UniversitÓ Ca' Foscari Venezia

Ecole SupÚrieure de Commerce de Paris - EAP


6th International Congress

Marketing trends

 

26th-27th January 2007

PARIS



For the sixth time the Ca' Foscari University Venezia and ESCP-EAP Paris invite academics and professional to get together for the Marketing Trends Congress.
The Marketing Trends Congress is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated are:
marketing strategy, consumer behaviour, distribution, brand, communication, marketing mix, and relationship marketing

 

Scientific Committee

Papers

 

Organising Committee:

Prof. Jean-Claude Andreani, ESCP-EAP, Paris - France
Prof. Umberto Collesei, UniversitÓ Ca' Foscari Venezia - Italy
Franšoise Conchon, Paris - France
Prof. Francesco Casarin, Venice - Italy

 

Sponsored by the Prime Minister of the French Republic