Best Thesis Award - Marketing Trends

 

The International Best Thesis Award - Marketing Trends is given to recognize and encourage Ph.D. in Marketing and to emphasize their talent.

 

 

 

 

 

 

 

 

 

The winner of the 2016 International Best Thesis Award - Marketing Trends is:

  • Eic CASENAVE for his thesis L’ACCOUNTABILITY OU L’OBLIGATION DE RENDRE DES COMPTES RESSENTIE PAR LE PRATICIEN DU MARKETING : VARIABLE MEDIATRICE ENTRE ANTECEDENTS PERSONNELS ET REPONSES COMPORTEMENTALES
  • Supervisor : Bernard PRAS, Université Paris 

 

The winner of the 2015 International Best Thesis Award - Marketing Trends is:

  • Carlos ORÚS, University of Zaragoza - Spain, for his PhD Thesis "The Confident Consumer: Metanacognitive Analysis of the Multichannel Information Search Behaviour".

The 2015 nominees were:

  • Brasil & Porutgal: the Brasil and Portugal committee chaired by Prof.  Anna Toaldo (Federal university of  Paranà - Brazil) decided  not to  give any country award.
  • Commonwealth (Canada, UK): the Commonwealth committee (UK and Canada) chaired by Prof. Roger BENNETT (London Metropolitan University - UK) decided  to give the country award to Haithem ZOURRIG (HEC Montreal - Canada) for his PhD Thesis entitled “Three Essays on Consumer Revenge, Avoidance and Forgiveness Behaviors: a Cross-Cultural Perspective”,
  • France: the France committee chaired by Prof. Jean-François TRINQUECOSTE (Université Montesquieu Bordeaux IV - France) decided  to give the country award to Cyrielle VELLERA (IAE Université de Grenoble  - France) for her PhD thesis entitled "The Role of mental imagery in identifying creative individuals and in improving user creativity".
  • Germany:  the Germany committee chaired by Prof. Klaus-Peter WIEDMANN (Leibniz Universität Hannover - Germany) decided  to give the country award to: Not availabble
  • Italy: The Italy committee chaired by Prof. Daniele DALLI (Univesità di Pisa - Italy) and composed of Prof. Renato Fiocca (University of Milan Cattolica - Italy) and Prof. Alberto Mattiacci (University of Rome La Sapienza - Italy)  decided not to give any country award.
  • Northern Europe (Belgium, The Netherlands):  The Northern Europe committee chaired by Prof Patick DEPELSMACKER (University of Antwerp - Belgium) decided  to give the country award to Anneleen VAN KERCKHOVE (Ghent University - Belgium) for her PhD thesis entitle "The Role of Knowledge Accessibility in Consumer Behavior".
  • Spain: The Spain committee chaired by Prof. Jose M. Mugica (Universidad Pública de Navarra - Spain) and composed of Professor Maria J. YAGUE and Professor Óscar GONZALEZ has decided  to give the country award to Carlos ORÚS (University of Zaragoza - Spainfor his PhD Thesis entitled "The Confident Consumer: Metanacognitive Analysis of the Multichannel Information Search Behaviour".

 

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