10th International Conference

Marketing trends

Paris, 20th-22nd January 2011



For the tenth time the Ca' Foscari University Venezia and ESCP-EAP Europe Paris invite academics and professional to get together for the Marketing Trends Conference.
The Marketing Trends Conference is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: Marketing strategy, Consumer behavior, Brand management, Communication, Corporate Social Responsibility, Territorial marketing, Culture, Tourism, Internet and Retail and Distribution

 

Conference Committees

Papers

 

ORGANISING COMMITEE

Chair:

Françoise CONCHON, INSEMMA Institute Paris
ESCP Europe Marketing-Communication Chair

Organising Commitee
Jean-Claude ANDREANI, ESCP-EAP Euroep Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia

Coordination Team
CHECCHINATO Francesca Università Ca’ Foscari Venezia
BOEUF Benjamin ESCP Europe
GAZZOLA Paola Università Ca’ Foscari Venezia
POULARD Armelle
TURRI Laure ESCP Europe
VAISSIERE (de) Grégoire ESCP Europe

Sponsored by the Prime Minister of the French Republic