General information

plenaryThe 2017 International Marketing Trends Conference will take place at MADRID.


Since 2000, the International Marketing Trends Conference has organized 15 conferences and published over 2000 papers in its proceedings. The Conference theme has attracted researchers from a wide range of marketing topics concerned with the evolution of the marketing discipline, new trends in marketing and marketing methodologies.

The authors come from more than 50 countries and include experienced academics as well as a number of younger researchers.

The papers are presented in English, French, German, Italian, Spanish, Turkish, Chinese, Portuguese and Russian. The Conference provides a distinctive forum for exchange, where differences are respected and where very diverse views are encouraged from both academics and managers.

Over the fifteen years, the Conference has been supported by an International Scientific Committee of around 200 senior academics and a panel of over 200 reviewers.