Conference 2016


For the fifteenth time, we are pleased to invite both academics and professionals to get together for the International Marketing Trends Conference.

In the Business World, the International Marketing Trends Conference has proven to be a unique place to share new perspectives on key marketing issues.

In the challenging context of a constantly changing environment, the aim of the conference is to help identify how to build up true innovations and determine what are the key factors and the new players influencing the Marketing strategies and their implementation.

The International Marketing Trends Conference includes: 

the Marketing Trends Congress (research sessions), founded in 2000

the Post-Doc Forum (for Ph.D. academics at an early stage of their career), founded in 2010

the Marketing Trends Award founded in 2006

the Doctoral Colloquium (for Ph.D. students), founded in 2007

the Marketing Strategy Forum (professional sessions),

The 2016 Best Paper founded in 2002

The 2016 Best Thesis Award  founded in 2014 is given to recognize and encourage PhD in marketing from any country and to encourage their talent (see section Best Thesis Award)


The 2016 conference will be the 15th edition of the International Marketing Trends Conference. It will take place in Venice on January 21 and 23.


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