Best Paper Award

2018 Best Paper Awards

  • Giovanni PINO, Gianluigi GUIDO, Cristian RIZZO, Alberto MILETTI, Alessandro PELUSO, Università del Salento, Italy for their paper The effect of non-conscious mimicry and obedience on consumer behavior : the role of conformism.

  • Michel CALCIU, Jean-Louis MOULINS, Francis SALERNO, France for their paper Social media Analytics with big customer data. Some marketing decision support applications.

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