For the twelth time the ESCP-Europe and the Ca’ Foscari University Venezia invite academics and professional to get together for the International Marketing Trends Conference. The International Marketing Trends Conference is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be : Marketing Strategy, Consumer Behavior, Brand Management, Communication, Corporate Social Responsibility, Retail and Distribution, Territorial Marketing, Culture, Tourism, Internet and International Marketing.
The proceedings of the International Conference Marketing Trends: all papers available for free from 2000 Copyright © 2014, International Marketing Trends Conference, All rights reserved. (ISBN 978-2-9532811-2-7)