Journal of Marketing Trends Published Issues

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Journal of Marketing Trends (ISBN 978-2-9532811-0-2)
Journal of Marketing Trends (ISSN 1961-7798)











Niche firms in Bordeaux and their sustainable competitive advantages > Kjell Toften, University of Tromsø, Norway, Pierre Mora, KEDGE Business School, France, Trond Hammervoll, University of Tromsø, Norway


Electronic Commerce and Dynamic Capabilities - The Relationship of Manufacturer and Retailer > Philipp Hoog, EBS Business School, Germany

Small vs. Large: how assortment size influences consumer loyalty > José Luis Ruiz-Real, University of Almería, Spain,  Juan Carlos Gázquez-Abad, University of Almería, Spain,  Irene Esteban-Millat, Open University of Catalonia, Spain,  Francisco J. Martínez-López, University of Granada, Spain

Food products buying decision process, store brands versus manufacturer brands > Tamar Buil López-Menchero, Juan Delgado de Miguel, ESIC Business & Marketing School, Spain

How the environmental complexity affects forecasting in retail? Actual research trends > Andrea Moretta Tartaglione , Roberto Bruni , Maja Bozic, University of Cassino and Southern Lazio, Italy, Ylenia Cavacece, University of Salerno, Italy


Exploring the Adoption of Augmented and Virtual Reality in the Design of Customer Experiences: Proposal of a Conceptual Framework > Silvia Cacho-Elizondo, IPADE Business School, Mexico, José-Domingo Lázaro Álvarez, Universidad Panamericana, Mexico, Victor-Ernesto Garcia, Ericsson USA, USA

Exploring the psychological mechanisms underlying the cognitive and affective responses to consumption desires > Lilia Boujbel, IHEC, Tunisia, Alain d’Astous, HEC Montréal, Canada, Lina Kachani, Bonsound, Canada

Experience marketing from a teaching and learning perspective > Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk, Tallinn School of Business and Governance, Tallinn University of Technology, Estonia

The cultural aspect in the relationship customer-place: Proposal and test of an integrated model > Noama Abbas, Véronique Cova, Université Aix-Marseille, France


Consumer response to cause-related sport sponsorship: does gender matter? > Denyse Lafrance Horning, Nipissing University, Canada


The relationships between satisfaction, loyalty, spending and tourist attraction images: the moderating role of label sensitivity > Joseph Kaswengi, University of Orléans, France


Revisiting the effects of travel satisfaction on visitor’s behavioral intentions – Evidence from a cultural heritage site > Anis Chtourou, Université de Lorraine, France, Thomas Leicht, University of Leicester, United Kingdom, Martha Friel, IULM University of Milan, Italy, Kamel Ben Youssef, University of Paris Nanterre, France











Is a company’s hospitality characterized by its visits? Hospitality experiences and cultural dimensions observed through Swiss and French company visits Agnès Walser-Luchesi, EM Strasbourg Business School – University of Strasbourg, France, François H. Courvoisier, HES-SO, University of Applied Sciences Western Switzerland, Haute école de gestion Arc, Switzerland


Purchase intention of Peruvian agricultural product  > Gina Pipoli, Universidad del Pacífico, Peru, Iñaki García, Universidad de Deusto, Spain

Why do we act like peter pan when it comes to decisions about aging in place? > Donald V. Shiner, Mount Saint Vincent University, Canada



Analizing the structural relationship between global and latent quality of tourism online distribution > Carmen Berne-Manero, María Gómez-Campillo, Mercedes Marzo-NavarroUniversity of Zaragoza, Spain

A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain > Isabel Llodrà-Riera, Fundació Balear d'Innovació i Tecnologia, Spain,  María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Spain, Ana Isabel Jímenez-Zarco, Open University of Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain


Influence of service environment on client loyalty in luxury hotels: A test of the cognition-emotion approach > Manar Ibraheem, Nadine Tournois, IAE Nice, France


The importance of being earnest in social media: juxtaposing oscar wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective Andrea L. Micheaux, Dominique Crié, Annabel Martin, Daphné Salerno, Université de Lille, France


Corporate e-reputation management on LinkedIn : the owned and earned media mix Céline Fueyo, ISG ISERAM, France, Jean-Marc Decaudin, IAE de Toulouse, France


Democratization or vulgarization - the impact of facebook on cultural capital Carmela Milano, Sandra Rothenberger, ULB – Solvay Brussels School of Economics and Management – Centre Emile Bernheim, Belgium



Organizational variables influencing the creativity of industrial designers : the IFI S.p.a. case study > Tonino Pencarelli, Emanuela Conti, Linda Gabbianelli, University of Urbino, Italy


Retailers’ strategies to promote healthier food purchases in grocery stores : space management and display communication > Benedetta Grandi, Silvia Bellini, Maria Grazia Cardinali, University of Parma, Italy



The internet of things: the next big thing for new product development? > Rubina Oliana, Erasmus University Rotterdam, Netherlands, Efthymios Constantinides, Sjoerd de Vries, University of Twente, Netherlands











Luxury fashion brands ownership of private art foundations: a new way of conceiving marketing > Alessia Grassi, Tracy Diane Cassidy, Stephen Wigley, University of Huddersfield, United Kingdom


Antecedents of trust in luxury brands: a cross-cultural analysis. Role of the sales force Enrique Marinao Artigas, Departamento de Administración, Facultad de Administración y Economía. Universidad de Santiago de Chile, Chile, Coro Chasco Yrigoyen, Departamento de Economía Aplicada. Universidad Autónoma de Madrid, Spain


The Core value of luxury brand: rarity or authenticity? > Jiang Zhiqing, Nagasawa Shin’ya, Waseda University, Graduate School of Commerce, Japan.



The role of luxury and contemporary collections in the experience economy. Preliminary results. > Emanuela ContiUniversity of Urbino Carlo Bo, Italy



Localised products: products that contribute to gastronomic luxury Mariem El Euch Maalej,INSEEC Paris, France, Marielle SALVADOR, INSEEC Lyon, France



The meeting between salesman and customer in luxury goods: a new view > Silvia Procacci,Suzuki Italia S.p.A, Italy, Anna Claudia Pellicelli, Management Dept., SME, Università degli Studi di Torino, Italy



Specificities of subcontracting SMEs’ marketing in the watchmaking industry > François H. Courvoisier, Zarina M. Charlesworth, Haute école de gestion Arc, Switzerland



The perception of social identity among secondary school groups : the case of the make-up market > Tony De Vassoigne, Arnaud Delannoy et Laurence Hélène, Ecole de Management de Normandie, Laboratoire Métis, France