Scientific Committee

INTERNATIONAL MARKETING TRENDS CONFERENCE

Conference Chairs

Conference Strategic Advisory Board :

Conference Honorary Chairs

Conference President

  • Ms Françoise CONCHON-ANDREANI

 

Conference Scientific Committee

  • Pr. Gennaro IASEVOLI, Università LUMSA Roma
  • Pr. Julio JIMENEZ, Universidad Zaragoza
  • Pr. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne – ESSCA School of Management
  • Pr. Michael LINGENFELDER, Philipps-Universität Marburg
  • Pr. Jean-Louis MOULINS, Université Aix-Marseille
  • Pr. Alberto PASTORE, Sapienza Università di Roma
  • Pr. Pauline de PECHPEYROU, Université de Créteil
  • Pr. Tiziano VESCOVI, Università Ca' Foscari Venezia
  • Pr. Chris HALLIBURTON, ESCP Business School – London Campus
  • Pr. Patrick DE PELSMACKER, Universiteit Antwerpen
  • Pr. Julien SCHMITT, ESCP Business School – Paris Campus
  • Pr. Jean-François TRINQUECOSTE, Université de Bordeaux
  • Pr. Klaus-Peter WIEDMANN, University Hannover

 

Doctoral Colloquium Chair

 

Best Thesis Award Chair

 

Pr. Elyette Roux Best Thesis in Luxury Brand Management Award Chair

 

Track Chairs

  • Big Data, Artificial Intelligence, Marketing Analytics : Lorena BLASCO (ESCP Madrid)
  • Branding and Marketing Communication : Estela FERNANDEZ SABIOTE – Universidad de Murcia 
  • Consumer Behavior and Marketing Research : Costanza NOSI - Università Lumsa di Roma & Silvia RANFAGNI - Università di Firenze
  • Digital Marketing : Francesca CHECCHINATO (Università Ca’ Foscari Venezia).
  • Innovation and Product Management : Emmanuelle LE NAGARD (ESSEC Business School)
  • International Marketing : Miriam FIESTAS (Universidad de  Granada) & Camille CHAMARD (Université de Pau et des Pays de l’Adour)
  • Marketing and Sustainability : Paola SIGNORI (Università degli Studi di Verona)
  • Marketing Strategy : Pierre VOLLE (Université Paris Dauphine)
  • Retailing and E-Commerce : Elisa MARTINELLI  (Unimore)
  • Sales, CRM, Pricing and Promotion : Catherine VIOT – Université de Lyon (France)
  • Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit...) : Carmina FANDOS (Universidad de Zaragoza)
  • Sectorial Marketing – Goods (B-to-B, Luxury, Automotive, Consumer Goods, Food...) : François COURVOISIER (Haute école de gestion Arc – Switzerland)
  • Virus Recovery “The contribution of marketing to Virus Recovery.” : Dominique CRIE (Université de Lille – France)

 

The Scientific Network of the International Marketing Trends Conference consists of a Conference Board, 15 Country Committees and a Doctoral Committee.

Over the years, the Conference has been supported by an International Scientific Committee of approx. 200 senior academics. 

The objective of the Conference Board is to help harmonize the decisions taken on the national level in order to ensure a consistent editorial policy of the conference. The Conference Board decides on the final acceptance of all submissions, based on the input of the reviewers and its own assessment of the scientific quality of the contributions.