// EDITORIAL

Marketing Trends: What Research Paper?

Jean-Louis Moulins, Jean-Claude Andreani, Umberto Collesei, Françoise Conchon, Chris Halliburton, Abraham Koshy, José Mugica, Paulo de Lencastre, Donald Sexton, Tiziano Vescovi and Klaus-Peter Wiedmann

// BRAND

La determinazione de "royalty rate" negli accordi di licenza / Setting royalty rates in brand licensing agreement

Bruno Busacca, Giuseppe Bertoli and Roberto Graziano

// STRATEGY

A propos du lien marketing-stratégie dans l'entreprise: un cas d'observation / The Marketing-Strategy Interface: A Participant Observation

Valentina Kirova and Jean-François Trinquecoste

// CAREER

Career Advancement of Marketing Research Managers: the Role of Professional Marketing Experience

Roger Bennett

// GENDER

El papel de la pareja en las decisiones vacacionales: un estudio empirico / The couple's role in holiday decision marking: an empirical study

Mª José Barlés-Arizón, Elena Fraj-Andrés and Eva Martínez Salinas

An empirical study of Canadian companies to determine clients' preferred relationship approach with their financial auditor

Richard Fontaine, Claude Pilote