Innovation Characteristics

The role of consumer innovativeness in the acceptance of technology based innovations

Acceptance of technology based innovations is attracting more and more attention in recent
years. Researchers are particularly interested in innovation characteristics that affect
acceptance of innovations. The diffusion of an innovation will vary in function of the
characteristics of consumers as well as innovation characteristics.
The objective of the study is two-fold. First it identifies sub-groups (high and low innovators)
of consumers according to their innovativeness. Second it examines the differences in
perceptions of innovation characteristics and acceptance of Smartphone among high and low
innovators. The data from 201 Turkish consumers is used to test the research hypotheses.
Empirical results show that consumer innovativeness has a role in the acceptance of
technology-based innovations.

Language of the paper: 
english
Abstract in the language of the paper: 

Acceptance of technology based innovations is attracting more and more attention in recent
years. Researchers are particularly interested in innovation characteristics that affect
acceptance of innovations. The diffusion of an innovation will vary in function of the
characteristics of consumers as well as innovation characteristics.
The objective of the study is two-fold. First it identifies sub-groups (high and low innovators)
of consumers according to their innovativeness. Second it examines the differences in
perceptions of innovation characteristics and acceptance of Smartphone among high and low
innovators. The data from 201 Turkish consumers is used to test the research hypotheses.
Empirical results show that consumer innovativeness has a role in the acceptance of
technology-based innovations.

Authors
TEMIZERLER
Zehra
Istanbul University
. Bahar
YAIN
Istanbul University