or the tenth time, we are pleased to invite both academics and professionals to get together for the Marketing Trends Conference.

In the Business World, the Venice-Paris International Marketing Trends Conference has proven to be a unique place to get together and share new perspectives on key Marketing issues.

In the challenging context of a constantly changing environment, the aim of the congress is to help identify how to build up true innovations and determine what are the key factors and the new players influencing the Marketing strategies and their implementation.

The International Marketing Trends Conference includes the Research Marketing Trends Congress Sessions and the Marketing Strategy Forum Sessions.

With over 400 speakers and contributors, from more than 30 different countries, the International Marketing Trends Congress offers a great variety of conferences and covers a wide range of topics, from a global point of view as well as from an in-depth perspective. It is an ideal platform to find out more about how the new consumers think and behave, how they react to the various media profiles and campaigns, where they search for information on the products and services, what values companies should develop and highlight to best meet their expectations... The congress is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, it strives to look towards the future and provide insights for a successful relationship with the customers and clients.

Entrata Ca’ Foscari

 


VENICE-PARIS MARKETING
c/o ESCP Europe
79, avenue de la Republique - 75543 Paris Cedex 11 FRANCE
tel : +33 (0)1 49 23 22 96
Fax : +33 (0)1 49 23 22 48
E-mail:
venice_paris_marketing@escpeurope.eu
Website:
www.escpeurope.eu/conferences/marketing/


The International Marketing Trends Conference includes a professional session which is more specifically dedicated to business and operational issues: the Marketing Strategy Forum. To be practical and best understand the business issues, thanks to the Marketing Strategy Forum, the Congress also provides a practical view of the key challenges in a number of business sectors such as the automobile sector, the consumer goods, the new technologies, the luxury goods, the leisure and tourism industry, the media business... The speakers of the Marketing Strategy Forum are all top business managers that will come and share their experiences and their views with the congress participants.

The International Marketing Trends Conference is a unique think tank that interacts with leading business professionals, top academic experts, researchers ad benefits from a wide panel of views and experiences.

The 2011 conference will be the 10th edition of the International Marketing Trends Conference. It will take place in Paris, on January 20th, 21st and 22nd.



 The conference themes
 

  The 2011 Marketing Trends Conference will be organized around thematic workshops, which will be an opportunity to cover the various trends in terms of:
     
marketing strategy  
consumer behavior  
distribution  
brand and communication  
relationship marketing  
e-marketing…  
     
  The various industrial sectors investigated include:
     
consumer goods  
B2B  
services  
automotive  
industrial goods  
healthcare  
new technologies…  

 

 Language
 
 
French, Italian, English, German, Portuguese and Spanish are the official languages of the congress. Simultaneous translation will be provided for the plenary sessions.