Marketing Trends Congress: Research Sessions,

Thursday-Saturday

The Congress offers a great variety of conferences. Top academics present their advanced research covering a wide range of topics concerned with the evolution of the marketing discipline, new trends in marketing and marketing methodologies. The authors come from 50 countries and papers are presented in English, French, German, Italian, Spanish, Portuguese, Turkish, Chinese and Russian. Many of them are the result of multi-country or cross-cultural work. This has resulted in a rich cross-fertilization of ideas and national perspectives.

In order to submit a paper for the Congress, please click here.

The Congress is organized around thematic workshops, which is an opportunity to cover the various trends in terms of:

• marketing strategy
• consumer behavior
• distribution
• brand and communication
• relationship marketing
• e-marketing…

The various industrial sectors investigated include:

• consumer goods
• B2B
• services
• automotive
• industrial goods
• healthcare
• new technologies…

Deadlines for submission and registration to the 2012 Congress:

5th September 2011:
Submission of papers

22nd October 2011:
Paper acceptance, readers' comments back to authors

21st November 2011:
Final papers

1st December 2011:
Registration deadline

19th-21st January 2012:
11th International Marketing Trends Conference, in Venice (Italy)

Guidelines:

The formal publication rules are those of all international academic publications and journals. To be published your paper must meet the following publication requirements :

• The submission should be 20 (min) to 30 pages (max) long.
• The paper can be written in English, French, German, Spanish, Italian, Chinese, Portuguese, Turkish or Russian.
• Name of authors and co-authors on the front page
• University address, telephone number and e-mail address on the front page
• Title and content starting from the second page
• Font Times New Roman 12
• Space 1.5
• Margins 2.5 cm (top, bottom, right, left)
• Immediately after the title, publication summary in English and (optional) in your local language
• Bibliography at the end of the paper (use academic format for references)
• Use also academic format for formulas, figures and tables
• Appendixes after the bibliography

Please structure your paper using the following headings:

• Abstract
• Key Words
• Introduction and Objectives
• Conceptual Framework / Literature Review /Research Model
• Method
• Findings
• Discussion
• Limitations
• Further Research
• Managerial Implications

Once received, your paper will be reviewed by 2 anonymous readers who are all marketing professor with high academic standards.
Papers must contain original material neither published nor presented elsewhere prior to congress presentation.