Marketing Trends has created two research programs called Marketing Trends Review and Marketing Trends Radar.

Marketing Trends Review

Chair : Professor Jean-François Trinquecoste, Université Bordeaux IV, France

The Marketing Trends Review program is devoted to identify 20 to 30 papers published in one of 50 selected academic journals in the last two years. The Marketing Trends Review aims to help emerge the marketing trends of existing concepts and new ideas and to create four or five categories related to issues and approaches used. The report of this review includes for each article, first a synthesis (1500/2500 signs space excluded) in English highlighting how its key elements underline recent research on the area, and then the paper’s topic and conclusions, academics and managerial implications of the results, the methodology and limits.

Each review of literature on a topic is published at the International Marketing Trends Conference, after a double blind review process by the Scientific Committee.

In order to participate to this program, please contact Professor Jean-François Trinquecoste at jean-francois.trinquecoste@u-bordeaux4.fr

Marketing Trends Radar

Chair : Professor Klaus-Peter Wiedmann, Leibniz Universität Hannover, Germany

In all fields of marketing trends the dialog between marketing scholars as well as marketing practitioners of different institutions and countries should be advanced systematically. The objective is to obtain a clear view ranging from a big picture to a more detailed understanding of the main trends both in the field of marketing science and of marketing management. This program is open to all researchers who wish to participate and are concerned with new trends and developments in marketing. We will provide a detailed framework which structures the relevant fields of marketing trends as follows:

- the Marketing Trends Barometer, annual survey of consumers and professional for measuring marketing trends,

- academic papers on new trends and emerging ideas (state of the art and literature review) to address a broad spectrum of novelty and innovation within the marketing discipline.

In order to participate to this program, please contact Professor Klaus-Peter Wiedmann at wiedmann@m2.uni-hannover.de