The International Best Thesis Award - Marketing Trends is given to recognize and encourage Ph.D. in Marketing and to emphasize their talent.
The winner of the 2016 International Best Thesis Award - Marketing Trends is:
- Eic CASENAVE for his thesis L’ACCOUNTABILITY OU L’OBLIGATION DE RENDRE DES COMPTES RESSENTIE PAR LE PRATICIEN DU MARKETING : VARIABLE MEDIATRICE ENTRE ANTECEDENTS PERSONNELS ET REPONSES COMPORTEMENTALES
- Supervisor : Bernard PRAS, Université Paris
The winner of the 2015 International Best Thesis Award - Marketing Trends is:
- Carlos ORÚS, University of Zaragoza - Spain, for his PhD Thesis "The Confident Consumer: Metanacognitive Analysis of the Multichannel Information Search Behaviour".
