// EDITORIAL

Research on Marketing Trends / La Recherche sur les Tendances du Marketing / Neuen Trends und Entwicklungen im Marketing / La Ricerca sulle Tendenze del Marketing / La Investigación en las Nuevas Tendencias del Marketing

Jean-Claude Andreani, Umberto Collesei, Françoise Conchon, Chris Halliburton, Jean-Louis Moulins, José Mugica, Tiziano Vescovi and Klaus-Peter Wiedmann

// TRUST

Mesurer la confiance des Internautes : adaptation de McKnight, Choudhury et Kacmar (2002) /Measuring online trust: adaptation ofMcKnight, Choudhury and Kacmar (2002)

Boris Bartikowski, Jean-Louis Chandon and Brigitte Muller

// LOYALTY

Valor hedonista, satisfacción y lealtad: un análisis empiríco en un contexto de servicios / Hedonic value, satisfaction and loyalty : an empirical analysis in a service context

Raquel Sánchez Fernández, Maria Angeles Iniesta Bonillo and Ana Criado Gomis

// WEB 2.0

I clienti invadenti. Nuove relazioni di mercato tra clienti e imprese / Invading customers. New markets relationships

Tiziano Vescovi, Paola Gazzola and Francesca Checchinato

// MARKET ENTRY

European marketing strategies: market related decision factors for the choice of entry mode

Chris Halliburton, Jérôme Couturier and Davide Sola

// LUXURY BRAND

Luxury brand and country of origin effect: results of an international empirical study

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Nadine Hennigs and Astrid Siebels

// SERVICE RECOVERY

Why bank customers dissatisfied with service recovery remain loyal: an affect control theory approach

Jean-Charles Chebat, Kais Ben-Amor and Moshe Davidow