11th International

Marketing Trends Conference

Venice, 19th-21st January 2012

For the eleventh time the Ca' Foscari University Venezia and ESCP-Europe invite academics and professional to get together for the International Marketing Trends Conference.
The International Marketing Trends Conference is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: Marketing Strategy, Consumer Behavior, Brand Management, Communication, Corporate Social Responsibility, Retail and Distribution, Territorial Marketing, Culture, Tourism, Internet and International Marketing.


Conference Committees




Françoise CONCHON, INSEMMA Institute Paris
ESCP Europe Marketing-Communication Chair

Organising Committee
Jean-Claude ANDREANI, ESCP Europe Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia

Coordination Team
Benjamin BOEUF
Grégoire de VAISSIERE


Conference secretariat

c/o ESCP Europe
Venise Paris Marketing
79, avenue de la République
75543 Paris cedex 11

Telephone: +33 1 49 23 22 96
Fax number: +33 1 49 23 22 48