Conference Chairs
- Pr. Alberto PASTORE, Università di Roma La Sapienza
- Pr. Julio JIMÉNEZ, Universidad Zaragoza
- Pr. Julien SCHMITT, ESCP Business School - Paris Campus
- Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover
Conference Strategic Advisory Board
- Pr. Michael HAENLEIN, ESCP Business School - Paris Campus
- Pr. Andreas KAPLAN, ESCP Business School - Paris Campus
- Pr. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne - ESSCA School of Management
- Pr. Tiziano VESCOVI, Università Ca' Foscari Venezia
Conference Honorary Chair
Conference Founders
- Pr. Jean-Claude ANDREANI, ESCP Business School (+)
- Pr. Umberto COLLESEI, Università Ca' Foscari Venezia
Conference Presidency
- Ms Françoise CONCHON-ANDREANI, President
- Pr. Jean-Louis MOULINS, Université Aix-Marseille, Vice-President - Special Advisor
- Pr. Jean-François TRINQUECOSTE, Université de Bordeaux, Vice President - Special Advisor
Conference Scientific Committee
- Pr. Julio JIMENEZ, Universidad Zaragoza
- Pr. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne – ESSCA School of Management
- Pr. Michael LINGENFELDER, Philipps-Universität Marburg
- Pr. Jean-Louis MOULINS, Université Aix-Marseille
- Pr. Alberto PASTORE, Sapienza Università di Roma
- Pr. Pauline de PECHPEYROU, Université de Créteil
- Pr. Tiziano VESCOVI, Università Ca' Foscari Venezia
- Pr. Chris HALLIBURTON, ESCP Business School – London Campus
- Pr. Patrick DE PELSMACKER, Universiteit Antwerpen
- Pr. Julien SCHMITT, ESCP Business School – Paris Campus
- Pr. Jean-François TRINQUECOSTE, Université de Bordeaux
- Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover
Doctoral Colloquium Chair
Best Thesis Award Chair
Pr. Elyette Roux Best Thesis in Luxury Brand Management Award Chair
Management Impact Award acknowledging the contribution to management practice in Marketing
- Pr. Alberto PASTORE, Università di Roma La Sapienza
- Pr. Michael HAENLEIN, ESCP Business School - Paris Campus
IMTC Awards
- Pr. Alberto PASTORE, Università di Roma La Sapienza
- Pr. Julio JIMÉNEZ, Universidad Zaragoza
- Pr. Julien SCHMITT, ESCP Business School - Paris Campus
- Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover
Track Chairs
- Marketing Trends : Pr. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico)
- Big Data, Artificial Intelligence, Marketing Analytics : Pr. Lorena BLASCO-ARCAS, ESCP Business School - Madrid Campus (Spain) - Pr. Dominique CRIE, Université de Lille (France)
- Branding and Marketing Communication : Pr. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) - Pr. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
- Consumer Behavior and Marketing Research : Pr. Costanza NOSI - Università Lumsa di Roma (Italy) - Pr. Hsin Hsuan (Meg) LEE - ESCP Business School - London Campus (United Kingdom)
- Digital Marketing : Pr. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) - Pr. Maria VERNUCCIO, Università di Roma La Sapienza (Italy)
- Innovation and Product Management : Pr. Emmanuelle LE NAGARD, ESSEC Business School (France) - Pr. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
- International Marketing : Pr. Camille CHAMARD, Université de Pau et des Pays de l’Adour (France) - Pr. Miriam FIESTAS, Universidad de Granada (Spain)
- Marketing and Sustainability : Pr. Camilla BARBAROSSA, Toulouse Business School (France) - Pr. Paola SIGNORI, Università degli Studi di Verona (Italy)
- Marketing Strategy : Pr. Pierre VOLLE, Université Paris Dauphine (France)- Pr. Matti JAAKKOLA, The University of Manchester (United Kingdom)
- Retailing and E-Commerce : Pr. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) - Pr. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
- Sales, CRM, Pricing and Promotion : Pr. Barbara NIERSBACH - Hochshule Ravesburg-Weingarten (Germany) - Pr. Catherine VIOT, Université de Lyon (France)
- Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit...) : Pr. Carmina FANDOS, Universidad de Zaragoza (Spain) - Pr. Andrew FARRELL, Aston University Birmingham (United Kingdom)
- Sectorial Marketing – Goods (B-to-B, Luxury, Automotive, Consumer Goods, Food...) : Pr. Elena CEDROLA, Università di Macerata (Italy) - Pr. François COURVOISIER, Haute école de gestion Arc (Switzerland)
- Work in Progress : Pr. Jean-François BOSS, HEC Paris (France), Pr. Roger BENNETT Kingston University London (United Kingdom)
- Poster : Pr. Jean-François BOSS, HEC Paris (France), Pr. Roger BENNETT Kingston University London (United Kingdom)
- Trends / Managerial Implications : Pr. Michael HAENLEIN, ESCP Business School - Paris Campus (France)
National and Regional Representatives
- Central & Eastern Europe : Pr. Grzegorz MAZUREK, Dean Akademii Leona Koźmińskiego
- France : Pr. Amina BEJI-BECHEUR, President AFM
- Ibero-America : Pr Karla BARAJAS PORTAS, President Asociación Iberoamericana de Marketing
- Italy : Pr. Arabella MOCCIARO LI DESTRI, President SIMA - Pr. Angelo DI GREGORIO, President SIM
- Mexico : Pr. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica
- Spain : Pr. Natalia RUBIO BENITO, President AEMARK
- United Kingdom : Pr. Andrew FARRELL, Aston University Birmingham
- United States of America : Pr. Charles HOFACKER, Florida State University
The Scientific Network of the International Marketing Trends Conference consists of a Conference Board, 15 Country Committees and a Doctoral Committee.
Over the years, the Conference has been supported by an International Scientific Committee of approx. 200 senior academics.
The objective of the Conference Board is to help harmonize the decisions taken on the national level in order to ensure a consistent editorial policy of the conference. The Conference Board decides on the final acceptance of all submissions, based on the input of the reviewers and its own assessment of the scientific quality of the contributions.
