8th International Conference

Marketing trends

Paris, 15th-17th January 2009



For the eighth time the Ca' Foscari University Venezia and ESCP-EAP Paris invite academics and professional to get together for the Marketing Trends Congress.
The Marketing Trends Congress is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: marketing strategy, consumer behavior, distribution, brand management, communication management, B to B, Corporate Social Responsibility, territorial marketing, culture, satisfaction and loyalty, tourism and Internet marketing

 

Scientific Committee

Papers

 

ORGANISING COMMITEE

Chair:
Françoise CONCHON, Chairman of the Organising Committee, INSEMMA Institute Paris ESCP-EAP Paris Marketing-Communication Chair

Organising Commitee
Jean-Claude ANDREANI, ESCP-EAP Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia

Coordination Team
Francesca CHECCHINATO, Università Ca' Foscari Venezia
Baptiste FOURNIER, ESCP-EAP Paris
Paola
GAZZOLA, Università Ca' Foscari Venezia
Aurèlie SANTUNE, ESCP-EAP Paris
Armelle POULARD, ESCP-EAP Paris
Grégoire de VAISSIERE
, ESCP-EAP Paris


Sponsored by the Prime Minister of the French Republic