Scientific Committee

INTERNATIONAL MARKETING TRENDS CONFERENCE

Conference Chairs

Conference Strategic Advisory Board

Conference Honorary Chair

Conference Founders

Conference Presidency

Conference Scientific Committee

  • Pr. Gennaro IASEVOLI, Università LUMSA Roma
  • Pr. Julio JIMENEZ, Universidad Zaragoza
  • Pr. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne – ESSCA School of Management
  • Pr. Michael LINGENFELDER, Philipps-Universität Marburg
  • Pr. Jean-Louis MOULINS, Université Aix-Marseille
  • Pr. Alberto PASTORE, Sapienza Università di Roma
  • Pr. Pauline de PECHPEYROU, Université de Créteil
  • Pr. Tiziano VESCOVI, Università Ca' Foscari Venezia
  • Pr. Chris HALLIBURTON, ESCP Business School – London Campus
  • Pr. Patrick DE PELSMACKER, Universiteit Antwerpen
  • Pr. Julien SCHMITT, ESCP Business School – Paris Campus
  • Pr. Jean-François TRINQUECOSTE, Université de Bordeaux
  • Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover

Doctoral Colloquium Chair

Best Thesis Award Chair

Pr. Elyette Roux Best Thesis in Luxury Brand Management Award Chair

Track Chairs

  • “The future of Marketing Trends: Acceleration? Deceleration? Transformation?” : Pr. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico)
  • Big Data, Artificial Intelligence, Marketing Analytics : Pr. Lorena BLASCO, ESCP Business School - Madrid Campus (Spain) - Pr. Dominique CRIE, Université de Lille (France)
  • Branding and Marketing Communication : Pr. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) - Pr. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
  • Consumer Behavior and Marketing Research : Pr. Costanza NOSI - Università Lumsa di Roma (Italy) - Pr. Silvia RANFAGNI - Università di Firenze (Italy)
  • Digital Marketing : Pr. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) - Pr. Maria VERNUCCIO, Università di Roma La Sapienza (Italy).
  • Innovation and Product Management : Pr. Emmanuelle LE NAGARD, ESSEC Business School (France) - Pr. Gianfranco WALSH, Friedrich-Schiller-Universität Jena (Germany)
  • International Marketing : Pr. Camille CHAMARD, Université de Pau et des Pays de l’Adour (France) - Pr. Miriam FIESTAS, Universidad de  Granada (Spain)
  • Marketing and Sustainability : Pr. Camilla BARBAROSSA, Toulouse Business School (France) - Pr. Paola SIGNORI, Università degli Studi di Verona (Italy)
  • Marketing Strategy : Pr. Pierre VOLLE, Université Paris Dauphine (France) - Pr. Andrew FARRELL, Aston University Birmingham (United Kingdom)
  • Retailing and E-Commerce : Pr. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) - Pr. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
  • Sales, CRM, Pricing and Promotion : Pr. Barbara NIERSBACH - Hochshule Ravesburg-Weingarten (Germany) - Pr. Catherine VIOT, Université de Lyon (France)
  • Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit...) : Pr. Carmina FANDOS, Universidad de Zaragoza (Spain) - Pr. Maja SERIC, Universitat de València (Spain)
  • Sectorial Marketing – Goods (B-to-B, Luxury, Automotive, Consumer Goods, Food...) : Pr. Elena CEDROLA, Università di Macerata (Italy) - Pr. François COURVOISIER, Haute école de gestion Arc (Switzerland)
  • Track Co-Chair : Pr. Jean-François BOSS, HEC Paris (France) 
  • Trends / Managerial Implications : Pr. Pierre VOLLE, Université Paris Dauphine (France) 

National and Regional Representatives

  • Central & Eastern Europe : Pr. Grzegorz MAZUREK, Dean Akademii Leona Koźmińskiego
  • France : Pr. Alain DECROP, President AFM
  • Italy : Pr. Sandro CASTLADO, President SIMA - Pr. Ricardo RISCINITI, President SIM
  • Mexico : Pr. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica
  • Spain : Pr. Ángel HERRERO CRESPO, President AEMARK
  • United Kingdom : Pr. Andrew FARRELL, Aston University Birmingham
  • United States of America : Pr. Charles HOFACKERT, Florida State University

The Scientific Network of the International Marketing Trends Conference consists of a Conference Board, 15 Country Committees and a Doctoral Committee.

Over the years, the Conference has been supported by an International Scientific Committee of approx. 200 senior academics. 

The objective of the Conference Board is to help harmonize the decisions taken on the national level in order to ensure a consistent editorial policy of the conference. The Conference Board decides on the final acceptance of all submissions, based on the input of the reviewers and its own assessment of the scientific quality of the contributions.