Since 2001, the International Marketing Trends Conference has organized 10 conferences and published over 1600 papers in its Conference Proceedings. The Conference theme has attracted researchers from a wide range of marketing topics concerned with the evolution of the marketing discipline, new trends in marketing and marketing methodologies. The authors have come from more than 50 countries and have included experienced academics as well as a number of younger researchers. The papers have been presented in English, French, German, Italian, Spanish, Turkish, Chinese, Portuguese and Russian. The Conference has provided a distinctive forum for exchange, where differences are respected and where very diverse views are encouraged from both academics and managers. Over the ten years, the Conference has been supported by an International Scientific Committee of around 100 senior academics and a panel of over 200 reviewers.