// EDITORIAL

Marketing trends: the research process

Chris Halliburton, Jean-Claude Andreani, Umberto Collesei, Françoise Conchon, Abraham Koshy, Paulo de Lencastre, Taihong Lu, Jean-Louis Moulins, José Mugica, Tiziano Vescovi and Klaus-Peter Wiedmann

// ONLINE BANKING

The infuence of consumers’ risk attitudes and behavior on the adoption of online banking services

Nadine Hennigs, Klaus-Peter Wiedmann, Barbara Seegebarth, Lars Pankalla and Martin Kassubek

// BRAND

Quelles relations entre la marque produit et la marque entreprise? / Of relationships between product brand and corporate brand

Jean-Claude Andreani, Françoise Conchon, Jean-Louis Moulins, Ganaël Bascoul, Benjamin Boeuf and Isabelle Fouquet

// ROI

Determining marketing accountability : applying economics and finance to marketing

Donald Sexton, Karmal Sen and Venu Madhav Gorti

// FINANCIAL MARKETS

A taxonomy of customer-seller relationships in consumer financial markets

Torben Hansen

// PRICE SENSITIVITY

Influencia de la regularidad y la frecuencia de compra en la sensibilidad a precios y descuentos / The role of purchase regularity and purchase frequency in price and discount sensitivity

Mariya Andreeva, Mónica Cortiñas and Margarita Elorz