CALL FOR PAPERS

JOURNAL OF MARKETING TRENDS

SPECIAL ISSUE ON MARKETING – COMMUNICATION TRENDS

The Journal of Marketing Trends calls for a special issue on Marketing-Communication Trends. We invite papers that study marketing communication strategy and consumers and shoppers mobility related toe-media. We also invite papers that generate new theoretical and empirical insights in the area of marketing-communication and the effects of variables, such as 360° or 365d marketing, web communication and promotion, effectiveness measurement of mix media.

We invite scholars from all the disciplines within marketing to submit papers on marketing-communication trends with consumer behavior and marketing management implications to the special issue. Papers can be submitted in English, French, German, Italian, Portuguese and Spanish, and then published in two languages or in English. The submitted manuscripts should follow the JMT formats: theoretical or empirical (qualitative or quantitative) research. All submission will be subject to the peer-review process of JMT (country double blind review process + international double blind review process).

We expect this special issue to conduct to significant cross-countries and multicultural fertilization and to develop the research in marketing trends. This issue is sponsored by universities involved in the International Marketing Trends Conference, as follows: Catholic University of Portugal (Portugal), Columbia University (USA), Copenhagen Business School (Denmark), ESCP Europe (France), HEC Montréal (Canada), IIM Calcutta (India), Kobe University (Japan), Leibniz Universität Hannover, MMU Business School (Manchester, UK), Philipps Universität Marburg (Germany), Poznan University (Poland), Sun Yat-Sen University(China), Universidad de Las Palmas de Gran Canaria(Spain), Universidad Pública de Navarra (Spain), Università Ca’ Foscari Venezia (Italy), Université Bordeaux IV (France), Université de Sherbrooke (Canada), University of Adelaide (Australia).

Submission deadline: July 2, 2011.

Expected Publication Date: September 2012

Please submit manuscripts to andreani@escpeurope.eu and designate “Special Issue on Marketing-Communication Trends”.

Editors:

Jean-Claude Andreani, ESCP Europe

Umberto Collesei, Università Ca’ Foscari Venezia

Co-editors:

Chris Halliburton, ESCP Europe (UK)

Christian Dussart, HEC Montréal (Canada)

Abraham Koshy, IIMA Ahmedabad (India)

Paulo de Lencastre, Universidade Católica Portuguesa (Portugal)

Jean-Louis Moulin, Université Aix-Marseille II (France)

José Mugica, Universidad Pública de Navarra (Spain)

Taihong Lu, Sun Yat-Sen University (China)

Tiziano Vescovi, Università Ca’ Foscari Venezia (Italy)

Klaus-Peter Wiedmann, Leibniz Universität Hannover (Germany)

Advisory Board to the Special Issue:

Ruth ASHFORD, MMU Business School, Manchester (UK), Prafulla AGNIHOTRI, IIM Calcutta (India), Asunción BEERLI PALACIO, Universidad de Las Palmas de Gran Canaria (Spain), François Coderre, Université de Sherbrooke (Canada), Torben Hansen, Copenhagen Business School (Denmark), Kemal KURTULUS, Istanbul University (Turkey), Michael LINGENFELDER, Philipps Universität Marburg (Germany), Chieko MINAMI, Kobe University (Japan), Bogna PILARCZYK, Poznan University (Poland), Pascale QUESTER, University of Adelaide (Australia), Kaouther SAIED BEN RACHED, FSEG Tunis (Tunisia), Donald SEXTON, Columbia University, New York (USA), Jean-François TRINQUECOSTE, Université Bordeaux IV (France)

There will also be ten Guests Reviewers (besides the regular JMT reviewers in this expertise area) handling the special issue manuscripts.