Temporality in Consumer Research: Insights into Potential Time-related Themes in Consumer Behaviour and Decision Processes

Time is a ubiquitous notion playing a dynamic role in consumer attitudes, perceptions and behaviour. An understanding of time and temporality can provide invaluable insights for marketing researchers, decision makers in the market place, as well as policy makers. However, studies of antecedents and consequences of temporal influences on consumer decisions and actions are scant and inadequate, and a better appreciation of related domains is indispensible. This paper presents some literature covering the notion of time in extant literature, and highlights key areas where gaps could be bridged via empirical investigations. Along these lines, the paper highlights two key themes the researcher targets for investigation through current and in-progress studies. The first theme addresses antecedents of temporally-emphasised benefits motivating consumption and consequent influences on the adoption decision process of a product category. The second theme addresses consumer punctuality based on morningness-eveningness tendencies in consumers’ time-of-day preferences for services and self-reported service arrival times. All in all, this paper aims to bring into focus concepts of time and temporality as a marketing research area partially acknowledged and pursued and partially neglected and under- researched, despite potential implications for marketing theory and practice.

Language of the paper: 
English
Abstract in the language of the paper: 

Time is a ubiquitous notion playing a dynamic role in consumer attitudes, perceptions and behaviour. An understanding of time and temporality can provide invaluable insights for marketing researchers, decision makers in the market place, as well as policy makers. However, studies of antecedents and consequences of temporal influences on consumer decisions and actions are scant and inadequate, and a better appreciation of related domains is indispensible. This paper presents some literature covering the notion of time in extant literature, and highlights key areas where gaps could be bridged via empirical investigations. Along these lines, the paper highlights two key themes the researcher targets for investigation through current and in-progress studies. The first theme addresses antecedents of temporally-emphasised benefits motivating consumption and consequent influences on the adoption decision process of a product category. The second theme addresses consumer punctuality based on morningness-eveningness tendencies in consumers’ time-of-day preferences for services and self-reported service arrival times. All in all, this paper aims to bring into focus concepts of time and temporality as a marketing research area partially acknowledged and pursued and partially neglected and under- researched, despite potential implications for marketing theory and practice.

Authors
Ms
GAD MOHSEN
Marwa
London Metropolitan University
Lecturer

“country-of-origin – una rassegna analitica dei principali lavori dal 1962 al 2008”

The Country-of-Origin is a framework that, on an international level, has been growing for over four decades since the publication of the first contribution. The analitical analisys of 91 papers, published between 1962-2008, aims to give to the researchers a guide on the contest, method and results of the previous studies.

Language of the paper: 
Italian
Abstract in the language of the paper: 

Il Country-of-Origin è un filone di studio che, a livello internazionale, ha superato ampiamente le quattro decadi dalla data di pubblicazione del primo contributo sul tema. Il lavoro di rassegna analitica di 91 paper, pubblicati durante il periodo 1962-2008, vorrebbe fornire ai ricercatori una guida sul contesto, il metodo e le risultanze degli studi precedenti.

Authors
GIRALDI
Angelo
Facoltà di Economia, Sapienza Università di Roma